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ART IN ADVERTISING: CZECH BRANDS ARE INSPIRED BY FOREIGN ARTISTS AND CZECH GREATS
Czech viewers are very specific, and when it comes to television advertising, they are quite different from viewers in other countries. But they have one thing in common with foreign audiences: pride in their national greats. That is why creatives – in their efforts to tailor television advertising to the Czech viewer – like to...Continue reading

BONITNÍ ČEŠI RÁDI DOVOLENKUJÍ S CESTOVKOU. PODÍVEJTE SE, ČÍM JE V TELEVIZNÍ REKLAMĚ OSLOVÍTE!
Around 60% of Czechs go on domestic holidays every year, 45% go abroad. Although holidays are no longer exclusively associated with summer, summer is still the main season. Some people like to arrange everything themselves, others rely entirely on travel agencies, and some make a choice depending on circumstances. The current summer mood led us...Continue reading UNDER THE FIVE OLYMPIC RINGS. TV ADS THAT CHANGED THE RULES OF THE GAMES
The 2024 Summer Olympics in Paris are slowly heading towards the Closing Ceremony. As we already know, the Olympics are not only the pinnacle of professional athletes’ careers but also a very rewarding time for marketers to present their revolutionary ideas. World-renowned brands have always used and continue to use the emotional power of sport...Continue reading SALVADOR DALÍ: NOT ONLY DALÍ'S BIZARRE WORKS BUT ALSO THE GENIUS OF SURREALISM HIMSELF CONTRIBUTED TO THE ADVERTISEMENT
Salvador Dalí, the master of Surrealism, is world-renowned for his recognisable style, characterised by dreamlike imagery, mind-blowing illusions, and meticulous attention to detail. He can be considered one of the most distinctive and enigmatic artists of the last century. With his works that invite the viewer to come closer and explore the strange harmony of...Continue reading PREPARATIONS ARE DRAWING TO A CLOSE. THE SUMMER OLYMPIC GAMES ARE ALWAYS A CHALLENGE NOT ONLY FOR THE ATHLETES BUT ALSO FOR THE MARKETING DEPARTMENTS OF THE PARTNERS
We are just days away from the start of the most spectacular sporting event of this year. The 2024 Summer Olympics in Paris are just around the corner and preparations are reaching their peak on all fronts. Fans are already studying the schedule, searching for the streaming platforms that will offer them the best coverage...Continue reading ARTVERTISING MÁ DLOUHOU HISTORII A PŘEDSTAVUJE SITUACI WIN-WIN PRO INZERENTY I UMĚLCE
Art and advertising are two seemingly separate categories but in fact, they are incredibly close to each other.

Artvertising, which is – as the name suggests – an effective combination of the commercial world of advertising and the realm of art, has amazing potential for stakeholders in the media environment. It provides brands with original advertising...Continue reading

NEWS

HOME NEWS SHORT READ
MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

HOME NEWS SHORT READ
MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

FOREIGN NEWS NEWS TRENDS
HOW DIFFERENT GENERATIONS WATCH TV

FOREIGN NEWS NEWS RESEARCH
BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

