ONEPLAY HAS PLACED PRIMA SPORT IN A MORE ATTRACTIVE SLOT, WHILE KANAL1 SPORT HAS FALLEN

19. 8. 2026 | 2 min read The new Prima sport channel has significantly improved its position in the Oneplay programme guide, moving up to higher programme slots. By contrast, the Kanal1 Sport channels have dropped noticeably.

PRIMA SPORT HAS LAUNCHED ITS BROADCASTING; ON ITS FIRST DAY, IT WILL FEATURE FOOTBALL, BEACH VOLLEYBALL AND NEWS

17. 8. 2026 | 2 min read The new sports channel, Prima sport, is launching. Its first day of programming will feature sports news, the Chance National League football, live coverage of the Hamburg Beach Pro Tour, and matches from the Polish Ekstraklasa.

PRIMA SPORT WILL NOT BE INCLUDED IN TV AUDIENCE MEASUREMENTS FOR THE TIME BEING; IT WILL SELL ADVERTISING ON A BLOCK BASIS

17. 8. 2026 | 3 min read The new sports channel, Prima sport, will not be included in the electronic TV audience measurement system upon its launch. For the time being, the Prima Group plans to sell advertising on the channel separately via a time-slot-based price list, with advertising rates determined by the appeal of individual sports broadcasts.

CZECHS ARE SKEPTICAL ABOUT FILM SEQUELS. YOUNGER AUDIENCES, HOWEVER, ARE MORE ENTHUSIASTIC ABOUT THEM THAN THE OLDER GENERATION

17. 8. 2026 | 4 min read The year 2026 is all about the return of legendary film hits. Whilst cinemas are filling up with sequels to well-known films, Czechs would prefer to see new stories. Research by the ResSOLUTION Group has shown that, according to 8 out of 10 Czechs, film sequels rarely match the quality of the original film. Nevertheless, they are popular with some viewers, particularly younger ones. Czechs are rather sceptical about film sequels The Czech audience tends to be rather cautious about film sequels. Only a third view them positively: 17 per cent look forward to them, whilst 18 per cent are generally attracted to them. Half (52 per cent) are more reserved and base their assessment on the specific film. Eight per cent express a distinctly negative attitude.

INADEQUATE MEASUREMENT IS HOLDING BACK INVESTMENT IN DIGITAL ADVERTISING

16. 8. 2026 | 2 min read According to a survey by e-Marketer and AppsFlyer, inadequate measurement of digital channel performance may be holding back advertising investment. Nearly six out of ten marketers said that, due to a lack of measurement tools, their organisations are likely to invest less in profitable channels.

HOME SCREENS ARE A PRIME CTV AD TOUCHPOINT

14. 8. 2026 | 3 min read The CTV home screen is becoming premium ad real estate.

A THIRD OF CZECH VIEWERS RELY ON TERRESTRIAL TV BROADCASTING, BUT THEIR NUMBERS ARE DECLINING

13. 8. 2026 | 3 min read A third of television viewers (32 per cent) aged 15–69 watch television exclusively via digital terrestrial broadcasting. For more than a third of them, the main reason is a reluctance to pay for television reception. This is shown by data published by Atmedia.

‘I DON’T WANT TO WAIT THREE EPISODES BEFORE SOMETHING GRIPPS ME,’ SAYS ONEPLAY’S HEAD OF DEVELOPMENT

12. 8. 2026 | 1 min read These days, it only takes viewers a few minutes to decide whether to give a series a go. Michal Reitler, Head of Development at TV Nova and Oneplay, talks in an interview about how the TV audience has changed, why people say they mainly want comedies but actually watch a lot of crime dramas, and the new programmes Nova has in the pipeline. He also revealed why some series need to hook the viewer right from the start and what determines whether they are renewed.

PRIMA IS PLANNING CHANGES TO ITS TERRESTRIAL TV SERVICE; A SHUFFLE IS ON THE WAY

11. 8. 2026 | 4 min read The Prima Group is set to expand its collaboration with Digital Broadcasting and plans to move most of its channels to its DVB-T2 multiplex 24 next year. In an interview, the director of the Prima Group explains the reasons behind the change in distribution strategy and also clarifies why the new Prima Sport channel will only be available in SD resolution via terrestrial broadcasting.

