NOVA COLLABORATES WITH LAFLUENCE ON INFLUENCER MARKETING

21. 2. 2024 | 2 min read The influencer marketing team, which was created within the commercial department of TV Nova, cooperates with Lafluence agency on campaigns for TV clients mainly in the social media environment.

NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

20. 2. 2024 | 3 min read How to engage viewers who don't watch traditional TV? Advertising directly in the Smart TV operating system can be the solution.

NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL

19. 2. 2024 | 5 min read The Nova group's strategy is to operate paid sports channels, there is no economic sense in having a free-to-air sports channel, says CME’s CEO, Didier Stoessel.

MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

19. 2. 2024 | 5 min read Despite unfavourable developments in the czech economy and czech macroeconomic data, major tv players report favourable development of their business, both in 2023 and according to the first forecasts for this year. “generally speaking, last year was a good year for the whole tv market. The interest in tv advertising continued, which is a key source of revenue for us. We have seen moderate growth,” said long-time prima group ceo marek singer in a new episode of the podcast called první liga (first league). WHAT YOU WILL HEAR IN THIS FIRST LEAGUE’S EPISODE

NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

18. 2. 2024 | 3 min read The six-part spy thriller Extractors, produced by Nova TV for its Voyo streaming service, will go into international distribution. It will be shown at the Berlinale, as well as in London and other countries.

A QUARTER OF THE POPULATION “ADMITS” TO ADVERTISING INFLUENCED PURCHASES

16. 2. 2024 | 3 min read On the one hand, advertising is perceived as an obvious part of modern life (64%), its importance for the existence of independent media (63%) and its importance for the country's economy (62%) is acknowledged, but on the other hand, its influence as a manipulator (82%) promoting unnecessary consumption (70%) is negatively assessed. The ambivalent attitudes reflect the complexity of advertising as a social phenomenon, which entails its positive and negative evaluation recorded throughout the survey.

CNN PRIMA NEWS ADJUSTS NEWS STUDIO GRAPHICS

16. 2. 2024 | 3 min read CNN Prima News will unveil new graphics and jingles for its continuous newscasts, Main News, Sport and Weather from Sunday.

WHO WILL OFFER NOVA SPORT 5 AND 6? THE OPERATORS WILL DIG DEEP INTO T

15. 2. 2024 | 4 min read The media group Nova has so far agreed on the distribution of new premium stations only with the operator O2 Czech Republic. It is negotiating with other market players.

CZECH VIEWERS DEMAND LOCAL CONTENT, ARE PRICE SENSITIVE

15. 2. 2024 | 5 min read The biggest drivers for subscribing to and choosing a VOD service are viewing flexibility and content offering. The Czech viewer is sensitive to the price model and responds to special offers and promotions, the Know.vod study shows.

ŠÁRKA ŠVECOVÁ IS THE NEW MANAGING DIRECTOR OF TV NOVA

14. 2. 2024 | 1 min read Financial director Šárka Švecová is the new managing director of the TV Nova television group, replacing Klára Brachtlova.

VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

14. 2. 2024 | 3 min read Valentine's Day is a popular all around the world. In the program of commercial television many of romantic shows and love films will not be missing. Nova Television celebrates St. Valentine's Day in the series Ulice and on the thematic stations Nova Lady and Nova Cinema St. Valentine's Day is being celebrated in the series ULICE, which runs on TV Nova. While some couples will literally be glowing with love, others will unfortunately not be so lucky. For some, there will even be tears, and not just because of unhappy love. So what will Valentine's Day be like on the Street this year? Not many couples will miss declaring their love on Valentine's Day. It will be no different this year in the TV Nova series Ulice. You can never have enough nice and positive things, especially nowadays.

USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

13. 2. 2024 | 2 min read According to Axocom, the number of users of streaming services in the Czech Republic increased by about 100,000 last year.

DATING REALITY SHOW IS ALSO PLANNING A PRIMA

12. 2. 2024 | 2 min read Prima Television is planning to broadcast a dating reality show, but it does not currently offer any programmes in this genre.

TV WEATHER IMPROVED BY TECHNOLOGICAL INNOVATION AND EXPERIENCE

12. 2. 2024 | 5 min read TV weather forecasting is far from just reporting expected temperatures. Meteorologist Dagmar Honsová describes what the preparation of the show entails.

SURVIVOR GOES ON AIR ON TV NOVA FROM TUESDAY 5 MARCH

12. 2. 2024 | 1 min read Reality show Survivor is heading to the linear broadcast of the main channel TV Nova from March.

THE CULTURAL SECTOR’S RESPONSE TO THE ADOPTION BY THE EU COUNCIL OF THE ARTIFICIAL INTELLIGENCE ACT

9. 2. 2024 | 3 min read The cultural associations representing a wide range of content creators including the news media, television industry, film producers and music publishers (SPIR, Czech Publishers Union, AKTV, AOV, ČNS IFPI, APA) welcome the Czech Republic’s decision to support the Artificial Intelligence Act agreed in the difficult trialogue in December. Although its wording is not ideal from our point of view, it improves to some degree the position of authors and their ability to control how their works are used by generative AI.

MY PATH TO TV? A BOLD E-MAIL TO THE CEO, RECALLS THE HEAD OF NOVA’S PROGRAMMING, SILVIA MAJESKÁ

6. 2. 2024 | 26 min read When Nova TV started broadcasting, its current Programming Director, Silvia Majeská, was just nine years old. Slovakia had to wait two more years to launch commercial television and that’s why Silvia remembers better the start of Markíza.

DANIEL GRUNT: THE DEMAND FOR ADVERTISING ON NOVA DID NOT DECREASE AFTER THE PRICE INCREASE, QUITE THE OPPOSITE

6. 2. 2024 | 2 min read Advertising in linear broadcasting will continue to account for more than half of the Nova Group's revenue in 2030, says TV Nova CEO Daniel Grunt in an interview published in the current issue of MAM 06/2024.