TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK

24. 7. 2024 TV Nova continues its growth trend and managed to improve its revenue and profit in 2023. TV Nova, the operator of the Nova Group’ s TV stations and the Voyo video portal, increased its revenues and net profit last year. The company’s annual report for 2023 shows that revenues amounted to CZK 7.8bn and increased… Continue reading TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK

SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA

22. 7. 2024 Prima has concentrated its hobby programmes around Sunday lunchtime. The series of programmes forms an important vertical, which it also exploits commercially. Four shows broadcast between 12:00 and 14:00 every Sunday formed the backbone of TV Prima’s Sunday programming this spring season. To the trio of established programmes Receptář prima nápadů, Libovky by Pepa Libický… Continue reading SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA

DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT

19. 7. 2024 After about two decades of a career in Czech media, Daniel Grunt took one of the most powerful positions on the market last January – at the head of TV Nova. His long-term focus on the online segment, which has become one of the strategic areas of the commercial station’s development, played into his hands.… Continue reading DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT

THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION

19. 7. 2024 In the music events segment, the strongest advertisers are the festival series Hrady CZ and the organiser Live Nation. In the first half of this year, Live Nation and the festival series Hrady CZ are among the strongest advertisers among the organisers of music events and the events themselves. This is according to data from… Continue reading THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION

NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN’T, SAYS KOVAČEVIĆ

18. 7. 2024 Experienced journalist Vedran Kovačević has been running nova.cz since September 2023. He returned to Nova after almost ten years, from 2012 to 2014 he was the dramaturge of Volejte Nová. The editorial team of nova.cz has exclusive access to the filming of original formats of the entire Nova Group, offering viewers a unique behind-the-scenes look.… Continue reading NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN’T, SAYS KOVAČEVIĆ

THE OLYMPICS IS FIGHTING FOR YOUNG VIEWERS. SERVING THEM A VIDEO WITH A POPULAR SINGER AND LURING INFLUENCERS TO PARIS

18. 7. 2024 The Summer Olympics are trying to target Generation Z, who watch sports differently – often in short segments instead of live broadcasts. The upcoming Olympic Games are trying to attract a young audience. Broadcasting rights are a source of huge revenue, yet surveys show that only a minority of young people watch sport via live… Continue reading THE OLYMPICS IS FIGHTING FOR YOUNG VIEWERS. SERVING THEM A VIDEO WITH A POPULAR SINGER AND LURING INFLUENCERS TO PARIS

NOVA HAS EXTENDED THE AUDIO DESCRIPTION FOR ITS STATIONS ON SKYLINK AND IN DVB-T2

18. 7. 2024 Nova TV has equipped its smaller thematic programmes Nova Gold and Nova Lady with the audio description function. The accompanying service can be activated by customers of the satellite operator Skylink and viewers who receive the DVB-T2 signal of Multiplex 24. Vukový opis is an auxiliary service for blind and partially sighted viewers. The audio… Continue reading NOVA HAS EXTENDED THE AUDIO DESCRIPTION FOR ITS STATIONS ON SKYLINK AND IN DVB-T2

HUSAK’S CHILDREN ARE GETTING OLD. MARKETERS MUST PREPARE FOR THE “NEW” SENIORS

17. 7. 2024 Today’s sixty-somethings behave like consumers two to three decades ago at the age of 45, writes Oldřich Vávra of the Prague University of Economics. Population development in the Czech Republic will soon include a significantly large group of people born in the 1970s, the so-called Husak’s children, who will gradually reach senior age. This phenomenon… Continue reading HUSAK’S CHILDREN ARE GETTING OLD. MARKETERS MUST PREPARE FOR THE “NEW” SENIORS

ADVERTISING THE FUTURE? IT’S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA

17. 7. 2024 When we think of the advertising of the future, we might think of the famous scene from the movie Minority Report, where John Anderton, played by Tom Cruise, walks through a department store trapped in a tangle of marketing messages that, after scanning his retina, offer him tailored advertising. The short story of the same… Continue reading ADVERTISING THE FUTURE? IT’S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA

ŠKODA, ČEZ, JÁGR, ČESKÝ LEV AND ČLOVĚK V TÍSNI. WHAT ARE THE MOST FAMOUS SPONSORSHIP BRANDS?

16. 7. 2024 The success of athletes goes hand in hand with the interest of Czechs in supporting professional sport, which maintains a high awareness of sponsorship among the Czech public. Engaging in supporting projects in the field of sustainability and environmental protection can be a safe bet in building a positive image. Among the best-known “brands” –… Continue reading ŠKODA, ČEZ, JÁGR, ČESKÝ LEV AND ČLOVĚK V TÍSNI. WHAT ARE THE MOST FAMOUS SPONSORSHIP BRANDS?

WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

12. 7. 2024 You can watch big-name Hollywood blockbusters, the latest TV series and interesting documentaries in just a few clicks. How much? Is Netflix, Disney+ or Max better? And why subscribe to VOYO? We’ve prepared a list of the 10 most popular platforms in the Czech Republic with their subscription prices and tips on what they offer.… Continue reading WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

SPARTA AGREES NEW DEAL, TV WILL OFFER ITS HOME GAMES IN THE UEFA QUALIFIERS

11. 7. 2024 The management of AC Sparta Prague has entered into a partnership with the Nova Group’s sports channels. The pay-TV channels Nova Sport 1 and 2 will broadcast live coverage of home matches in the UEFA competition prelims. Sparta will play three home matches in the UEFA competition qualifiers during the summer holidays, with the first… Continue reading SPARTA AGREES NEW DEAL, TV WILL OFFER ITS HOME GAMES IN THE UEFA QUALIFIERS

ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR

10. 7. 2024 Magna’s updated report on the development of advertising investments brings more optimistic news for the media, writes Pavel Koreň. During the first half of the year, Magna updated its outlook for the ad market with the Ad Forecast Report. It tracked the net revenues of media owners combined with data from organisations trading with them… Continue reading ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR

RECORD INTEREST OF BRANDS IN THE CZECH REPUBLIC, 20 BRANDS ENTERED THE MARKET IN THE FIRST HALF OF THE YEAR

9. 7. 2024 A record 20 brands entered the domestic retail market in the first six months of this year, most often cosmetics and gastronomic concepts. The most significant entries into the Czech market in the first half of the year were Balmain Hair Couture, Parfums Christian Dior and Le Labo, which belong to the luxury segment. In… Continue reading RECORD INTEREST OF BRANDS IN THE CZECH REPUBLIC, 20 BRANDS ENTERED THE MARKET IN THE FIRST HALF OF THE YEAR

CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

8. 7. 2024 Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year. The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic… Continue reading CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

8. 7. 2024 The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.… Continue reading 90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

8. 7. 2024 The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year’s Karlovy Vary festival heard. The Czech pay video-on-demand (SVOD) market may continue to grow in the next few years, at least until 2030. Lucie Oravčíková, digital director of the Nova Group, said this at a discussion held… Continue reading VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ

5. 7. 2024 The Advertising Council has received ten complaints so far this year. One of the ads has been deemed objectionable. In the first six months of this year, the Advertising Council (RPR), which tries to promote “honest, legal, decent and truthful advertising” on the Czech market, received a total of ten complaints, seven of which were… Continue reading RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