FOREIGN NEWS NEWS TRENDS
6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

HOME NEWS SHORT READ
PRIMA IS PLANNING ANOTHER NEW CHANNEL BESIDES PRIMA CASE

Other articles

CASE STUDIES

CASE STUDIES
FTP OFFERS SUBTITLING ON COMMERCIALS DURING THE OLYMPIC AND PARALYMPIC GAMES

CASE STUDIES
CHANNEL 4 INTRODUCES SUBTITLED ADS AND ACCESSIBLE SPONSORSHIP FOR PARIS 2024 PARALYMPICS

CASE STUDIES
DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS

CASE STUDIES
DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN

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EVENTS

29/10
MEDIAWEEK

5/11
CZECH INTERNET FORUM 2024

6/11
2024 ASI INTERNATIONAL TELEVISION & VIDEO CONFERENCE

7/11
FORUM MEDIA 2024

12/11
NEXTV SERIES EUROPE WARSAW

6.2

more than six
milion viewers
watch TV every day

94

average monthly TV reach is
ninety-one percent
of the TV population

3.4

screen time
is more than three
hours per day

93

ninety-three percent
of households
is watching TV at home

HOME

HOME NEWS SHORT READ
MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

HOME NEWS SHORT READ
MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

HOME NEWS SHORT READ
PRIMA IS PLANNING ANOTHER NEW CHANNEL BESIDES PRIMA CASE

Other articles

INTERVIEWS

HOME INTERVIEW NEWS
OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

HOME INTERVIEW NEWS
RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

CONFERENCE HOME INTERVIEW NEWS
JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING

FOREIGN NEWS INTERVIEW NEWS
MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”

FOREIGN NEWS INTERVIEW NEWS
PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

HOME INTERVIEW NEWS
SUNDAY NOON IS THE "GOLDEN TIME" FOR HOBBY SHOWS ON PRIMA

HOME INTERVIEW NEWS
ADVERTISING THE FUTURE? IT'S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA

HOME INTERVIEW NEWS
PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET

Other articles

PODCASTS

HOME NEWS PODCAST
WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS

HOME NEWS PODCAST
PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH "NAKED ATTRACTION" IS IN THE THIRD

HOME NEWS PODCAST SHORT READ
DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT

HOME NEWS PODCAST SHORT READ
NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN'T, SAYS KOVAČEVIĆ

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RESEARCH

FOREIGN NEWS NEWS RESEARCH
BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

HOME NEWS RESEARCH
PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

FOREIGN NEWS NEWS RESEARCH
STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

NEWS RESEARCH SHORT READ
SYSTEM1: THE SECRETS OF SUCCESSFUL TV ADVERTISING: PERSEVERANCE AND CONSISTENCY

FOREIGN NEWS NEWS RESEARCH
EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE

FOREIGN NEWS NEWS RESEARCH
STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

FOREIGN NEWS NEWS RESEARCH
STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

HOME NEWS RESEARCH
SATELLITE IS STRONGER IN VILLAGES, IPTV IN CITIES AND IN YOUNGER HOUSEHOLDS

Other articles

TRENDS

FOREIGN NEWS NEWS TRENDS
HOW DIFFERENT GENERATIONS WATCH TV

FOREIGN NEWS NEWS TRENDS
6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

NEWS SHORT READ TRENDS
MOST US/UK HOLIDAY SHOPPERS WILL START BEFORE THANKSGIVING THIS YEAR

Other articles

INSPIRATION

FOREIGN NEWS INSPIRATION NEWS RESEARCH
TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT

BIG BRANDS INSPIRATION NEWS SCREENVOICE ORIGINALS
ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE

INSPIRATION NEWS SCREENVOICE ORIGINALS
COMPETITION IN THE TRAVEL INDUSTRY IS FIERCE. TRAVEL AGENCIES NEED TO GET POTENTIAL CLIENTS OUT OF THEIR SEATS AND INTO THE ACTION IN THEIR TV ADS.

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VIDEO

Other videos

MAGAZINE

BIG BRANDS MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS
UNDER THE FIVE OLYMPIC RINGS. TV ADS THAT CHANGED THE RULES OF THE GAMES

MAGAZINE NEWS SCREENVOICE ORIGINALS
THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY

LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS
FILM ANNIVERSARY: ADVERTISERS TAKING INSPIRATION FROM THE MATRIX WILL DODGE BULLETS AS WELL

LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS
PREPARATIONS ARE DRAWING TO A CLOSE. THE SUMMER OLYMPIC GAMES ARE ALWAYS A CHALLENGE NOT ONLY FOR THE ATHLETES BUT ALSO FOR THE MARKETING DEPARTMENTS OF THE PARTNERS

Other articles

DON'T MISS OUT

ScreenVoice is connect in an exclusive cooperation with media agency GroupM and their data source mPanel. The cooperation will be continued by a series of articles on ScreenVoice.cz, that will reveal the hidden connections that put TV viewers and their habits in an unexpected light. Read here.