TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURENew Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.Continue reading
TELEVIZNÍ REKLAMA V INDII: BOLLYWOODSKÉ CELEBRITY SI REKLAMOU VYDĚLAJÍ VÍCE NEŽ VE FILMUThe world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where...Continue reading
TV ADVERTISING IN JAPAN: ECCENTRIC SPOTS FULL OF CELEBRITIES, ANIME AND FANTASY - COLOURFUL, CRAZY, FUN - AND COMPLETELY DIFFERENTJapanese TV commercials are so quirky they are a world unto themselves. And they’re so famous that they’ve even been parodied in the Simpsons series.Continue reading
THE “MAPPING THE IMPACT” STUDY REVEALED A SIGNIFICANT LINK BETWEEN CONTEXT, CREATIVE ELEMENTS AND THE EFFECT OF TV ADVERTISINGGerman company Screenforce has recently revealed the results of its new study “Mapping the Impact”. The research looked at whether the situation the viewer is currently in and the elements used in an ad spot can have an impact on the effect of a TV ad.Continue reading
NEJSUŠŠÍ HUMOR, NEJDOJEMNĚJŠÍ PŘÍBĚHY I NEJLEPŠÍ VÁNOČNÍ REKLAMY. TO JE TV REKLAMA VE VELKÉ BRITÁNIIUK TV spots are winning awards around the worlds. And rightfully so. British creatives are pouring out some interesting ideas and are able to play both the poignant and the humorous notes. This is evidenced by the large number of awards that British brands took home from this year’s Cannes Lions 2023 International Festival of...Continue reading
COMING UP WITH A TV AD BASED ON A JOKE IS NOT EASY. THE MARKETING BATTLE IS FOUGHT OVER THE BEST POSSIBLE PUNCHLINE The first of July is the International Day of Jokes, so we hope you didn't forget to have a good laugh this past weekend. If you didn't, maybe you will smile with one of the ads that are universally appreciated for their ingenious, witty and well-constructed punchlines.Continue reading
7
nearly seven
milion viewers
watch TV every day
95
monthly TV reach is
ninety-five percent
of the TV population
4
screen time
is almost
four hours per day
91
ninety-one percent
of households
have a TV
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The Global TV Group has released an updated version of its global TV consumption survey. The figures show that despite the rise of digital alternatives, traditional TV remains attractive and attracts viewers with its diverse content offering. An overview presentation is available here.
