NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV

18. 4. 2024 | 1 min read TV stations using additional services based on the virtual red button have increased the freely available archive for one week.

THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK

18. 4. 2024 | 2 min read Vojtěch Vavrek is the new head of the social media business of the Óčko Group.

CZECHS HARDLY KNOW ESG, BUT EXPECT RESPONSIBLE BEHAVIOUR FROM COMPANIES

17. 4. 2024 | 4 min read Only 4% of Czechs know what the acronym ESG stands for. But two thirds consider themselves sustainable or ethical consumers.

CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP

11. 4. 2024 | 3 min read The representation of local content in the broadcasting of Czech TV stations is growing. Local series make up half of the total viewership of all series and sitcoms.

ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL

10. 4. 2024 | 2 min read Visually impaired viewers can hear audio descriptions of programmes on the Prima Cool channel, which is created thanks to voice synthesis. The auxiliary audio track can have children's, female and male voices.

GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”

10. 4. 2024 | 8 min read The European Green Claims Directive aims to prevent misleading claims about "green" products. Markéta Pavlíková summarises what it will mean for the communication of companies and their products.

CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP

10. 4. 2024 | 3 min read CNN Prima News is launching a series on its website about hockey players in trouble. It is also launching coverage of the European Parliament elections on Wednesday 10 April, kicking off with a leaders' debate for the EP elections.

PRIMA EXPANDS HOBBY SHOWS

10. 4. 2024 | 2 min read Prima is expanding its Sunday afternoon hobby programmes with the launch of Zahradník po ruce

OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM

9. 4. 2024 | 3 min read The second edition of the OmniConnect conference will focus on attention and how the attention approach is influencing creativity, communication and media planning.

OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS

9. 4. 2024 | 3 min read Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts.

NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ

8. 4. 2024 | 4 min read Fourteen videos aimed at explaining the principles of information reception and monetization in the online environment are presented by TV Nova in the educational project Cyber Taboo. The idea and production was prepared by Libuše Šmuclerová. The creation of the videos was supported by the PPF Foundation.

CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME

8. 4. 2024 | 2 min read Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three.

YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z

8. 4. 2024 | 2 min read Generation Z has one foot in the working age. They make up 40 percent of the consumer population and brands should not underestimate them in their communications. The MAM editorial team explored the attitudes of young people towards advertising in the latest issue of MAM 15/2024.

ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

5. 4. 2024 | 5 min read Nova TV's Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station's CEO Daniel Grunt at Thursday's press conference, Voyo had 820,000 subscribers in these markets as of yesterday.

KUBA S NOVOU PODCAST ABOUT TN.LIVE

4. 4. 2024 | 1 min read TN Live was launched in May 2021. Since then, the line-up has evolved and currently focuses mainly on current news topics and offers several regular programmes.

15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY

4. 4. 2024 | 4 min read This April, two thematic channels of the Prima Group celebrated their birthdays. With the claim "15... Finally we can", Prima Cool reached its 15th birthday, while Prima Krimi completed 6 years since its launch on Easter Monday. This spring, both channels have prepared a number of new programmes and premiere films for viewers.

PRIMA GROUP APPOINTS NEW MANAGING DIRECTORS IMPRESSION MEDIA AND WELOVE MEDIA

4. 4. 2024 | 3 min read Prima Group has introduced new managing directors at Impression Media and WeLove Media. The current representatives Roman Stolejda and David Bauckmann are leaving the management. Hung Nguyen, Deputy Online Director and Director of Online Technology at Prima Group, becomes the new Managing Director of Impression Media.

TV NOVA WILL OFFER ADVERTISING SPACE IN INTERNATIONALLY CERTIFIED PROGRAMMES TO BUSINESS PARTNERS

3. 4. 2024 | 2 min read Starting this May, TV Nova will begin offering its business partners advertising space in shows that have received international BAFTA albert certification. This is awarded by a UK platform focusing on sustainability in film and television and symbolises a commitment to environmental sustainability.