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HOW TO ADVERTISE IN THE HARD TIMES OF RECESSION?
All over the world there is talk of recession and cutting back on advertising. However, research shows that cutting back on advertising is associated with high brand health costs and damages long-term business results. You should therefore bet on keeping your existing campaign or perhaps on emotional advertising. What are other recommendations from marketing experts? The Global TV Group has compiled a collection of insights from international industry experts to help you navigate these uncertain times and ensure that the decisions you make today will ensure your success in the future. AKTV exclusively presents the Czech version here.