SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY

4. 8. 2025 Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.

HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

17. 7. 2025 When Clash of Clans – a mobile video game made by Supercell that reportedly has up to 150 million monthly users – lost relevance and some love, the marketing team took creative risks to stage a brand comeback, revealing their secrets at the Cannes Lions Festival. “We need to be agile, we need to hop… Continue reading HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

26. 6. 2025 The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition. The Association of Communication Agencies (AKA) is launching the 28th edition of the Effie Awards Czech Republic competition. Campaigns can be submitted until 24 August. The winners will be selected by a jury of more than forty members during the autumn,… Continue reading AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

23. 6. 2025 A new TV commercial for the 4camping e-shop has been broadcast on TV Nova since 16 June. It takes the brand out of the campsite with an emotional campaign closer to tourism, without trying to show extreme conditions. “When you say “outdoor”, you imagine an eight-thousander, bad weather or sport. But the vast majority of… Continue reading 4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS

22. 6. 2025 The Cannes Lions Festival has recognised the world’s most creative campaigns. MAM brings you a selection of the ten most successful ‘lion collectors’. According to Cannes Lions 2025, WPP, a DDV Worldwide network, was named Creative Company of the Year, while Serviceplan was named Independent Network of the Year. Publicis Conseail, Paris, was named Agency… Continue reading CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS

CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

17. 6. 2025 The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes. The Fixables campaign, whose pilot project was launched in the Czech Republic, was successful twice in the Design category. It won bronze for design aimed at… Continue reading CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN

17. 6. 2025 The ‘Take a break from your mobile’ campaign, created for KitKat by the VML agency, was awarded the Grand Prix at the Cannes Lions competition. The Czech agency VML has won the highest award, the Grand Prix, at the ongoing creativity festival Cannes Lions for its campaign ’Take a break from your mobile phone“, created… Continue reading VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN

CANNES LIONS AWARD SUBMISSIONS REMAIN FLAT IN 2025

14. 6. 2025 The Cannes Lions International Festival of Creativity received 26,900 award submissions for 2025, up less than 1% compared to last year’s tally. Total entries are down 38% from their peak nearly a decade ago. A handful of categories, such as Design, Creative B2B, and Entertainment Lions for Sport, saw double-digit growth in entries. Submissions for the Glass… Continue reading CANNES LIONS AWARD SUBMISSIONS REMAIN FLAT IN 2025

COMING UP LATER: THE EYEWATERING COST OF DULL MEDIA

13. 6. 2025 Dull ads cost companies millions of dollars to achieve the same effect – now, new research to be presented today at Cannes Lions by eatbigfish’s Adam Morgan and Dr. Karen Nelson-Field examines and quantifies the silent drain on our budgets caused by dull media formats. Why dull matters As Adam Morgan explained at last year’s… Continue reading COMING UP LATER: THE EYEWATERING COST OF DULL MEDIA

WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

10. 6. 2025 Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan’s personality in advertising. Ivan Trojan did not make it into the ranking for the first time in several years TOP actors in advertising, which is published annually by the ResSolutin Group in cooperation with… Continue reading WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

STUDY WARC: WHAT MARKETERS NEED TO KNOW ABOUT RAISING BRAND AWARENESS

30. 5. 2025 Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success indicator for marketers, boosting both ROAS and sales. A new WARC Strategy report, What’s working in raising… Continue reading STUDY WARC: WHAT MARKETERS NEED TO KNOW ABOUT RAISING BRAND AWARENESS

BRAND BATTLES: THE GREATEST DRAMA ON TV WITHOUT ACTORS – ONLY SLOGANS AND LOGOS

25. 5. 2025 Big brands are tirelessly climbing the ladder to get to the top. And so there is no choice but to pull out all the stops. For example, TV advertising.

ADC: MCCANN IS AGENCY OF THE EVENING, SAVAGE WINS GOLDEN TORCH

7. 5. 2025 The ADC Creative Awards have announced their winners. McCann Prague received the highest number of points in the 32nd edition of the competition, while Leonard Savage took home the Golden Torch. The winners of the 32nd annual local competition for creativity in commercial communication, the ADC Czech Creative Awards, have been announced. The awards were… Continue reading ADC: MCCANN IS AGENCY OF THE EVENING, SAVAGE WINS GOLDEN TORCH

FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY

29. 4. 2025 Nikola Foktová and Aleš Brichta will represent Czech creatives on the jury at this year’s Golden Drum festival. The international creativity festival Golden Drum has announced the juries and section presidents for its 31st edition. This year, two Czech creatives will also be on the jury – in the Craft Drum section, the submitted works… Continue reading FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY

LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

26. 4. 2025 The winner of the Like Generation Z award at the ADC Awards was the “Nenasaditelný prsten” campaign created by Leo Burnett for Prague Pride. For the third time, multimedia students studying economics at the University of Economics in Prague have chosen the winner of the Like Generation Z award at the ADC Awards. The award… Continue reading LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

11. 4. 2025 The ADC Czech Creative Awards already know their finalists. In total, there are 118 entries on the shortlist, with VML and McCann having the highest number of entries. After three days of intense jury evaluation, ADC, the organizer of the 32nd ADC Czech Creatie Awards, announces this year’s shortlist – out of 270 entries, 118… Continue reading THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

FLEMA UNDERGOES FUNDAMENTAL CHANGE, HIGHLIGHTING CAMPAIGN GOALS AND BRAVERY

7. 4. 2025 Flema, the innovative media usage competition, is introducing a significant change to the competition categories this year. It also marks its 20th anniversary, which is an opportunity to take stock of where media planning has moved and how it is dealing with changes in the market. The Flema media creativity competition marks its 20th anniversary… Continue reading FLEMA UNDERGOES FUNDAMENTAL CHANGE, HIGHLIGHTING CAMPAIGN GOALS AND BRAVERY

CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

4. 4. 2025 Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup. When Apple introduced the first generation iPod music player in 2001, there were already a number of competitors on the market. Yet within two years, the new product had already captured more than a third of the… Continue reading CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED