PRIMA HAS CONFIRMED A THIRD SERIES OF THE REALITY SHOW *ZRÁDCI*, AND *POLABÍ* WILL ALSO CONTINUE IN THE AUTUMN

25. 6. 2026 Prima TV is switching to its summer schedule, but this autumn it will launch the third series of the reality game show *Zrádci* and the next series of *Polabí*.

PRIMA GROUP RESHUFFLE: KUBÁT TO BECOME CHIEF EXECUTIVE, SINGER JOINS THE SUPERVISORY BOARD, RUZEK TO HEAD THE RADIO DIVISION AS WELL

24. 6. 2026 From 1 July 2026, the Prima Media Group will be changing its organisational structure and the composition of its senior management. The current Chief Executive, Marek Singer, will move to the Supervisory Board, whilst the current Managing Director, Lukáš Kubát, will take over as Chief Executive. In addition to television broadcasting, Alex Ruzek will now also oversee the group’s radio operations.

THE SUMMER SCHEDULES OF CZECH TELEVISION, NOVA AND PRIMA WILL FEATURE REPEATS OF DRAMAS, FILMS AND COMEDIES

23. 6. 2026 Twice a week, Polda on Prima, Případy mimořádné Marty on Nova, or Vyprávěj on the main channel of Czech Television. The country’s leading broadcasters will rely primarily on their archives for their summer programming.

PRIMA IS CHANGING THE BROADCAST DAYS AND TIMES FOR THE REALITY SHOW ‘ARE YOU THE ONE?’

22. 6. 2026 Prima is revising the programme schedule for its main channel. The dating reality show Are You The One? Česko is moving from the early evening slot to late evening, after 10 pm.

PRIMA IS LAUNCHING A SPORTS CHANNEL. IT HAS BEEN GRANTED A LICENCE FOR PRIMA SPORT

18. 6. 2026 The Council for Radio and Television Broadcasting has granted FTV Prima a licence to operate a new nationwide sports channel, Prima sport, for a period of 12 years. The channel is to be available both via digital terrestrial broadcasting and online.

PRIMA IS APPLYING FOR A LICENCE FOR A NEW THEMATIC CHANNEL. WILL IT BE A SPORTS CHANNEL?

12. 6. 2026 FTV Prima has submitted an application to the Council for Radio and Television Broadcasting for licences for a new television channel. However, it has not yet publicly disclosed the channel’s focus.

PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions.

NOVA FOLLOWS IN PRIMA’S FOOTSTEPS. SKIPPING ADS WILL NO LONGER BE POSSIBLE ON ITS CHANNELS EITHER

28. 5. 2026 From autumn onwards, it will no longer be possible to skip ad breaks on Nova Group channels. TV Nova is including this requirement in its new terms and conditions with operators who offer catch-up services on their pay-TV platforms. This has been confirmed to Lupě by the broadcaster and also by some of the operators who have already received the contractual documentation. “The change is due to take effect on 16 November 2026. Negotiations with operators are ongoing,” wrote Zuzana Křížková, TV Nova’s corporate communications manager, to the editorial team.

PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

28. 5. 2026 The Prima Group sees streaming and digital content distribution as a key pillar for its future growth. It is therefore establishing a streaming division.

OTO KLEMPÍŘ VS. MARTIN BAXA: THE DIGIMEDIA 2026 CONFERENCE WILL FEATURE A ‘MINISTERIAL’ DEBATE ON PUBLIC SERVICE MEDIA

19. 5. 2026 The 21st edition of the DIGIMEDIA 2026 conference, taking place on Wednesday 3 June 2026 in the Congress Hall of Czech Television in Prague’s Kavčí Hory district, will feature a debate between the current and former Ministers of Culture: Oto Klempíř of Motoristé sobě and Martin Baxa of the ODS. Both politicians will take part in the opening discussion session focusing on the funding of public service media, specifically Czech Television and Czech Radio. It is precisely these media organisations that are affected by the draft Public Service Media Act, which was submitted by the Ministry of Culture in April and for which the inter-ministerial consultation process concluded last week. Continuation of the heated debate from TV Nova Oto Klempíř and Martin Baxa had already clashed during Saturday’s discussion on TV Nova’s ‘Za pět minut dvanáct’, with the new bill being the main topic on which both politicians did not mince their words. The debate at the DIGIMEDIA 2026 conference will offer more scope for discussion and confrontation with other guests: Marit af Björkesten, Director-General of the Finnish public service broadcaster YLE, Milan Fridrich, Deputy Director-General of Czech Television; Martina Májíček Poliaková, Director of Strategic Development at Czech Radio; Marek Singer, President of the Association of Commercial Television Stations; Jiří Hrabák, Chairman of the Association of Private Broadcasters; and David Smoljak (STAN), Chairman of the Senate Committee on the Media.

TV PRIMA IS SET TO AIR A CZECH VERSION OF THE DATING REALITY SHOW ARE YOU THE ONE?, WHICH IS BEING FILMED IN THAILAND

15. 5. 2026 The FTV Prima Group is set to expand its range of reality shows with the international dating format Are You The One?. The Czech version of the programme is being produced for Prima TV and the prima+ platform, and is currently being filmed in Thailand.

PRIMA TV TO TAKE ‘POLDA’ AND ‘POLABÍ’ OFF THE AIR DURING THE ICE HOCKEY WORLD CHAMPIONSHIPS

15. 5. 2026 Prima TV is adjusting its evening schedule to accommodate the ice hockey world championship. Films will be replaced by the series Polda and Polabí.

PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY

11. 5. 2026 The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching.

CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS

6. 5. 2026 The rankings in the television market remain unchanged. In April, Czech Television once again topped the ratings among viewers aged 15 and over, whilst Nova retained first place among younger viewer groups and during prime time.

CNN PRIMA NEWS IS CLOSE TO REACHING THE 3% SHARE MARK AFTER SIX YEARS

5. 5. 2026 CNN Prima News’s share of the television market is increasing year on year and is approaching the three per cent mark this year.

THE ASSOCIATION OF COMMERCIAL TELEVISIONS HAS ENTERED ITS TENTH YEAR OF EXISTENCE; MAREK SINGER REMAINS AS PRESIDENT

28. 4. 2026 This spring marked the ninth anniversary of the Association of Commercial Television, which, during its existence, has become a respected voice for commercial broadcasters and a reliable partner in both professional and legislative debates. The AKTV continues to participate in key legislative processes that affect the operations of commercial television, is actively involved in the fight against internet piracy, and promotes awareness of television as a trustworthy and effective advertising medium. Marek Singer remains at the helm of the Association of Commercial Television, which brings together the Nova, Prima and Óčko television groups, for another year.

CNN DESCRIBES ITS PARTNERSHIP WITH PRIMA AS ONE OF ITS MOST SUCCESSFUL

27. 4. 2026 Wallid Chamak, a representative of CNN International Commercial, described CNN Prima News as one of the most successful projects in the field of international cooperation.

RIVAL BROADCASTERS PRIMA AND NOVA HAVE JOINED FORCES TO SPEAK OUT AGAINST ONLINE HATES

13. 4. 2026 Rival broadcaster Prima has joined TV Nova’s campaign to combat hate speech on social media.