CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA
23. 3. 2023 There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia. According to Atmedia, while the figure in the former among those aged 15-69 stood at 57% in the second half of 2022, it was 95% in the latter. Commenting on the figures, Pavel Müller, head of research and marketing… Continue reading CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA Více informací
REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES
23. 3. 2023 According to AKA research, reduced communication budgets lead to a long-term decline in sales. Reduced marketing budgets during the crisis have a negative impact on sales in subsequent years. A survey by Behavio Research for the Association of Communication Agencies (AKA) shows that 4 out of 5 brands that have cut marketing budgets in the… Continue reading REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES Více informací
DANIEL GRUNT, HEAD OF TV NOVA: “IT IS NOT REALISTIC TO CREATE CZECHFLIX. IT’S NOT REALISTIC TO CREATE A CZECH TV”
22. 3. 2023 Listen to the interview (in czech) with Daniel Grunt not only about Voyo. How does the head of TV Nova see the development of TV broadcasting and pay services? Can Voyo become Czechflix? Will it ever be with advertising? And why was Voyo always overloaded on Thursdays? Not only that, in an interview for Médiář… Continue reading DANIEL GRUNT, HEAD OF TV NOVA: “IT IS NOT REALISTIC TO CREATE CZECHFLIX. IT’S NOT REALISTIC TO CREATE A CZECH TV” Více informací
MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED
22. 3. 2023 12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household. New consumer research from Leichtman Research Group found 86% of US households have at least one streaming video service from 15 top subscription video-on-demand and D2C services, and 50% of households have four or… Continue reading MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED Více informací
THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING
22. 3. 2023 New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households. Watching paid videos on the internet (e.g. Netflix, HBO Max, Voyo) is growing rapidly in the Czech Republic. Last year, 22% of people over 16 did so. If we… Continue reading THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING Více informací
UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV
21. 3. 2023 Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%. Summary Last year, viewers in the UK spent 17.1 minutes watching video ads per day. Broadcasters accounted for over 80%… Continue reading UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV Více informací
PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS
20. 3. 2023 The Association of Online Publishers is expanding with four new members. In March, the Prima Group, Investigace.cz, ABC Media and Inregion.cz joined the industry organisation. The number of members of the association has thus risen to twenty-five. “We are pleased to welcome more members to our organisation. When we look at the diversity of our… Continue reading PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS Více informací
HOW THE POWER OF MUSIC DRIVES EMOTION, RETENTION IN AD SPOTS
16. 3. 2023 We all know the drill, and we’re all guilty as charged: The commercials come on and the phones come out. Now, more than ever (other than the Super Bowl), there is little to no incentive for viewers to pay attention to ads, be they on live TV, streaming or FAST channels. A 2022 study published… Continue reading HOW THE POWER OF MUSIC DRIVES EMOTION, RETENTION IN AD SPOTS Více informací
BRAND-BUILDING ADS BOOST SHORT-TERM SALES, AND NOW YOU CAN PROVE IT
14. 3. 2023 Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both. Everyone in marketing has heard about The Long and the Short of It (TLATSOI) and its authors Peter Field and Les Binet. But, as their grand theory reaches… Continue reading BRAND-BUILDING ADS BOOST SHORT-TERM SALES, AND NOW YOU CAN PROVE IT Více informací
PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA
13. 3. 2023 The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club. Prima Group has completed the acquisition of the media group Media Bohemia. It now holds an 80% stake in the online media agency Impression… Continue reading PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA Více informací
STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?
12. 3. 2023 Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive (at least when it comes to… Continue reading STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022? Více informací
SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS
11. 3. 2023 Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports. As the streaming wars have heated up, streaming services have spent increasingly large amounts of money trying to establish their brands with consumers, going so far as to make some big media buys at this year’s Super… Continue reading SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS Více informací
THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
10. 3. 2023 More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic. Thursday’s TV broadcast dedicated to the inauguration of Czech president Peter Pavel reached over three million viewers 15+ on the Czech Television, TV Nova and… Continue reading THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS Více informací
GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES
8. 3. 2023 Nut and health food brand Grizly is extending its communication from the e-commerce environment to ATL with the new brand campaign “Everyone can have a Grizly”. The new campaign, with strategy from agency Darwin & the Machines, is designed to build Grizly as a brand of affordable premium products. It builds on the brand’s long-standing… Continue reading GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES Více informací
VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING
6. 3. 2023 Czech Television’s stations remained the strongest TV group in terms of audience share in the universal audience group over 15 years old in February. Their share in full-day broadcasting was 31.3%. They also had the highest share in this audience group in prime time. This is shown by the official ATO-Nielsen Admosphere audience measurement data.… Continue reading VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING Více informací
TV DRIVES THE MOST ATTENTION
5. 3. 2023 What is attention these days and why is it important for TV advertisers? These questions are answered by a compilation of facts gathered from research conducted globally by The Global TV Group. In today’s multi-tasking, digital age, attention in advertising has become a critical consideration for businesses seeking to connect with their target audiences. Consumers… Continue reading TV DRIVES THE MOST ATTENTION Více informací
HALF A MILLION PEOPLE PAY FOR VOYO. AND THEY DON’T WATCH ONLY ORDINACE ANYMORE, SAYS NOVA’S BOSS
2. 3. 2023 In the last month alone, two more video libraries have been launched in the Czech Republic. Eight services are already competing over paying customers that will watch movies and TV series on their platform each month. Voyo, operated by Nova TV, has just reached 500,000 subscribers for the Czech Republic and Slovakia combined, and is… Continue reading HALF A MILLION PEOPLE PAY FOR VOYO. AND THEY DON’T WATCH ONLY ORDINACE ANYMORE, SAYS NOVA’S BOSS Více informací
BRANDS CAN BE A FORCE FOR GOOD
2. 3. 2023 Most consumers believe business can be a force for good, with 80% agreeing that brands can make money and support good causes at the same time, according to research from Ipsos. Further, almost two-thirds say they try to buy products from brands that act responsibly, even if it costs more. These are among the findings… Continue reading BRANDS CAN BE A FORCE FOR GOOD Více informací
