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WHEN THE BREAK IS AS MUCH FUN AS THE GAME. WHAT WAS THE HIGHLIGHT OF THIS YEAR’S SUPER BOWL COMMERCIAL BREAK?
Super Bowl LIX confirmed its status as the advertising event of the year that leaves no one cold in the marketing world and once again attracted the attention of not only sports fans, but also advertising professionals from around the world.Celý článek

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PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES
Fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that's why they are found across modern advertising in a variety of forms.Celý článek

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CZECHS 45+ AND THEIR CHRISTMAS: IN WHAT DO THEY DISAGREE WITH THE YOUNGER GENERATION AND WHERE DO THEY RESONATE?
How do Czechs 45+ enjoy Christmas? Tradition, peace, but also surprises. Find out what's most important to them and how they differ from younger generations.Celý článek

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SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS 2024
The Christmas season is simply a great opportunity for brands to increase sales. And TV advertising is one of the ways to stand out in the mass pre-Christmas offer.Celý článek

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NEW CHRISTMAS CAMPAIGNS ARE ROLLING INTO THE CZECH MARKET LIKE A SNOWBALL
As 2024 comes to a close, brands are in the final battle not only for a place in the sun but also for the contents of consumers’ wallets. Where does the Czech advertising market stand, and what weapons did advertisers use in this year’s Christmas ads, which began appearing in late October and early November?Celý článek

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TELEVISION CELEBRATES ITS DAY: EVEN IN 2024, IT REMAINS A RELIABLE COMPANION AND GUIDE IN MODERN LIFE
Every year on 21 November, we celebrate World Television Day, which highlights the irreplaceable role of this medium in our lives.Celý článek

NEWS

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HOME NEWS SHORT READ

CNN PRIMA NEWS CONTINUES IN THE CZECH REPUBLIC, WINS CONTRACT FOR ANOTHER FIVE YEARS

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ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

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HOME NEWS SHORT READ

3.1 MILLION CZECHS USE PAID STREAMING SERVICES

FOREIGN NEWS HOME NEWS

FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR'S GOLDEN DRUM JURY

HOME NEWS SHORT READ

TN LIVE EXPANDS BROADCASTING, ADDS NEW PROGRAMS AND MORNING STUDIO

FOR FIRST TIME IN TV HOME NEWS

NEW PROGRAM SOUVISLOSTI ATTRACTS 130,000 VIEWERS

ATTENTION

CASE STUDIES

ADS & DATA: LEVERAGING BEHAVIOURAL AND CONTEXTUAL INSIGHTS FOR SMARTER ADVERTISING

THE FUTURE OF RETAIL MEDIA: A COLLABORATIVE MARKETPLACE FOR TARGETED TV ADS

AD ALLIANCE’S TV FREQUENCY CAPPING FOR REWE

CRISTAL INNOVATES WITH IMPROVED AUDIENCE TARGETING TO REDUCE WEAROUT

EVENTS

27/5	DATAXIS: AD DATA DAYS EUROPE

27/5	COMMUNICATION SUMMIT 2025

2/6	ANA 2025 MASTERS OF B2B MARKETING CONFERENCE

5/6	FED: FORUM EUROPEO TV

5/6	DIGIMEDIA 2025

6

more than six
milion viewers
watch TV every day

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93

average monthly TV reach is
ninety-three percent
of the TV population

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3.3

screen time
is more than three
hours per day

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93

ninety-three percent
of households
is watching TV broadcast at home

HOME

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HOME NEWS SHORT READ

CNN PRIMA NEWS CONTINUES IN THE CZECH REPUBLIC, WINS CONTRACT FOR ANOTHER FIVE YEARS

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HOME NEWS SHORT READ

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

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HOME NEWS SHORT READ

3.1 MILLION CZECHS USE PAID STREAMING SERVICES

INTERVIEWS

HOME INTERVIEW NEWS

DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND

HOME INTERVIEW NEWS

TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE

HOME INTERVIEW NEWS

TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN

HOME INTERVIEW NEWS

PRIMA'S HEAD OF CONTENT ON THE NEWS: PRIMA STEPS INTO THE REALITY SHOW, NEW ZOO ON TV MEETS THE GOAL

HOME INTERVIEW NEWS

WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS

HOME INTERVIEW NEWS

MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

HOME INTERVIEW NEWS

TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION

FOREIGN NEWS INTERVIEW NEWS

“DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING

PODCASTS

HOME NEWS PODCAST SHORT READ

JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I'M A FAST-PACED PERSON, I DON'T LIKE TO STAND STILL

HOME NEWS PODCAST

ONEPLAY: POPULAR SHOWS AND ADVANCED SPORTS FEATURES, SAY ORAVČÍKOVÁ AND TOMÁŠKOVÁ

HOME NEWS PODCAST

IN THE USA WE IMPROVISED DURING UNEXPECTED EVENTS, SAYS VODVÁŘKOVÁ

HOME NEWS PODCAST

PODCAST PLAYERS: TV NOVA GRUNT: WE WOULD LIKE TO BUY STARDANCE! WE'LL MAKE VOYO TENS OF CROWNS MORE EXPENSIVE

RESEARCH

HOME NEWS RESEARCH

STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

HOME NEWS RESEARCH

BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

HOME NEWS RESEARCH

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

HOME NEWS RESEARCH

A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

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FOREIGN NEWS NEWS RESEARCH TRENDS

IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?

FOREIGN NEWS NEWS RESEARCH

STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US

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FOREIGN NEWS NEWS RESEARCH TRENDS

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

HOME NEWS RESEARCH

CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS

TRENDS

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FOREIGN NEWS NEWS RESEARCH TRENDS

IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?

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FOREIGN NEWS NEWS RESEARCH TRENDS

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

FOREIGN NEWS NEWS TRENDS

WARC: GLOBAL AD SPENDING TO FALL BY $20 BILLION

INSPIRATION

HOME INSPIRATION NEWS

BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

FOREIGN NEWS INSPIRATION NEWS

THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES

BIG BRANDS FOREIGN NEWS INSPIRATION NEWS

THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS

VIDEO

MAGAZINE

BIG BRANDS LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS

WHEN THE BREAK IS AS MUCH FUN AS THE GAME. WHAT WAS THE HIGHLIGHT OF THIS YEAR’S SUPER BOWL COMMERCIAL BREAK?

LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS

BRAD PITT, KEANU REEVES AND BRUCE WILLIS AS THE STARS OF ADVERTISING. FOREIGN MARKETING IS TEEMING WITH HANDSOME ACTORS

LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS

PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES

BIG BRANDS LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS

THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

DON'T MISS OUT

ScreenVoice is connect in an exclusive cooperation with media agency GroupM and their data source mPanel. The cooperation will be continued by a series of articles on ScreenVoice.cz, that will reveal the hidden connections that put TV viewers and their habits in an unexpected light. Read here.

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