LET’S KEEP OUR FINGERS CROSSED, IT’S A STRANGE TIME, SAYS PRIMA GROUP’S CCO, VLADIMÍR POŘÍZEK

30. 11. 2023 | 4 min read Despite the global crises and mixed expectations, the advertising market grew moderately in 2023 in all media types, says Vladimir Pořízek, Prima group’s CCO. He also talks about how the warm autumn weather has affected the number of viewers in front of their screens or why tv stations have to increase the price of advertising.

WINNERS OF HBBTV AWARDS 2023 ANNOUNCED

29. 11. 2023 | 2 min read The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2023, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2023: Best use of HbbTV for advertising-based solutions Media For Europe (MFE - Mediaset España): Server-Side Targeted Advertising for Linear TV (Spain) Jury quote: “A brilliant use case of the combination of the power of live broadcasting to massive audiences with the efficiency of digital targeted advertising.”

ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

29. 11. 2023 | 3 min read At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple SVOD services at the same time, averaging two services per user. However, it is important to note that not everyone actually subscribes to all streaming services used.

NOVY TEAM BEAT PRIMA IN THE FIRST EVER KNOWLEDGE SHOW WELOVETV, DESIGNED FOR PEOPLE FROM THE INDUSTRY

22. 11. 2023 | 1 min read In the first-ever match between TV Nova and TV Prima teams, consisting of management, celebrities and media agency representatives (see photo), the team of the largest commercial TV station, led by the director of TV Nova, Daniel Grunt (far left, centre, Prima boss Marek Singer), won.

INCREASED TV FEES? I WOULD BUILD A NEW ČT1 WITH THAT MONEY, SAYS MAREK SINGER, PRIMA’S CEO

21. 11. 2023 It is an incredible sum of between CZK 1.5 and 2 billion a year, says the CEO of Prima Group, Marek Singer, about the new revenues for Česká televize (Czech Television) in the form of increased licence fees. And do shows like Stardance fulfil the public service role? We present an excerpt from an interview for the CNN Prima news magazine, which has been on newsstands since 13 November.scree

RECORD OTT VIEWING IN CZECH REPUBLIC

8. 11. 2023 | 1 min read The Czech national transmission company CRA saw record-breaking data transfer for watching OTT services at the end of last month. In a statement, it says that on October 30, at around 20:40, the figure reached 1,216 Gbps. In comparison, the record for its network in 2016 was 30 Gbps.

PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS

7. 11. 2023 | 2 min read The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October.

BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES

2. 11. 2023 | 22 min read Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video.

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

1. 11. 2023 | 1 min read The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen's continuous research shows, one quarter of Czech TV households are familiar with the red button.

CZECH VOD PRIMA+ EXPANDS STREAMING OFFER

24. 10. 2023 | 1 min read The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+.

INTENSIVE USERS OF SOCIAL NETWORKS ARE MUCH LESS BOTHERED BY ADVERTISING, THEY EVEN FIND IT ENTERTAINING

23. 10. 2023 | 1 min read Kantar has found that frequent social media users are much more positive about online advertising than the general population.

INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA

20. 10. 2023 | 1 min read The amendment to the media law is a hot topic not only in radio but also in private television. How hard is it to make TV series today under the pressure of Netflix production? And how does the TV viewer actually behave today?

CZECH PRIMA JOINS ONLINE AD EXCHANGE

20. 10. 2023 | 2 min read The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media.

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

18. 10. 2023 | 2 min read In just three weeks Forum Media - the largest conference in the Czech Republic focused on media, marketing and communication - will take place. Check out the full programme, it's worth it!

PRIVATE MEDIA AT ONE TABLE: THE MAJOR AMENDMENT WILL DAMAGE THE WHOLE MARKET

17. 10. 2023 | 10 min read Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.

STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS

16. 10. 2023 | 1 min read TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix.

MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE

11. 10. 2023 | 3 min read The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.

CZECHS LIKE CRIME SERIES AND GOOD STORIES, SAYS NOVA’S PROGRAMMING DIRECTOR

9. 10. 2023 | 7 min read The best time managers are mothers, laughs Silvia Majeská, mother of triplets and Programming Director of Nova and Markíza TV groups. What do the Czech viewers look like and what are they interested in? And what will Voyo focus on?