SHOCK THERAPY ADVERTISING. WHEN DID IT WORK AND WHEN DID THE CREATIVES GO TOO FAR?Attention is a concept that is used in the marketing world today and every day. The ability to capture the viewer's attention is the cornerstone of success if you want to build a brand and stay ahead of the competition. One way to grab attention is to shock.Continue reading
THE GREATS OF TELEVISION ADVERTISING OR HOW LEGENDS MADE AND BROKE THE RULESMany factors influence the world of television advertising. Whether it is the evolution of society, the era, technological possibilities or the specific mentality of consumers in different countries, the human factor is also inevitable. The way in which media promotion is done is also influenced by the creators.
In a series of articles about well-known names...Continue reading
THE SUPER BOWL PHENOMENON AND HOW THE SPORTING EVENT OF THE YEAR ELEVATED TELEVISION ADVERTISING TO A PRESTIGIOUS DISCIPLINEHow is it possible that the Super Bowl is such a phenomenon? And how does it help form the current shape of what we consider to be truly quality television advertising?Continue reading
SERIOUSLY FUNNY: CAN HUMOUR HELP BRANDS THROUGH AN ECONOMIC CRISIS?Why should brands look on the bright side of life even in the darkest of times? According to research, people remember information better if they perceive it as humorous. Let's take a look at five brands that use humour to present their brands and summarise why it works.Continue reading
THE ECONOMIC CRISIS AS A MARKETING OPPORTUNITY? BRAND LOYALTY AND A TOUCH OF EMPATHY ARE THE KEYS TO SUCCESSAnalysts around the world are predicting a challenging year for business, with the cost crisis only becoming fully apparent in the coming months. But marketing experts say the crisis is also an opportunity for brands to strengthen their brand. Which brands are showing the right path to take in times of crisis?Continue reading
LESSONS FOR ADVERTISING IN A RECESSIONResearch shows that cutting ad spend comes at a high cost to brand health and long term business results. Therefore the GTVG has put together a collection of insights from international industry experts to help you navigate uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.Continue reading
nearly seven
milion viewers
watch TV every day
monthly TV reach is
ninety-five percent
of the TV population
screen time
is almost
four hours per day
ninety-one percent
of households
have a TV
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HOW TO ADVERTISE IN THE HARD TIMES OF RECESSION?
All over the world there is talk of recession and cutting back on advertising. However, research shows that cutting back on advertising is associated with high brand health costs and damages long-term business results. You should therefore bet on keeping your existing campaign or perhaps on emotional advertising. What are other recommendations from marketing experts? The Global TV Group has compiled a collection of insights from international industry experts to help you navigate these uncertain times and ensure that the decisions you make today will ensure your success in the future. AKTV exclusively presents the Czech version here.
