THIS YEAR’S AVALANCHE OF CHRISTMAS CAMPAIGNS IS ALREADY ROLLING IN, BRINGING DEEP EMOTIONS AND SOCIAL THEMES WITH IT

20. 11. 2025 The leaves have not even all fallen from the trees yet, and the media are already teeming with Christmas campaigns. This year, brands have set out on their Christmas offensive very early indeed. And once again, we can look forward to a flood of time-tested sentiment, nostalgia and emotional stories. Some advertisers, however, are also striking a financial chord this year — which is hardly surprising in the current challenging times. What heavy Christmas artillery have famous brands prepared for consumers this year?

YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

11. 11. 2025 The last quarter of the year determines the success of most e-shops. While a record-breaking season can bring in up to 80% of the year's sales, any mistake in the campaign, logistics or preparation can mean millions lost, warns performance advertising expert Honza Bartoš.

ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

7. 11. 2025 Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand.

WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING

6. 11. 2025 In a season of borrowed characters, nostalgic tracks and early launches, the real winners are the brands that know who they are, and stick to it, writes Leith’s Leona Coupar.

CHRISTMAS CREEP IS HERE AGAIN

3. 11. 2025 Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans. What’s happening

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

2. 11. 2025 Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year.

MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

29. 10. 2025 Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate.

CONSUMERS PLAN TO SHOP — AND CELEBRATE HOLIDAYS — DESPITE ECONOMIC GLOOM

8. 10. 2025 Even with tariffs, inflation fatigue, and nonstop economic anxiety, Americans are still determined to make this a merry holiday season. ICSC, formerly the International Council of Shopping Centers, forecasts retail sales will climb 3.5% to 4% from October through December, pushing total spending past $1.7 trillion.

GEN Z HOLIDAY SPENDING TANKS IN 2025

22. 9. 2025 Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC.

GEN Z EXPECTS TO MAKE STEEP CUTS TO THEIR HOLIDAY BUDGETS THIS YEAR

5. 9. 2025 US consumers overall will slash their holiday spending about 5% this year, while Gen Zers expect to cut it 23%, per Inkl.

30% OF SHOPPERS WILL REDUCE SPENDING THIS BLACK FRIDAY/CYBER MONDAY

3. 9. 2025 Wunderkind's survey shows that most consumers plan to take a more strategic approach this holiday season.

STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION

19. 8. 2025 32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions.

HOLIDAY SHOPPING IS ENTERING A GEN Z, MOBILE, AND AI ERA

15. 8. 2025 Retailers face an atypical holiday season. Instead of the usual end-of-year boom, 2025 is expected to bring a rare deceleration in holiday sales growth.

PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES

16. 1. 2025 Fairy tales accompany us throughout our lives. In childhood, they carry us away on waves of imagination, in adulthood, we tell fairy tales to our children and grandchildren to simply explain the difference between good and evil and to pass on to them the values of life. In addition, fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that’s why fairy tale themes have been found across modern advertising in various forms for a very long time.

CZECHS 45+ AND THEIR CHRISTMAS: IN WHAT DO THEY DISAGREE WITH THE YOUNGER GENERATION AND WHERE DO THEY RESONATE?

7. 1. 2025 Christmas rituals of Czechs 45+: Potato salad with celeriac and detective stories by the tree. What else is important to them and how do they differ from younger generations? Christmas research from GroupM reveals many interesting facts.

SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2024

27. 12. 2024 The year 2024 is coming to an end, and the tsunami of Christmas ads that have been flooding viewers since the autumn season is slowly subsiding. Which international TV spots have been the most successful, and what have global brands decided to take on this year to capture attention? Here is ScreenVoice’s selection of the best foreign spots.

CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

27. 12. 2024 Czech Television's Christmas broadcasts were sought out by an average of 44.68% of viewers present at the screens. The most watched programme of Christmas was the Christmas Eve fairy tale Three Princesses.

THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

23. 12. 2024 Watching TV at Christmas remains a popular pastime for all ages. And although viewing preferences have evolved over time, festive programming continues to draw millions of viewers to the TV screen. So this year, commercial television has again prepared an attractive Christmas programme that will appeal to everyone - there will be no shortage of specials of popular shows, or much-loved fairy tales, cartoons or romantic blockbusters. Nova Television celebrates its thirtieth Christmas In December, the knowledge show Na Lovu (On the Hunt) will bring two specials with star guests and charity. The longest-running series in Czech television history - Ulice (Street)- will present its traditional Christmas Eve episode, which will feature a series of touching encounters. For the first time ever, the Specialisté (Specialists) will present a ten-minute Christmas special and give fans of TV crime dramas Murder Under the Tree. The last day of the year will belong to Pavel Zedníček and his comedy show Všechno je možné! (Everything is Possible!) and on the New Year's Eve edition of the most watched news show, viewers will be treated to a spectacular surprise.