THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH

7. 5. 2024 | 2 min read The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share.

WE HAD TO CONVINCE THE CREATORS THAT WE WERE SERIOUS. WHAT’S NEXT FOR VOYO

6. 5. 2024 | 7 min read Nova TV wants to boost subscriber interest in the Voyo app. Over 500 hours of content is in production. Online series are also winning professional awards.

AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR

6. 5. 2024 | 6 min read The Association of Communication Agencies (AKA) and the Association of Media Agencies (ASMEA), in cooperation with ResSolution Group, publish an estimate of the development of net marketing investments on the Czech market.

CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS

3. 5. 2024 | 3 min read CNN Prima News' share has been steadily increasing, hovering around 2% over the past year.

MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

3. 5. 2024 | 2 min read Media Club's video advertising space is expanding to include Canal+'s video library as of May.

NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT

1. 5. 2024 | 5 min read Óčko TV has acquired the licence for the Czech version of the popular naked dating site Naked Attraction. Lucy Heaven, a consultant of the licensor, All3Media, came to the Czech Republic. She revealed where the show stirs up the most controversy and how couples who meet without clothes end up.

RICHARD BURNLEY, EBU’S DIRECTOR OF LEGAL AND REGULATORY AFFAIRS, WILL BE A GUEST AT THE DIGIMEDIA CONFERENCE

30. 4. 2024 | 2 min read The European Broadcasting Union (EBU), which brings together public service television and radio broadcasters, will give its views on the funding of these media and the use of artificial intelligence in media content creation at the Digimedia 2024 conference, with Richard Burnley, EBU Director of Legal Affairs and Regulation.

THE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERTTHE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERT

30. 4. 2024 | 15 min read Gavin Bridge expects that even smaller markets may be interesting for the expansion of free "streaming TV". After America, it is also gaining ground in the world.

THE UEFA EUROPEAN AND CONFERENCE LEAGUE HEADS TO NOVA SPORT

30. 4. 2024 | 2 min read The sports stations of the Nova Group are acquiring the first-choice matches of the UEFA Europa and Conference Leagues.

MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

29. 4. 2024 | 4 min read Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries such as Extractors, Sex O'Clock or Method Markovic: Hojer. As well as valuable knowledge of what works on Voyo and the consumption habits of subscribers to the new streaming platform. "We already know that real cases and real stories definitely work well for us. That it works very well for us when a project has not three episodes but six. We're still learning what works for us in the spring, in the summer, in the fall, in the winter. Just as television copies some viewer needs and habits, SVOD is very much based on our needs when we pick up a laptop and pick up a series there. One interesting trend is that viewers of The Ordinary like to watch The Ordinary on SVOD at 8pm on Thursdays. That's really nice how people have linear or streaming connected to a lifestyle, a routine," Reitler commented.

TN LIVE CELEBRATES ITS THIRD BIRTHDAY

29. 4. 2024 | 2 min read On May 3rd, the news platform TN Live will celebrate its third birthday. "When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still succeeding. We are also gradually adding regular programmes and features to ensure that our viewers not only get the hottest news, but that we also give them a wider context or the views of a range of experts," says Kamil Houska, director of news at TV Nova. In addition to news events, TN Live also focuses on social issues, economics, health, education, sports and the world of celebrities. TN Live celebrates its third birthday From this May, new things await viewers. They can look forward to watching their favourite discussion show "Directly" from 2 May at 17:30 every weekday. Bára Divišová, Veronika Petruchová and Michaela Indráková will take turns behind the moderator's desk. The lifestyle magazine Talk!, which will be presented from 14 May at 16:00 every weekday, will also have an increased frequency. The main presenter will be Rebecca Diatilová, however, the editorial team of Life in the Stars will also work closely with her. Viewers have a lot to look forward to More information awaits viewers on the World Beyond, which will be boosted from June. "It's understandable, there is a lot going on at the moment, with the European Parliament elections at the beginning of June and the US presidential elections in the autumn, the war in Ukraine and the conflict in Israel continuing. But we also want to bring positive topics and stories, we want to motivate and inspire," explains Martin Synek, editor-in-chief of TN Live. The viewership of individual programmes ranges in the tens of thousands, with a record weekly viewership of 518,468 video views recorded by the platform in March this year. TN Live broadcasts are available on TN.cz, Voyo and under the blue HbbTV button, and selected programmes are also available on podcast apps or social networks. The next major project on TN Live will be the debates on the occasion of the European Parliament elections.

ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

29. 4. 2024 | 2 min read Advertising investment in media increased in the first quarter of this year compared to the same period last year, according to Nielsen monitoring data.

CZECHS DO NOT TRUST ADVERTISEMENTS FOR DIETARY SUPPLEMENTS, ESPECIALLY ON NETWORKS

27. 4. 2024 | 3 min read Czechs do not consider advertisements for dietary supplements to be trustworthy, they buy them mainly on the basis of previous experience.

PUBLIC SERVICE MEDIA SHOULD NOT PROFIT FROM ADVERTISING, SAYS THE ASSOCIATION OF COMMERCIAL TELEVISION

27. 4. 2024 | 16 min read Media manager Klára Brachtlová has been the head of the Association of Commercial Television (AKTV) for a year. The Association was founded by the Nova, Prima, and Óčko TV groups seven years ago. In an interview, Klára Brachtlová reveals how the Association helps TV stations, how broadcasters are coping with the advent of artificial intelligence, and why commercial media opposed the amendment to the law that increases fees for Česká televize (Czech Television, ČT).

OMNICONNECT: ATTENTION IS THE NEW CURRENCY OF COMMUNICATION

26. 4. 2024 | 7 min read In marketing, advertising and PR, attention has become the new currency. How to get attention, keep it and how to work with it was the subject of the OmniConnect 2024 conference.

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT

25. 4. 2024 | 3 min read The Association of Commercial Television is celebrating its seventh anniversary this spring. Its main priorities remain the promotion of TV as an advertising media type, the fight against internet piracy and participation in legislative processes affecting the business of commercial broadcasters. Klára Brachtlová, Chief External Affairs of CME, the owner of TV Nova, remains its president for another year.

ÓČKO UNLOCKS PREMIUM CONTENT FROM ONLINE CREATORS IN NEW SHOW

24. 4. 2024 | 2 min read The new show O Unlocked will appear on TV Óčko from Wednesday evening. It will offer bonus videos that cannot be seen publicly outside the paywall of specific creators.

KAREN NELSON-FIELD: MEDIA PLACEMENT IS CRUCIAL FOR ATTENTION

22. 4. 2024 | 4 min read The type of media platform an ad appears on influences attention to the ad more than the creative, said Karen Nelson-Field at the OmniConnect meeting.