SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS

28. 8. 2024 The after-school back-to-school season is upon us, and with it, sponsors are launching back-to-school campaigns. The new school year is approaching and with it, back-to-school campaigns targeting children and their parents are ramping up. They are responsible for purchasing school equipment, which entails a whole range of expenses. Last year, according to a survey conducted… Continue reading SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

26. 8. 2024 In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return. In the week of 26 August, the biggest domestic TV stations… Continue reading TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year. Revenues at Media Club, which trades advertising in various media segments, increased by almost six per cent year-on-year to CZK 5.7bn last year. Net profit also rose to CZK 677mn. This is according to information… Continue reading MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

19. 8. 2024 Nova TV has unveiled the names of the first nine contestants in the new gastronomic reality show Hell’s Kitchen. The first episode of the new reality show Hell’s Kitchen will be presented by TV Nova on Wednesday 28 August at 20:20. The show will thus occupy Wednesday’s prime time. Professional chefs from all over the… Continue reading HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES

19. 8. 2024 The regional elections are only a few weeks away. If you’re still not sure who to vote for, TV Nova’s election debates and election-focused programmes and news can help. A series of 13 debates called V 24: Váš kraj, váš hejtman starts on 21 August on TN Live. Invited are the leaders of parties, movements and… Continue reading PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES

MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC

14. 8. 2024 The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia. According to the latest research results, 47 percent… Continue reading MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC

REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR

13. 8. 2024 The Prima Group’s revenues increased again last year and exceeded the total of four billion crowns. The Prima Group’ s revenues exceeded the four billion crowns mark for the first time. In 2023, they reached a total of CZK 4.16 billion and increased by almost five percent year-on-year. Last year, net profit amounted to CZK… Continue reading REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR

CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS

13. 8. 2024 Athletics, tennis and fencing were among the most watched sports at the Summer Olympics in Paris. This was reported by the chief commentator of CT Sport Robert Záruba. This year’s broadcasts of the Olympics together reached 4.6 million viewers who watched them for at least three minutes. “On top of that, we recorded 10.2 million… Continue reading CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS

SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!

12. 8. 2024 Around 60% of Czechs go on domestic holidays every year, 45% go abroad. Although holidays are no longer exclusively associated with summer, summer is still the main season. Some people like to arrange everything themselves, others rely entirely on travel agencies, and some make a choice depending on circumstances. The current summer mood led us… Continue reading SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!

ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES

10. 8. 2024 Axocom research shows that up to 46% of the Czech population hides quilty pleasures. There are series and shows that Czechs tell their friends and acquaintances about. But then there are also some that they are ashamed of and watch in secret, so that their closest friends don’t know. Most often these are adult films,… Continue reading ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES

DANIEL GRUNT, DIRECTOR GENERAL OF TV NOVA, ON THE NEW LOGO: WE ARE RETURNING TO OUR ROOTS

8. 8. 2024 TV Nova CEO Daniel Grunt spoke in an exclusive interview about the new logo. The report is available here. Read also more about TV Nova’s news in the autumn season. Source: tv.nova.cz

VOYO CONTINUES TO STRENGTHEN, CONSIDERS DEPLOYMENT OF SPORTS PACKAGE

8. 8. 2024 Media group Nova expects its online video library Voyo to reach one million subscribers in the Czech Republic and Slovakia in the first half of next year. Media group Nova expects to reach the milestone of one million subscribers in the Czech Republic and Slovakia with its Voyo online video library by the end of… Continue reading VOYO CONTINUES TO STRENGTHEN, CONSIDERS DEPLOYMENT OF SPORTS PACKAGE

NOVA FOR AUTUMN: ZÁHADNÉ PŘÍPADY, HELL’S KITCHEN, BACHELOR AND TANEČNÍ

8. 8. 2024 Nova Television will air several new series and reality shows this autumn. The programme was presented at a press conference on Thursday. Television Nova will send several new shows to the autumn broadcast. These include the series Záhadné případy and Taneční,  the gastronomic reality show Hell’s Kitchen, the dating reality Bachelor Česko, the comedy show… Continue reading NOVA FOR AUTUMN: ZÁHADNÉ PŘÍPADY, HELL’S KITCHEN, BACHELOR AND TANEČNÍ

NOVA MODIFIES LOGO, RETURNS TO ORIGINAL GRAPHIC

8. 8. 2024 Nova TV is returning to its original graphics with a redesign of its logo. The new graphics will be deployed from Friday 9 August. Nova TV is modifying its logo and deploying new identities. “The focus is still on our TV viewers. We are deploying new TV idents and graphics from tomorrow. With the current… Continue reading NOVA MODIFIES LOGO, RETURNS TO ORIGINAL GRAPHIC

JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING

7. 8. 2024 The world of advertising in general is boring, but the ten percent that get it right are amazing. That’s why when I create, I look around, says legendary advertising creator John Hegarty. Few people have as much experience in marketing as he does. He has been on the global advertising scene for more than 60… Continue reading JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING

DOES THE FUTURE BELONG TO SHORT VIDEOS?

5. 8. 2024 According to Hubspot research, 62 percent of consumers have viewed video content to gain information about a brand or product. But what’s the difference between short and long videos, and what are their benefits? We wrote about this in the last issue of MAM – a double issue 32-33/2024. The length of a video plays… Continue reading DOES THE FUTURE BELONG TO SHORT VIDEOS?

HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS

2. 8. 2024 Before the start of the Summer Olympics, the majority of the domestic online population declared their interest in watching the Games. This is a comparable proportion to previous Olympic Games. More than half of the respondents (54%) planned to watch the performances of the world’s athletes before the start of the Summer Games in Paris.… Continue reading HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS

PRIMA+ HAS 1.2 MILLION REGISTERED USERS

1. 8. 2024 Video platform prima+ has 1.2 million registered users and 161 thousand paying users. Prima Group announced that its video platform prima+ has surpassed the one million registered users mark. Specifically, the number of users is said to be 1.2 million and 161 thousand users subscribe to the service. CEO Marek Singer said this at a… Continue reading PRIMA+ HAS 1.2 MILLION REGISTERED USERS