MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

27. 5. 2024 | 11 min read Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR

24. 5. 2024 | 2 min read The production of new content for the linear channels of the CME television group, which includes TV Nova, as well as for the Voyo service, was reflected in a 20 percent increase in production hours last year.

NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET

23. 5. 2024 | 2 min read The launch of a new brand of Joya cereal bar supports the "world's most boring advice" campaign.

GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA

23. 5. 2024 | 6 min read Spontaneity, variety and a lively programme day and night are what young travellers expect from travel. How do Czech travel agencies reach them?

A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE

22. 5. 2024 | 3 min read Almost 25% of viewers to video-on-demand services in the Czech Republic are watching through shared subscriptions rather than paying for them individually. The data is provided by the Atmedia index research.

WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024

21. 5. 2024 | 3 min read The 19th annual conference will take place on Thursday 13 June in the Congress Hall of the Czech Television in Prague, Kavčí Hory.

NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE

21. 5. 2024 | 2 min read As part of its 30th anniversary celebrations, TV Nova will launch a roadshow in early June, visiting twelve locations in the Czech Republic.

THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV

21. 5. 2024 | 2 min read The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference.

VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES

21. 5. 2024 | 2 min read Vodafone is adding the streaming service prima+ to its offer.

DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC

20. 5. 2024 | 11 min read More and more clients are realising that their production has an impact on the environment, even in the field of advertising communication, says Teads' chief executive Daniel Tvrz.

NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS

17. 5. 2024 | 3 min read Nova TV and Prima TV have gone into election mode. Nova starts on Friday afternoon on TN Live with the first debate with candidates for the European Parliament. Prima has already launched a series of profile interviews with leaders of political parties, movements and coalitions in the 360° programme.

ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA

16. 5. 2024 | 5 min read The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna.

EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE

15. 5. 2024 | 11 min read The news portal TN Live will become TV Nova's main channel for broadcasting ahead of the European Parliament elections. At the same time, the portal itself will shift in content and come up with new programming.

PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY

15. 5. 2024 | 3 min read The first thematic channel of the Prima Group localized for the Slovak market is the Prima Cool station. It will start broadcasting on 27 May.

AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD

15. 5. 2024 | 2 min read The commercial TV broadcasters associated with the Association of Commercial Television (AKTV) have managed to reach another agreement aimed at greater protection of their content in the online environment.

COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT

13. 5. 2024 | 15 min read Sponsorship of only longer programmes, limited number and length of sponsorship messages, limitations on product placement and advertising on ČT sport, and zero advertising online are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Česká televize (Czech Television, ČT).

THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!

10. 5. 2024 | 1 min read The IIHF Ice Hockey World Championship is approaching and ÓČKO has prepared a special activity for the occasion. The World Championship will be accompanied by HOCKEY PLAYLISTS on Óčko!

PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN

8. 5. 2024 | 1 min read PPL is deploying its first TV campaign for the upcoming World Cup.