CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU

30. 12. 2025 The most watched TV group during this year’s Christmas holidays was again Czech Television. The new fairy tale The Mystery of the Haunted Castle attracted the most viewers. Czech Television’s new Christmas Eve fairy tale Záhada strašidelného zámku became the most watched programme on Czech screens this Christmas. In total, including delayed viewing and PC viewing,… Continue reading CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU

CHRISTMAS SEASON: SHOPPING BEHAVIOUR IS INFLUENCED BY EMOTIONS, SAVINGS AND TIMING

27. 12. 2025 While the Christmas season has come to an end, let’s reflect on the key insights that may inspire marketers for next year’s holiday period. The Christmas season is no longer counted merely in weeks, but in long months. It begins quietly as early as October, gathers momentum with the first gift lists and peaks just… Continue reading CHRISTMAS SEASON: SHOPPING BEHAVIOUR IS INFLUENCED BY EMOTIONS, SAVINGS AND TIMING

THE HISTORY OF KOFOLA’S CHRISTMAS CAMPAIGNS: IT JUST WOULDN’T BE CHRISTMAS WITHOUT THOSE “BIG CURVED TEETH”

25. 12. 2025 Kofola’s Christmas campaigns succeed thanks to their exceptional consistency—since 2003, a story that never changes yet never feels dated has been a hit on TV screens.

A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING

24. 12. 2025 All over the world, Christmas is spent baking, singing carols, using the Gift-o-mat, as well as building a library or going to visit loved ones. This year, too, advertisers around the world have prepared Christmas commercials. Some are humorous, others touch on more serious themes like being able to be fully present with loved ones,… Continue reading A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING

CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

23. 12. 2025 Czech Christmas campaigns ride the holiday wave, celebrating moments together, being in the present and holiday peace. This year, Czech Christmas ads are riding a more serious wave. Pilsner Urquell celebrates recurring rituals with loved ones, Bernard encourages peace, Rohlik encourages living in the present, Albert thanks Santa Claus for his gifts and Footshop emphasises… Continue reading CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS OF 2025

22. 12. 2025 Many Czechs enjoy Christmas advertising, as last year’s survey by ResSolution Group showed. Although most people feel that Christmas campaigns start too early — something that was especially noticeable this year — this tends to bother older consumers more than younger ones. Younger audiences already regard October or November as an appropriate time for Christmas… Continue reading SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS OF 2025

THE HISTORY OF JOHN LEWIS CHRISTMAS ADVERTISING: FROM PRINTED CATALOGUES TO POLISHED STORIES THAT MOVE CONSUMERS TO TEARS

18. 12. 2025 John Lewis Christmas ads long ago crossed the boundaries of ordinary marketing and became part of the Christmas ritual. Every year, viewers wait for them with anticipation, evaluate them, and compare them with one another. John Lewis’s strength lies in its ability to tell deeply human stories and capture the magic of Christmas. How have… Continue reading THE HISTORY OF JOHN LEWIS CHRISTMAS ADVERTISING: FROM PRINTED CATALOGUES TO POLISHED STORIES THAT MOVE CONSUMERS TO TEARS

SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2025

16. 12. 2025 The pre-Christmas shopping frenzy is reaching its peak, and one of the driving forces encouraging consumers to spend is the Christmas campaigns of both major and lesser-known brands. What Christmas spots have international companies come up with this year, and how successful have their festive campaigns been? Over time, Christmas adverts have become a ritual… Continue reading SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2025

THE HISTORY OF ALDI CHRISTMAS ADVERTISING: KEVIN THE CARROT IS A FAVOURITE WITH VIEWERS AND CRITICS ALIKE

15. 12. 2025 Aldi’s Christmas adverts are built on long-term consistency. For ten years now, they have returned to one central character, systematically developing his story across different genres and emotions. As a result, the brand has created a strong memory structure and a clearly recognisable Christmas style. Each new advert is a standalone chapter, yet it fits… Continue reading THE HISTORY OF ALDI CHRISTMAS ADVERTISING: KEVIN THE CARROT IS A FAVOURITE WITH VIEWERS AND CRITICS ALIKE

AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

15. 12. 2025 Nearly one-third of US streaming sign-ups recorded between February 2024 and January 2025 landed in the festive window from November to January, according to new research from Ampere Analysis. The study points to Black Friday as a major contributor, with 8 of the top 10 US streamers running promotional deals in 2024, offering savings ranging… Continue reading AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December. The streaming service prima+  has introduced a Christmas programming offer, which has been expanded to include dozens of Czech and foreign titles since the beginning of December. The platform relies on classic fairy… Continue reading PRIMA+ LAUNCHES CHRISTMAS COLLECTION

CHRISTMAS SCHEMES 2025: AN OVERVIEW OF FAIRY TALES, FILMS AND NEW YEAR’S EVE SHOWS

8. 12. 2025 We present an overview of the prime-time broadcasts of the flagship channels of domestic TV groups during this year’s Christmas holidays, New Year’s Eve and New Year’s Day. Czech Television will switch to evening Christmas broadcasts on its main channel CT1 from mid-December. From Tuesday, 16 December, its prime-time broadcasts will feature daily fairy tales… Continue reading CHRISTMAS SCHEMES 2025: AN OVERVIEW OF FAIRY TALES, FILMS AND NEW YEAR’S EVE SHOWS

THE HISTORY OF CHRISTMAS ADVERTISING: HOW A COMMERCIAL TOOL BECAME A CULTURAL PHENOMENON

4. 12. 2025 Since the nineteenth century, retailers have been trying to make use of this “Christmas magic”. Today, Christmas campaigns are a cultural tradition in their own right. How did it all begin?

DESTINATION: INTERNATIONAL PRESTIGE. ADS OF MAJOR AIRLINES THAT WENT GLOBAL

30. 11. 2025 Christmas is approaching. That means millions of people around the world will be on the move, returning home for the holidays to celebrate with their families. It may be the clearest reminder of how we take air travel for granted in the 21st century and how essential a role it plays in our lives. That… Continue reading DESTINATION: INTERNATIONAL PRESTIGE. ADS OF MAJOR AIRLINES THAT WENT GLOBAL

PRIMA AT CHRISTMAS: COMEDY AND FAIRY TALES, INCOGNITO ON NEW YEAR’S EVE AND PRIMA PARTIČKA

24. 11. 2025 On Christmas Eve, Prima will bring back the comedy Sám doma, and on New Year’s Eve it will include special episodes of Incognito and Prima Partička. Prima Television is also basing this year’s Christmas scheme on a combination of traditional Czech fairy tales, family films and several premieres. The station will offer viewers tried-and-tested titles… Continue reading PRIMA AT CHRISTMAS: COMEDY AND FAIRY TALES, INCOGNITO ON NEW YEAR’S EVE AND PRIMA PARTIČKA

NOVA AT CHRISTMAS: TŘI BRATŘI AND OTHER FAIRY TALES, NEW YEAR’S EVE RETRO SPECIAL NA LOVU

24. 11. 2025 The Christmas Eve broadcast of TV Nova will follow the usual pattern, offering, among other things, the fairy tale Tři bratři or the comedy Láska nebeská. On New Year’s Eve, it will present specials of Na lovu and Možné je všechno. Nova Television is basing this year’s Christmas broadcast on a combination of Czech fairy… Continue reading NOVA AT CHRISTMAS: TŘI BRATŘI AND OTHER FAIRY TALES, NEW YEAR’S EVE RETRO SPECIAL NA LOVU

YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

11. 11. 2025 The last quarter of the year determines the success of most e-shops. While a record-breaking season can bring in up to 80% of the year’s sales, any mistake in the campaign, logistics or preparation can mean millions lost, warns performance advertising expert Honza Bartoš. The last quarter of the year determines the success of most… Continue reading YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

7. 11. 2025 Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand. More than one-fourth (28%) of U.S. consumers (and 37% of millennial consumers) said they had begun… Continue reading ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER