„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

30. 7. 2022 CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel… Continue reading „YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL Více informací



VOYO HAS ADDED THE CHILDREN’S SERIES COCOMELON TO ITS LINE-UP

27. 7. 2022 Voyo presents the children’s series CoComelon in both Czech and English versions. The children’s series Cocomelon has been newly added to the Voyo platform. It is available in the Czech language, but can also be watched in the original English version. The series features fun stories with songs that help children learn about different everyday… Continue reading VOYO HAS ADDED THE CHILDREN’S SERIES COCOMELON TO ITS LINE-UP Více informací



THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR

25. 7. 2022 Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year. Based on Nielsen Admosphere monitoring data, the cumulative number of TV advertising GRPs delivered by TV stations in the first half of this year was slightly higher than… Continue reading THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR Více informací



VOYO WILL HAVE ONE MILLION SUBSCRIBERS WITHIN FIVE YEARS, BELIEVES TV NOVA’S CEO VLČEK

25. 7. 2022 PPF-led TV Nova, the most powerful TV station in the Czech Republic, has vigorously switched to paid services, pumping hundreds of millions into Voyo. According to Nova’s CEO, Jan Vlček, income from advertising will be key in future.   Nova assumes that within several years, Czech households will subscribe to an average of three Netflix-type… Continue reading VOYO WILL HAVE ONE MILLION SUBSCRIBERS WITHIN FIVE YEARS, BELIEVES TV NOVA’S CEO VLČEK Více informací



NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING

25. 7. 2022 Czech viewers have become quite used to the fact that the red button on the remote control brings up additional functions to the broadcast. In the last year, TV Nova has also paid more attention to this area. TV Nova invests in the development of HbbTV. Through connected smart TV technology, it offers bonus content,… Continue reading NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING Více informací



PEOPLE METERS CELEBRATE A QUARTER OF A CENTURY IN THE CZECH REPUBLIC. THEY ARE STILL AN INDISPENSABLE TOOL FOR BROADCASTERS AND MARKETERS.

13. 7. 2022 This year marks 25 years since the launch of the first project of electronic tv audience measurement in the Czech republic. How has the practice in this area changed over more than two decades? And how could the near future look like considering it will undoutedly be affected primarily by the phenomenon of cross-platform measurement? Více informací



NOVA HAS EXPANDED THE SOCIAL TV APP IN HBBTV TO INCLUDE TIKTOK

13. 7. 2022 Nova Group is expanding the capabilities of the red button and coming up with a new feature in the SocialTV app environment. The latter was introduced to users in May in connection with the integration with the social network Instagram. Now the app is being upgraded with another social network – TikTok. Viewers who have… Continue reading NOVA HAS EXPANDED THE SOCIAL TV APP IN HBBTV TO INCLUDE TIKTOK Více informací



HBBTV AWARDS 2022 OPEN FOR ENTRIES

7. 7. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest takes place as part of the 10th HbbTV Symposium and Awards on November… Continue reading HBBTV AWARDS 2022 OPEN FOR ENTRIES Více informací



TOP SHOWS OF THE 1ST HALF OF THE YEAR: DEVADESÁTKY AND OTHER NEW SERIES

7. 7. 2022 TV stations’ original series, miniseries as well as TV movie premieres entertained viewers most in front of their screens in the first half of 2022. The most watched programmes in the first half of this year were mainly new series on Czech Television. The Devadesátky series had the highest viewership ever, with more than 2… Continue reading TOP SHOWS OF THE 1ST HALF OF THE YEAR: DEVADESÁTKY AND OTHER NEW SERIES Více informací



HOW TO MAKE AN ENVIRONMENTALLY FRIENDLY FILM

6. 7. 2022 The workshop on eco-friendly filming was led by Michaela Rýgrová (Association of Producers in Audiovisual, Greenfilming.cz) and Hana de Goeij, Head of Sustainable Filming & Content, TV Nova. The seminar took place within the workshops of the Karlovy Vary Film Festival and Hana de Goeij from TV Nova shared her experience with sustainable film production… Continue reading HOW TO MAKE AN ENVIRONMENTALLY FRIENDLY FILM Více informací



