ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

11. 6. 2025 Chance Liga became the most watched league across all sports on the Oneplay Sport platform and also recorded the most watched domestic match on this platform. On the screens of the Oneplay Sport channel, the domestic top football competition became the most watched league competition across all sports in the 2024/25 season. In addition, it… Continue reading ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

10. 6. 2025 Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan’s personality in advertising. Ivan Trojan did not make it into the ranking for the first time in several years TOP actors in advertising, which is published annually by the ResSolutin Group in cooperation with… Continue reading WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

9. 6. 2025 The Prima Group has entered into a long-term partnership with Sweden’s Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from July. The Prima Group has entered into a long-term strategic partnership with Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from 1 July.… Continue reading PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT

9. 6. 2025 If an amendment is passed in the final reading of the bill on addictive substances, it will mean major restrictions on advertising by lottery and betting companies. During the second reading of a parliamentary bill to amend the Act on the Protection of Health from the Harmful Effects of Addictive Substances, an amendment was tabled… Continue reading THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT

PPF CEO STOESSEL: ONEPLAY IS 50 PERCENT AHEAD OF NETFLIX

8. 6. 2025 The PPF Group believes in a multi-platform future and the digital transformation of ProSieben, following the example of CME. Incoming co-CEO Didier Stoessel spoke about these plans in foreign media. In recent days, incoming co-CEO of the PPF Group, Didier Stoessel, has given interviews to foreign audiovisual media, in which he outlined PPF’s view of… Continue reading PPF CEO STOESSEL: ONEPLAY IS 50 PERCENT AHEAD OF NETFLIX

HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?

6. 6. 2025 Alcohol as a health drink or the key to success for women. Oldřich Vávra from the Department of Marketing at the University of Economics in Prague focuses on how advertising and marketing of alcoholic beverages have evolved. The Czech Republic is still one of the countries with the highest per capita consumption of alcohol in… Continue reading HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?

NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

5. 6. 2025 The largest commercial television stations, Nova and Prima, do not want to leave the terrestrial platform. At the same time, however, they are picking up the pace in digital distribution. This was also prompted by the launch of the Oneplay platform, according to discussions at the Digimedia 2025 conference. The leading Czech television groups Nova… Continue reading NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

4. 6. 2025 Data shows that the percentage of delayed TV viewing in the Czech Republic is higher than the European average. The share of delayed viewing in total TV viewing in the Czech Republic last year was 12.5%, exceeding the average length of delayed viewing in Europe. This was 10%. This was announced by the domestic professional… Continue reading DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

SLEDOVANITV ADDS PRIMA+, CHANGES PRICES AND TV PACKAGES

2. 6. 2025 The SledovaniTV television service offering is expanding to include the prima+ streaming service. At the same time, there will be changes to the television packages and their prices. The SledovaniTV service is adding the prima+ streaming service to most of its packages. Users will now have access to previews, a video library and original content.… Continue reading SLEDOVANITV ADDS PRIMA+, CHANGES PRICES AND TV PACKAGES

BUILDING BRAND TRUST IS LIKE ‘BUILDING THE EIFFEL TOWER WITH MATCHES‘

2. 6. 2025 Building trust takes a long time, it is laborious, and the entire result can collapse in an instant, according to the Communication Summit conference. Trust is becoming increasingly important in today’s world and has a direct impact on a company’s business results. One example is Tesla, which saw its sales fall by 13 per cent… Continue reading BUILDING BRAND TRUST IS LIKE ‘BUILDING THE EIFFEL TOWER WITH MATCHES‘

NOVA TO LAUNCH FARMA ČESKO IN JUNE, KEY SUMMER PROGRAMME TO BE BROADCAST DAILY

2. 6. 2025 The reality show takes place on a farm where contestants, cut off from the outside world, take care of animals, complete tasks and compete against each other for a prize. The reality show Farma Česko will premiere on the Oneplay platform on Monday, 23 June. It will be broadcast four days a week from Monday… Continue reading NOVA TO LAUNCH FARMA ČESKO IN JUNE, KEY SUMMER PROGRAMME TO BE BROADCAST DAILY

TV SERVICES AND VOD MUST BECOME MORE ACCESSIBLE TO PEOPLE WITH DISABILITIES FROM JULY

30. 5. 2025 By the end of next month, specifically by 28 June, pay-TV operators and video-on-demand services must significantly improve access to their content. They must accommodate both hearing and visually impaired users. Act No. 424/2023 Coll., which will come into force on 28 June, transposes the requirements of the European Directive on the accessibility of products… Continue reading TV SERVICES AND VOD MUST BECOME MORE ACCESSIBLE TO PEOPLE WITH DISABILITIES FROM JULY

OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND

30. 5. 2025 The specific impact of introducing out-of-home TV audience measurement is described by Wojciech Kowalczyk in an interview with Atmedia expert talks, based on the Polish experience. The introduction of out-of-home audience measurement has affected overall TV viewership in Poland. In the general target group of viewers aged 4+, viewership increased by 8%, and in the… Continue reading OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND

THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

29. 5. 2025 What will the European Media Freedom Act (EMFA) bring? A discussion at the Journalists’ Forum examined what the new legislation will bring. The European Media Freedom Act (EMFA), which will come into force in August this year, should lead to greater media independence across the European Union. What the new legislation actually brings and what… Continue reading THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS

28. 5. 2025 Marcus Collins, author of For the Culture, introduced himself to the Prague audience. In his book, he argues that real cultural engagement is the most powerful tool for influencing human behaviour. Culture is the strongest external force influencing human behaviour. Brands need to understand this and work with it in their communication and campaigns. “Things… Continue reading THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS

FREE TIME OF HALF OF CZECHS HAS CHANGED, SPORTS AND VIDEOS LEAD THE WAY

27. 5. 2025 More than half of Czechs are satisfied with the amount of free time they have. However, this is least true for the 35-54 age group, who feel they have less time for their hobbies due to work and family commitments, according to data from a ResSolution Group survey. Most Czechs are satisfied with the amount… Continue reading FREE TIME OF HALF OF CZECHS HAS CHANGED, SPORTS AND VIDEOS LEAD THE WAY

CZECHS SPEND MORE ON PAY TV, WITH A MONTHLY AVERAGE OF CZK 424

27. 5. 2025 In 2024, the monthly amount spent on pay TV exceeded CZK 400 for the first time. Thanks to catch-up viewing and the ability to skip adverts, IPTV has already won over half of all TV viewers. The average monthly amount that TV viewers spend on services provided by satellite, cable or IPTV operators rose to… Continue reading CZECHS SPEND MORE ON PAY TV, WITH A MONTHLY AVERAGE OF CZK 424

ONEPLAY SPORT AND NOVA SPORT WILL BROADCAST THE 2025 FIFA CLUB WORLD CUP

23. 5. 2025 The first collaboration between Oneplay Sport and Nova Sport will bring all matches from the 2025 FIFA Club World Cup. It will take place from 15 June to 13 July. The Nova Group has acquired the broadcasting rights for Czech viewers for this year’s FIFA Club World Cup 2025. The Oneplay Sport and Nova Sport… Continue reading ONEPLAY SPORT AND NOVA SPORT WILL BROADCAST THE 2025 FIFA CLUB WORLD CUP