TV ADS PRODUCE GREATER EFFECTS ON ADDRESSABLE AUDIENCESTV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences, new research claims.Continue reading
DAN WIEDEN, THE MAN WHO OPENED TV ADVERTISING TO FRESH CREATIVITYWhat comes to mind when you hear the slogan "Just Do It"? Or "The Man Your Man Could Smell Like"? Nike and Old Spice - brands that are associated with them clearly come to mind. What path led to their creation and who is behind the unique identity of these brands? Introducing Dan Wieden, who...Continue reading
THE FATHER OF ADVERTISING DAVID OGILVYThere’s probably no one in the advertising world who hasn’t heard of David Ogilvy. How did he make commercial communications history? And what is his contribution to the world of advertising?Continue reading
A BASTION OF TRUST IN ADVERTISING: WHY DOES TELEVISION STILL WIN OVER MOST OTHER FORMATS?We live in a world where we are constantly under attack from all directions with advertising messages. The consequence of this is a loss of trust in various forms of marketing, but the losers are mainly online and social media marketing. By contrast, traditional media - and television among them - continue to enjoy a...Continue reading
SÉRIE REKLAMNÍ TVŮRCI: KRÁL KONTROVERZE OLIVIERO TOSCANIThe series of advertising creators, which we are presenting to mark the sixth anniversary of AKTV, presents important authors in the advertising sphere. Today, you will read about an inspiring creative who was not afraid to break boundaries and enriched the advertising field with many non-advertising topics. It’s Oliviero Toscani.
Toscani was born on 28 February...Continue reading
SHOCK THERAPY ADVERTISING. WHEN DID IT WORK AND WHEN DID THE CREATIVES GO TOO FAR?Attention is a concept that is used in the marketing world today and every day. The ability to capture the viewer's attention is the cornerstone of success if you want to build a brand and stay ahead of the competition. One way to grab attention is to shock.Continue reading
7
nearly seven
milion viewers
watch TV every day
95
monthly TV reach is
ninety-five percent
of the TV population
4
screen time
is almost
four hours per day
91
ninety-one percent
of households
have a TV
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