THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

The first of July is International Day of Jokes. Humour on the TV screen belongs not only to this one day, but it appears in the programme offer all year round. It is because one of the reasons, why viewers watch television, is that entertaining function and ability of helping them to get away from the worries of everyday life. Entertainment formats are therefore among the most popular on television screens.

As people generally have more free time in the summer, they also like to spend it in front of the TV screen. Every viewer in the Czech Republic over the age of four watched an average of almost 3 hours of TV a day last summer.

Positive, romantic and cult programmes are generally popular during the summer months.

On the main Prima station, these are traditionally the comedies Slunce, seno a pár facek or Slunce, seno, jahody; the Crocodile Dundee series or the Vinnetou and Old Shatterhand films. Among entertainment TV formats, the popular summer TV show on Prima is Máme rádi Česko (We Like the Czech Republic).

In general, viewers also watch smaller thematic channels more in summer, and of the smaller stations of the TV Prima group, Prima Love is the most popular in summer. In August last year, Prima Love achieved a record monthly share of 2.99%. For example, the film Rosamunde Pilcher: A Father’s Legacy was seen by 229,000 viewers on 7 July 2022.

On TV Nova, the audience in the target group of 15-54 years old, as during the year, watches mainly Czech drama, popular series and films (Jak vytrhnout velrybě stoličku/Malý pitaval z velkého města/Chalupáři). In the top shows for the wider target group 4+ there is even more emphasis on Czech productions and foreign titles are kept to a minimum.

Even commercials are not afraid of a joke. In ScreenVoice MAGAZINE, read which commercials are among the funniest thanks to their well-crafted punchlines.

Source: ATO-Nielsen; CS 15+

MORE ARTICLES ABOUT THIS TOPIC

PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES

20. 6. 2024

Prima TV will base its summer broadcasts on reruns of series, Czech and foreign films or the premiere of Who Asks?. Re-runs of the TV series Polda, the long-running series A Little Criminal Antholgy from the Big City, Czech films, as well as the premiere of the competition game Who Asks? form the backbone of… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL

28. 5. 2024

The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool. From Monday, 17 June, the new reality series Escape will be added to the prima+ service. A week later, from 24 June, it will also be broadcast on the… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS

30. 4. 2024

LGBTQ characters are dropping across broadcast, cable and streaming networks GLAAD released the findings of the 19th edition of ‘Where We Are on TV,’ a report that analyzes the number of LGBTQ regular and recurring characters across broadcast, cable and streaming. LGBTQ characters are falling out of focus on the small screen. GLAAD released the findings… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

29. 4. 2024

Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

LUCKY SEVEN: THE 7 BIGGEST MARKETING OPPORTUNITIES FOR TV ADVERTISING

29. 4. 2024

The Association of Commercial Television (AKTV) celebrated seven years of operation. The seventh anniversary brings a look back at the wealth of AKTV’s activities aimed at promoting the interests of commercial television, fighting digital piracy, and contributing to the development of the legislative framework for broadcasting and promoting television. These are the most meaningful activities… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP

11. 4. 2024

The representation of local content in the broadcasting of Czech TV stations is growing. Local series make up half of the total viewership of all series and sitcoms. The viewership of individual TV channels is increasingly influenced by local content. According to Atmedia, which commercially represents 25 measured thematic TV stations on the Czech market,… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

5. 4. 2024

Nova TV’s Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station’s CEO Daniel Grunt at Thursday’s press conference, Voyo had 820,000 subscribers in these markets as of yesterday. Voyo still expects to have one million subscribers in the Czech Republic and Slovakia by the… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

HALF OF STREAMING USERS DON’T KNOW WHICH SERVICE THEIR FAVORITE SHOW IS ON

28. 3. 2024

A new study by hub Entertainment Research has found that about half of streaming users do not know which service has popular franchise shows — and licensing is to blame. About the same percentage of TV viewers say they could not explain what Apple TV+ is to another person. The licensing of TV series across… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TIPS FROM THE EASTER TV PROGRAMME

28. 3. 2024

The approaching spring holidays will bring four days off, which directly encourages spending time with loved ones and friends. Watching a series or movie together on TV is one of the most popular activities families spend their days off doing, according to recent research. Here are some tips from the Easter programming on czech commercial… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION

26. 3. 2024

TV is the media channel of choice for top brands. One of the reasons is that it provides unrivalled access to consumers of all ages, including the elusive group of 18-34 year olds. Karen Howe, global award-winning creative director and member of the Cannes Lions advisory board, focused her brand magic webinar on some of… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING

11. 3. 2024

As expected – TV Nova and rival Prima’s series, which were primarily produced “exclusively” for SVOD platforms, will eventually appear in terrestrial broadcasting. The big stations are thus spreading the costs of production and inflating viewership numbers. From the end of March, Nova Television will air two series of Iveta, originally intended for and deployed… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

14. 2. 2024

Valentine’s Day is a popular all around the world. In the program of commercial television many of romantic shows and love films will not be missing. Nova Television celebrates St. Valentine’s Day in the series Ulice and on the thematic stations Nova Lady and Nova Cinema St. Valentine’s Day is being celebrated in the series… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ALL CASE STUDIES