CZECH REPUBLIC WILL LIVE FOR HOCKEY, PARTNERS LAUNCH CAMPAIGNS
19. 4. 2024 The partners of the Ice Hockey World Championship and the national ice hockey teams are starting their campaigns. In a couple of weeks, on 10 May, the Ice Hockey World Championship will start, which this year will take place in Prague and Ostrava. The official partners of the championship or the national team have prepared… Continue reading CZECH REPUBLIC WILL LIVE FOR HOCKEY, PARTNERS LAUNCH CAMPAIGNS
THE NEXT DEVELOPMENT OF PAY-TV IN THE CZECH REPUBLIC: WAHT CAN COME?
18. 4. 2024 Pay-TV operators are not in an easy situation. There are still a relatively large number of them on our market and the position of free-to-air broadcasting has been very strong for a long time. Although it seems that pay-TV offers have nowhere to go, there are several possible innovations to be launched. Pay-TV offers viewers dozens… Continue reading THE NEXT DEVELOPMENT OF PAY-TV IN THE CZECH REPUBLIC: WAHT CAN COME?
NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV
18. 4. 2024 TV stations using additional services based on the virtual red button have increased the freely available archive for one week. Instead of three days, the programmes of the free-to-air channels TV Noe, Óčko and Óčko Star are now available via HbbTV technology for one week. A richer TV archive is available through the TV programme,… Continue reading NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV
THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK
18. 4. 2024 Vojtěch Vavrek is the new head of the social media business of the Óčko Group. TV Óčko is expanding its management structure, recruiting new experts and continuing to increase the strength of its social media team. The position of “Head of Sales Social Media” has been held since April by Vojtěch Vavrek, who joined from… Continue reading THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK
TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY
12. 4. 2024 The findings of Altman Solon’s 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising.… Continue reading TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY
CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP
11. 4. 2024 The representation of local content in the broadcasting of Czech TV stations is growing. Local series make up half of the total viewership of all series and sitcoms. The viewership of individual TV channels is increasingly influenced by local content. According to Atmedia, which commercially represents 25 measured thematic TV stations on the Czech market,… Continue reading CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP
ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL
10. 4. 2024 Visually impaired viewers can hear audio descriptions of programmes on the Prima Cool channel, which is created thanks to voice synthesis. The auxiliary audio track can have children’s, female and male voices. Prima TV is cooperating on the technical solution with the Czech technology company MAMA AI. The software used generates very realistic voices in… Continue reading ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL
GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”
10. 4. 2024 The European Green Claims Directive aims to prevent misleading claims about “green” products. Markéta Pavlíková summarises what it will mean for the communication of companies and their products. Clearer rules, transparency of communication and a more precise definition of what greenwashing is, including how to prove it. This is what the European Commission’s proposed directive… Continue reading GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”
NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ
8. 4. 2024 Fourteen videos aimed at explaining the principles of information reception and monetization in the online environment are presented by TV Nova in the educational project Cyber Taboo. The idea and production was prepared by Libuše Šmuclerová. The creation of the videos was supported by the PPF Foundation. TV Nova is launching the educational project Cyber… Continue reading NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ
CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME
8. 4. 2024 Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three. Czech Television stations remained the strongest TV group in all-day viewership in the over-15 category in March. Their share was 28.91%, down 1.3 percentage… Continue reading CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME
YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z
8. 4. 2024 Generation Z has one foot in the working age. They make up 40 percent of the consumer population and brands should not underestimate them in their communications. The MAM editorial team explored the attitudes of young people towards advertising in the latest issue of MAM 15/2024. Generation Z expects authenticity from brands. Forget conventional advertising… Continue reading YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z
ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.
5. 4. 2024 Nova TV’s Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station’s CEO Daniel Grunt at Thursday’s press conference, Voyo had 820,000 subscribers in these markets as of yesterday. Voyo still expects to have one million subscribers in the Czech Republic and Slovakia by the… Continue reading ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.
KUBA S NOVOU PODCAST ABOUT TN.LIVE
4. 4. 2024 TN Live was launched in May 2021. Since then, the line-up has evolved and currently focuses mainly on current news topics and offers several regular programmes. Jakub Strýček’s guest on Kuba s Nova was Martin Synek, head of editorial for TN Live. What does the future hold for viewers? And how is the broadcast from… Continue reading KUBA S NOVOU PODCAST ABOUT TN.LIVE
15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY
4. 4. 2024 This April, two thematic channels of the Prima Group celebrated their birthdays. With the claim “15… Finally we can”, Prima Cool reached its 15th birthday, while Prima Krimi completed 6 years since its launch on Easter Monday. This spring, both channels have prepared a number of new programmes and premiere films for viewers. Prima Cool… Continue reading 15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY
SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL
31. 3. 2024 A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on connected TV (CTV) campaigns in 2024, according to a new study from tvScientific. The study, which collected responses from more than 600 marketing professionals… Continue reading SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL
STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW
30. 3. 2024 Media habits are changing but nearly two-thirds (64%) of Britons’ TV viewing time remains spent on live TV, with online streaming (36%) some way behind, according to a new study. GWI’s 2024 Global Media Landscape Report says hits like BBC’s The Traitors demonstrate TV’s durability, but cautions that, “as with any form of consumption, appetite is always… Continue reading STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW
REGULATION BUILDS TRUST IN ADVERTISING
29. 3. 2024 When people are aware that advertising is regulated, they are more likely to trust and have favourable views towards the industry generally, as well as displaying higher levels of trust across individual media channels. That’s the main takeaway from research by the UK’s Advertising Standards Authority (ASA) into the effectiveness of a recent campaign that… Continue reading REGULATION BUILDS TRUST IN ADVERTISING
FAST CHANNELS: PLEX BRINGS MORE THAN 180 FREE TVS
28. 3. 2024 Last week we focused on Rakuten TV, the most easily accessible online video library, complemented by a range of free-to-air TV. Today it’s the turn of its “competition”. Plex presents itself as a place that offers access to all “media” – from personal on its own server, to free movies and shows or live TV… Continue reading FAST CHANNELS: PLEX BRINGS MORE THAN 180 FREE TVS
