Source: ADC


16. 5. 202416. 5. 2024
The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna.

The winner of this year's ADC Czech Creative Awards is the general manager of the DDB. From a total of 274 entries, 120 works made it to the shortlist and 70 of them were awarded. The first ever Agency of the Evening title went to DDB Prague, which received the highest number of points in the evaluation and the highest award. The Grand Prix was awarded for the Fofrtaška 2.0 campaign for Kaufland. The client of the year was Všeobecná zdravotní pojišťovna.

The most successful entity in terms of the number of nominations converted is the agency OAK, which converted all of its ten nominations into valuable metals. This secured second place in the ranking of the most awarded agencies. McCann Prague also won ten trophies, which helped it to third place in the overall ranking.

"We consider this year's edition a success not only in terms of the number of entries, but also because we managed to put together a great jury full of personalities with a background outside advertising. We were also very pleased to see an increase in interest in the separate Design category for the first time this year. And what message do this year's winning entries send to our industry? That creativity brings impact. And that great work is always a collaborative effort between an agency and a courageous client," comments Miky Karas, ADC Chairman, on this past year's ADC Awards.

ADC also presented a special industry award, the Golden Firefly, for outstanding creative contribution in commercial communications. Its new recipient is Dora Pružincová.

The "Fofrtaška 2.0" campaign, created by DDB, Fuse and OMD for Kaufland, won three Golden Nutcrackers in addition to the Grand Prix, in the Social: Community activation, Gaming and Brand partnership, and silver in the Campaign: Integration category. The campaign started as an intergenerational joke about ghosts, however, during the social media activation, young gamers showed interest in the so-called Fofrtaska 2.0. Kaufland produced it in cooperation with Braasi Industry and Sinners Sport. Over one million crowns were raised from the sales for Santa's grandchildren. In addition to this, DDB took home two bronze Nutcrackers for the campaign "Season of Children's Joy" and "For Eyes Unseen".

A total of ten awards went to OAK, including five - three golds (Film: Long format, Film raft: Cinematography, Sound design), one silver (Film craft: Direction) and a bronze (Film raft: Production design) - for the campaign "What kind of mum is this", which they created together with Bistro Films for Memory of the Nation. The aim of the campaign was to commemorate the heroism of women who faced persecution during the communist regime for signing Charter 77, usually conducted through their children. For Memory of the Nation, they also prepared a silver campaign in the category of Advertisements for Good for "Remembering Czech Dissidents".

In collaboration with VML, OAK is signed to the campaign "#stronger in front of myself", which earned gold in the Film craft category: Direction and two silvers for Cinematography and Casting. The casting of the twins allowed for some of the stunt shots to be created on camera. The "#stronger" campaign, which aims to boost the self-esteem of Czechs, took bronze in the Brand Building category.

Ten Nutcrackers were also awarded to McCann. Two golds - in the Campaign: Tactical and Digital & Interactive categories - were awarded to its "System Sho(p)k" campaign, which it created for the General Health Insurance Company. Its aim was to spark a national debate about the cost of healthcare, change the perception of the "free" healthcare system and encourage responsible behaviour in using the system. For VZP, she also prepared the "Insurance company for the health system" campaign, which was awarded bronze in the Brand Building category.

She won seven other awards for her work for the Czech Association of Insurance Companies. The preventive campaign "Shortcuts", based on the idea of drugs as a way to instant solutions, was mainly based on Adam Sedlak's Adikts series. In total, the agency won two golds (Cinematography and Casting) and two bronzes (Entertainment and Motion & Animation). The agency also won silver and two bronzes for the campaign "National Day Without Haste".

In the category Film: Medium Format, two golds were awarded to the "Paddle Away from Parents" campaign of the Czech Canoe Speed Canoeing Association, under which the agency VML is signed, and to the "Bohém" beer campaign, under which the agency Newsjacking is signed. Bohém also took silver for Production Design and two bronzes for Direction and Casting.

In another craft category - Film craft: SFX & CGI - Universal Production Partners won gold for its work on the campaign for delivery service Just Eat's 'Just Eat: The Hottest Collaboration of 2023 - Someone Said HipOpera", which starred Latto and Christina Aguilera.

In the PR & Earned Media category, Imminent's "Pilsner Gown" campaign scored gold. At the Karlovy Vary International Film Festival, the Pilsner Urquell beer brand presented the world's first evening gown made of beer. The campaign was also awarded silver (Events & Live stunt activations) and bronze (Data & Technology).

The last gold this year was awarded in the Print Design category, to the campaign "Kolóra" by the creative team of President Petr Pavel, which also won silver for Copywriting: Short. The stamp collection works with a set of colors that reference a shared national consciousness with their names, as well as an unconventional presidential portrait.

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