VLADIMÍR MUŽÍK HEADS TO CME TO LEAD DIGITAL TRANSFORMATION

28. 2. 2024 | 2 min read Vladimír Mužík will become the head of digital transformation in the area of news formats at media group CME, which operates in six markets including the Czech Republic and Slovakia.

JAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH

28. 2. 2024 | 2 min read After 13 years, Jan Vlček will leave the CME Group and the Nova TV Group. He will leave the management of CME at the end of March.

TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC

28. 2. 2024 | 2 min read Millennials have emerged as the most avid users of paid VOD services in the Czech Republic, according to the latest Atmedia Index.

NOVA WILL EXCEPTIONALLY INCLUDE THE ORIGINAL TITLE VOYO, IVETA GOES ON AIR

27. 2. 2024 | 3 min read The first title from Voyo Original production to appear on TV Nova's linear broadcast will be the miniseries Iveta. According to a statement from TV Nova, this is an exceptional move.

CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND

27. 2. 2024 | 4 min read Celebrity ads grab people's attention more than any other ads. Actors have long been the most popular, according to research by Ressolution Group and Nielsen.

CME’S VOYO PASSES 1 MILLION PAYING SUBSCRIBERS

26. 2. 2024 | 1 min read Voyo has surpassed 1 million paying subscribers in the Czech Republic, Slovakia, and Slovenia, making it the leading local SVOD provider in most of CME Group’s markets.

VOYO IN SLOVAKIA WILL TEMPORARILY INCLUDE NOVA SPORT 5 AND 6

23. 2. 2024 | 1 min read Voyo users in Slovakia can watch the new Nova Sport 5 and 6 stations as part of a temporary offer.

PRIMA PLANS BIGGER EXPANSION IN SLOVAKIA, PLANS SEVERAL CHANNELS

23. 2. 2024 | 3 min read Television group Prima wants to make more financial profit from its programmes broadcast in Slovakia. It plans to launch several of its thematic stations there.

RESTRICTIONS ON SPONSORSHIP, SPORTS, ENTERTAINMENT AND ONLINE: WHAT IS BEING PLAYED FOR?

22. 2. 2024 | 5 min read In March, the discussions of the working groups looking at the future organisation of the media market and the financing of public service media should reach their final stage.

29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS?

22. 2. 2024 | 4 min read The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation and the rising cost of living, only 10 percent of users have cancelled their subscriptions in the past year. Netflix, Voyo, Disney+, Spotify or HBO Max are the most common users.

ADAM ŠPÍNA: 2024 WILL BE THE BEST YEAR TO CHANGE THE BRAND SETTING

22. 2. 2024 | 4 min read How to build brands this year? Start with a customer needs analysis followed by a positioning assessment.

STUDENTS GET THEIR NEWS MOST OFTEN FROM THE NET, BUT THEY TRUST READING THE MOST

21. 2. 2024 | 4 min read The level of information among high school students is declining, with social networks remaining the main source for receiving information. However, fewer students use them as a source of information than four years ago. They have the highest trust in information from public service television, but a full 37% of students place their trust in news on commercial television, such as Nova and Prima.

NOVA COLLABORATES WITH LAFLUENCE ON INFLUENCER MARKETING

21. 2. 2024 | 2 min read The influencer marketing team, which was created within the commercial department of TV Nova, cooperates with Lafluence agency on campaigns for TV clients mainly in the social media environment.

NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

20. 2. 2024 | 3 min read How to engage viewers who don't watch traditional TV? Advertising directly in the Smart TV operating system can be the solution.

NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL

19. 2. 2024 | 5 min read The Nova group's strategy is to operate paid sports channels, there is no economic sense in having a free-to-air sports channel, says CME’s CEO, Didier Stoessel.

MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

19. 2. 2024 | 5 min read Despite unfavourable developments in the czech economy and czech macroeconomic data, major tv players report favourable development of their business, both in 2023 and according to the first forecasts for this year. “generally speaking, last year was a good year for the whole tv market. The interest in tv advertising continued, which is a key source of revenue for us. We have seen moderate growth,” said long-time prima group ceo marek singer in a new episode of the podcast called první liga (first league). WHAT YOU WILL HEAR IN THIS FIRST LEAGUE’S EPISODE

NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

18. 2. 2024 | 3 min read The six-part spy thriller Extractors, produced by Nova TV for its Voyo streaming service, will go into international distribution. It will be shown at the Berlinale, as well as in London and other countries.

A QUARTER OF THE POPULATION “ADMITS” TO ADVERTISING INFLUENCED PURCHASES

16. 2. 2024 | 3 min read On the one hand, advertising is perceived as an obvious part of modern life (64%), its importance for the existence of independent media (63%) and its importance for the country's economy (62%) is acknowledged, but on the other hand, its influence as a manipulator (82%) promoting unnecessary consumption (70%) is negatively assessed. The ambivalent attitudes reflect the complexity of advertising as a social phenomenon, which entails its positive and negative evaluation recorded throughout the survey.