TV remote control in the foreground, Video on demand screen in the blurry background, streaming

7

nearly seven
milion viewers
watch TV every day

95

monthly TV reach is
ninety-five percent
of the TV population

4

screen time
is almost
four hours per day

91

ninety-one percent
of households
have a TV

VIDEO

DON'T MISS OUT

HOW TO ADVERTISE IN THE HARD TIMES OF RECESSION?

All over the world there is talk of recession and cutting back on advertising. However, research shows that cutting back on advertising is associated with high brand health costs and damages long-term business results. You should therefore bet on keeping your existing campaign or perhaps on emotional advertising. What are other recommendations from marketing experts? The Global TV Group has compiled a collection of insights from international industry experts to help you navigate these uncertain times and ensure that the decisions you make today will ensure your success in the future. AKTV exclusively presents the Czech version here.