TELEVISION STATIONS ARE PUTTING AN END TO SPRING PROGRAMME, FROM MONDAY THEY ARE INTRODUCING THEIR SUMMER SCHEME

29. 6. 2022 Mainly reruns of their original series, supplemented by movies, comedies and foreign series, will be offered by the biggest domestic TV stations in the summer. Starting Monday, July 4, the largest domestic TV stations will switch completely to summer programme schedules. Some of the shows that were a fixture of the spring schedule were still catching… Continue reading TELEVISION STATIONS ARE PUTTING AN END TO SPRING PROGRAMME, FROM MONDAY THEY ARE INTRODUCING THEIR SUMMER SCHEME Více informací



NIELSEN ADMOSPHERE WINS THE ATO TV AND VIDEO MEASUREMENT TENDER AGAIN

28. 6. 2022 Nielsen Admosphere will continue to be the implementer of cross-platform TV and video content viewership measurement for the next five years. The contract with ATO was signed on Tuesday. The Nielsen Admosphere research agency will continue to measure TV viewership and video content for the Association of Television Organizations (ATO) in 2023-2027. The two companies… Continue reading NIELSEN ADMOSPHERE WINS THE ATO TV AND VIDEO MEASUREMENT TENDER AGAIN Více informací



CONSUMERS WANT HUMOUR FROM BRANDS, BRANDS OFTEN FEAR IT

27. 6. 2022 Up to 72% of consumers would choose a brand with a sense of humour over its competitors. However, most advertisers are afraid of being funny. People appreciate a sense of humour, even in brand marketing communications. Funny brands are preferred by 91% of consumers and 72% prefer them over their dry competitors. However, even so,… Continue reading CONSUMERS WANT HUMOUR FROM BRANDS, BRANDS OFTEN FEAR IT Více informací



ESTIMATE: 60% OF CUSTOMERS PAY FOR STREAMING, TREND HITS CINEMAS

24. 6. 2022 According to Axocom data, 60 percent of the 1.3 million total viewers are paying for streaming video content. Streaming platforms in the Czech Republic have 1.3 million viewers. However, the number of users paying for content on a regular basis is significantly lower, at roughly 60%, or 800,000 people. The rest take advantage of various… Continue reading ESTIMATE: 60% OF CUSTOMERS PAY FOR STREAMING, TREND HITS CINEMAS Více informací



VOYO IS DOING FUNDAMENTALLY BETTER THAN WE PLANNED. ORDINACE IS STILL THE DRIVING FORCE, SAYS DANIEL GRUNT OF CME

23. 6. 2022 Daniel Grunt returned to CME a year ago as head of digital activities. His task was to secure one million subscribers for Voyo within five years. How’s it going? There was no escaping that campaign. In the spring, Nova TV paid for billboards in the Czech Republic and Slovakia to promote its Voyo paid internet… Continue reading VOYO IS DOING FUNDAMENTALLY BETTER THAN WE PLANNED. ORDINACE IS STILL THE DRIVING FORCE, SAYS DANIEL GRUNT OF CME Více informací



MEDIA INVESTMENTS WERE HIGHER IN MAY, BUT GROWTH SLOWED DOWN

20. 6. 2022 Year-on-year growth in advertising investment in media continued in May, but was lower than in the previous month. The monitored volume of advertising investment in media reached a 7% year-on-year increase in May this year. This also marks the fifth month this year that the advertising market has improved, according to Ad Intel data from… Continue reading MEDIA INVESTMENTS WERE HIGHER IN MAY, BUT GROWTH SLOWED DOWN Více informací



WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day. Více informací



A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH

13. 6. 2022 Up to 75% of the Czech online population prefers to watch series in Czech on the internet, while only 16% prefer to watch them with Czech subtitles, according to new data from Nielsen Admosphere’s Video on the Internet study. Three quarters of internet users still prefer to watch series in Czech or Slovak (including dubbed… Continue reading A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH Více informací