ADC CZECH CREATIVE AWARDS PUBLISHES SHORTLISTS

22. 4. 2024 | 2 min read The ADC Czech Creative Awards has announced its finalists. There are 120 works on the shortlist.

CZECH REPUBLIC WILL LIVE FOR HOCKEY, PARTNERS LAUNCH CAMPAIGNS

19. 4. 2024 | 9 min read The partners of the Ice Hockey World Championship and the national ice hockey teams are starting their campaigns.

VOYO IS GROWING FASTER THAN EXPECTED, REPORTING AN OPERATING PROFIT, SAYS NOVA CEO DANIEL GRUNT

19. 4. 2024 | 22 min read Daniel Grunt, who has been CEO of the Nova Group since January last year, has been given a difficult management assignment by the parent PPF Group. He is to transform the most-watched domestic broadcaster so that it can capitalise on the growing interest in online video while not cannibalising traditional broadcasting. Grunt’s task is to develop the Voyo paid streaming service while not competing with the traditional business that brings Nova billions of crowns from TV advertising.

THE NEXT DEVELOPMENT OF PAY-TV IN THE CZECH REPUBLIC: WAHT CAN COME?

18. 4. 2024 | 6 min read Pay-TV operators are not in an easy situation. There are still a relatively large number of them on our market and the position of free-to-air broadcasting has been very strong for a long time. Although it seems that pay-TV offers have nowhere to go, there are several possible innovations to be launched.

NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV

18. 4. 2024 | 1 min read TV stations using additional services based on the virtual red button have increased the freely available archive for one week.

THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK

18. 4. 2024 | 2 min read Vojtěch Vavrek is the new head of the social media business of the Óčko Group.

CZECHS HARDLY KNOW ESG, BUT EXPECT RESPONSIBLE BEHAVIOUR FROM COMPANIES

17. 4. 2024 | 4 min read Only 4% of Czechs know what the acronym ESG stands for. But two thirds consider themselves sustainable or ethical consumers.

CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP

11. 4. 2024 | 3 min read The representation of local content in the broadcasting of Czech TV stations is growing. Local series make up half of the total viewership of all series and sitcoms.

ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL

10. 4. 2024 | 2 min read Visually impaired viewers can hear audio descriptions of programmes on the Prima Cool channel, which is created thanks to voice synthesis. The auxiliary audio track can have children's, female and male voices.

GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”

10. 4. 2024 | 8 min read The European Green Claims Directive aims to prevent misleading claims about "green" products. Markéta Pavlíková summarises what it will mean for the communication of companies and their products.

CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP

10. 4. 2024 | 3 min read CNN Prima News is launching a series on its website about hockey players in trouble. It is also launching coverage of the European Parliament elections on Wednesday 10 April, kicking off with a leaders' debate for the EP elections.

PRIMA EXPANDS HOBBY SHOWS

10. 4. 2024 | 2 min read Prima is expanding its Sunday afternoon hobby programmes with the launch of Zahradník po ruce

OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM

9. 4. 2024 | 3 min read The second edition of the OmniConnect conference will focus on attention and how the attention approach is influencing creativity, communication and media planning.

OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS

9. 4. 2024 | 3 min read Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts.

NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ

8. 4. 2024 | 4 min read Fourteen videos aimed at explaining the principles of information reception and monetization in the online environment are presented by TV Nova in the educational project Cyber Taboo. The idea and production was prepared by Libuše Šmuclerová. The creation of the videos was supported by the PPF Foundation.

CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME

8. 4. 2024 | 2 min read Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three.

YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z

8. 4. 2024 | 2 min read Generation Z has one foot in the working age. They make up 40 percent of the consumer population and brands should not underestimate them in their communications. The MAM editorial team explored the attitudes of young people towards advertising in the latest issue of MAM 15/2024.

ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

5. 4. 2024 | 5 min read Nova TV's Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station's CEO Daniel Grunt at Thursday's press conference, Voyo had 820,000 subscribers in these markets as of yesterday.