NOVA THIS AUTUMN: GOD’S PLAN, MEN IN FLIGHT, SUPERSTAR, THE WELL, CRIME UNIT ANDĚL AND THE SURGERY

10. 8. 2026 | 5 min read At its programming press conference, the Nova Group unveiled its line-up for this autumn’s season. Its television line-up will feature new series for Tuesday and Thursday evenings, tried-and-tested reality shows and entertainment programmes, as well as original productions from Oneplay Originals.

PRIMA SPORT TO LAUNCH ON 17 AUGUST AT 6:00 A.M., UNVEILS GRAPHICS AND STUDIOS

10. 8. 2026 | 2 min read At today’s press conference presenting its autumn programming schedule, the Prima Group introduced its new thematic channel, Prima sport.

BBC PLAYER IS SET TO LAUNCH ON PRIMA+, OFFERING OVER A THOUSAND HOURS OF BRITISH CONTENT

10. 8. 2026 | 2 min read The BBC Player streaming service will be part of the prima+ platform from this autumn. It will gradually offer subscribers more than a thousand hours of British series, documentaries, entertainment programmes and children’s content produced by BBC Studios.

ONEPLAY TO LAUNCH ODDÍL B AND LOVE ISLAND, CHAMPIONS LEAGUE AND DOMESTIC COMPETITIONS TO DRIVE ONEPLAY SPORTS OFFERING

10. 8. 2026 | 4 min read Oneplay will launch the new comedy series Oddíl B from the creators of Most! this autumn, along with another season of the reality show Love Island Česko & Slovensko. The main highlights of its sports offering will include UEFA European competitions, domestic football and ice hockey leagues, the NHL, NBA and Formula 1.

PRIMA TO LAUNCH SPORTS NEWS. IT WILL ALSO AIR ON CNN PRIMA NEWS AND THE MAIN CHANNEL

10. 8. 2026 | 3 min read The Prima Group will add a new programme, sport news Sportovní zprávy, to its broadcasting schedule. In addition to results coverage, it will offer interviews, stories about sporting talents and people working behind the scenes at clubs, and will appear not only on Prima sport, but also on CNN Prima News and in TV Prima’s main news programme.

INTERNATIONAL BEER DAY: ICONIC TELEVISION ADVERTS TOPPED WITH BEER FOAM

7. 8. 2026 | 7 min read International Beer Day falls on the first Friday in August each year. As well as providing an opportunity to try a new lager or thank the people who brewed and served it, the occasion offers a reason to revisit television advertisements that have succeeded in transforming an ordinary pint into a symbol of friendship, patience, craftsmanship and national identity.

PRIMA SPORT IS NOT YET AVAILABLE ON SLEDOVÁNÍTV; THE OPERATOR IS IN DISCUSSIONS ABOUT INCLUDING IT

6. 8. 2026 | 2 min read The inclusion of the new Prima sport channel in the SledováníTV line-up has not yet been definitively confirmed. Tuesday’s broadcast of Sparta’s match in the third qualifying round of the Champions League served merely as a promotional broadcast, whilst the operator and the Prima Group continue to negotiate the terms of the channel’s long-term distribution.

PRIMA THIS AUTUMN: NEW EPISODES OF POD HLADINOU, ZÁKONY VLKA, POLABÍ AND THE REALITY SHOW ZRÁDCI

6. 8. 2026 | 9 min read TV Prima unveiled its autumn programming schedule at Tyršův dům in Prague. This autumn, the broadcaster aims to attract viewers with new episodes of series including Zákony vlka, Kriminálka Slapy: Pod hladinou and Polabí, as well as reality formats Ano, šéfe! and Zrádci.

STUDY FINDS MORE THAN HALF OF CTV PROGRAMMATIC SERVED ON LARGE SCREENS

5. 8. 2026 | 2 min read Large-screen devices -- smart TV sets -- account for 57% of U.S. open CTV programmatic ad spending, according to a June 2026 report from Pixalate.