PRIMA HAS OPENED CASTING FOR THE NEW SERIES OF CZECHOSLOVAKIA’S GOT TALENT

19. 3. 2024 | 1 min read Casting will take place in several Czech cities on the first weekend in April.

E-SHOPS APPRECIATE THE EFFECTIVENESS OF TV AND RADIO CAMPAIGNS

18. 3. 2024 | 5 min read Campaigns in traditional media bring e-shops an increase in brand awareness, as well as a contribution to overall turnover. This came out of the discussion at the Eshopista meeting.

CZECHS LOVE GASTRO SHOWS, THE MAJORITY OF THEM FIND INSPIRATION FOR COOKING

15. 3. 2024 | 2 min read Czechs love cooking and love to be inspired by TV shows. According to them, 67 percent of respondents try cooking at home at least once in a while. One in five cooks this way regularly. This is according to the Axocom survey on the influence of culinary shows on viewers.

CZECH BEDDING MANUFACTURER LEJAAN ENTERS THE TV CAMPAIGN

15. 3. 2024 | 3 min read The Czech bedding manufacturer Lejaan launches a TV campaign and looks for a way to reach forty-somethings.

PRIMA WILL LAUNCH SLOVAK VERSIONS OF PRIMA COOL AND PRIMA LOVE LATER THIS YEAR

14. 3. 2024 | 3 min read The Prima TV group has obtained licences for the Slovak versions of the Prima Cool and Prima Love channels from the Radio and Television Broadcasting Council (RRTV). It has confirmed that it will launch them in Slovakia during 2024.

TV NOVA SERIES ZLATÁ LABUŤ FLIES ABROAD

12. 3. 2024 | 2 min read The narrative romantic series set against the backdrop of the events of 1939 has entered the portfolio of the major international distributor ONZA Distribution. The Golden Swan convinced especially by the quality of processing and the audience reach that the series has gained on the domestic market. The series will be presented at major international markets and festivals such as MIPTV and Series Mania. "Golden Swan is an exceptional project, it is the very first period series of TV Nova in its history. The interest of a foreign distributor confirms that Czech series are competitive and have the potential to reach audiences outside our territory. We are thrilled that thanks to the merger with ONZA Distribution, the stories of our heroes will go out into the world, and not only Czech viewers will be able to appreciate the gripping story, brilliant acting performances and breathtaking sets and costumes," says Klára Follová, TV Nova's creative producer.

TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING

11. 3. 2024 | 2 min read As expected - TV Nova and rival Prima's series, which were primarily produced "exclusively" for SVOD platforms, will eventually appear in terrestrial broadcasting. The big stations are thus spreading the costs of production and inflating viewership numbers.

CZECH LION AWARD: BEST SERIES VOLHA, MINISERIES MATHEMATICS OF CRIME

9. 3. 2024 | 2 min read At the Czech Lion Film Awards, the Volha series and the miniseries Matematika zločinu (Mathematics of Crime) were also awarded.

KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV

7. 3. 2024 | 1 min read "Thanks to HbbTV, viewers mainly watch their favourite series", says Iva Dohnálková about the red button technology.

PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES

7. 3. 2024 | 6 min read Prime time, the time when most viewers sit down at their screens and TV stations show the latest or most attractive programmes, has always been between seven and eight in the evening. With the advent of internet TV, viewers have been given the opportunity to change that. According to the TV channels' data, they continue to sit down in the evening most often, with only the rhythm of viewing during the week differing.

NOVA SIGNIFICANTLY EXPANDS ITS TV COVERAGE IN THE NORTH OF THE CZECH REPUBLIC

7. 3. 2024 | 1 min read Digital Broadcast, the operator of DVB-T2 multiplex 24, has launched a 10 kW transmission from the Usti nad Labem - Kukla site. The signal will cover up to one million inhabitants.

THURS WAS STRONGER IN FEBRUARY, NOVA IN PRIME TIME. PRIME ROSE IN THE EVENING

7. 3. 2024 | 2 min read Czech Television stations remained the strongest in February in terms of viewership in the universal 15+ group in daytime. In primetime, Nova is still the number one group. The Prima group grew the most year-on-year in prime-time in February.

DELOITTE: ONE TENTH OF CZECHS CANCELLED THEIR VOD SUBSCRIPTION LAST YEAR

6. 3. 2024 | 4 min read The Czech Republic saw a 30% increase in subscriptions to video-on-demand (VOD) services last year. Netflix, Voyo, Disney+, Spotify and HBO Max were the most subscribed to. This is according to a study by Deloitte.

SILVIA MAJESKÁ: AUDIENCES WANT TO WATCH GOOD STORIES AND NOVA HAS A LOT TO OFFER

5. 3. 2024 | 16 min read At the beginning of february, nova tv celebrated its 30th anniversary since it began broadcasting. On this occasion, the programming director, silvia majeská, who is in charge of both nova’s and the slovak markíza’s programming revealed in an interview whether the two tv stations can be connected, what viewers in the czech republic and slovakia want to watch and how she sees the future of nova.

OČKO INCREASES REACH ON NETWORKS, REACHES THE MAJORITY OF THE POPULATION

5. 3. 2024 | 3 min read The Óčko group continues to build its reach through social networks, reaching the majority of the population that is presented on the networks.

FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES

4. 3. 2024 | 2 min read The 19th edition of the Fle Media Awards (Flema), a competition for innovative use of media and creative approaches to media investment planning, is now open.

CNN PRIMA NEWS BRINGS YOU ELECTION NIGHT WITH AMERICAN CNN

4. 3. 2024 | 2 min read An all-night special on Election Super Tuesday is produced by CNN Prima News in partnership with CNN. It will be offered on the night of Tuesday, March 5 to Wednesday, March 6.

TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING

1. 3. 2024 | 3 min read Several first-run shows will appear on the March evening primetime telecasts of the largest TV groups.