HOW TO MARKET FOR THE HOLIDAYS
17. 2. 2023 Whether it is Valentine’s Day, Christmas, Ramadan or even Single’s Day, the holidays continue to be a time of big spending, and as such, a period of ambitious advertising. But amid growing economic uncertainty and shocking shifts in consumer behavior, the advertising industry can’t just return to business as usual. No, marketers, it’s time to… Continue reading HOW TO MARKET FOR THE HOLIDAYS
REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!
24. 12. 2022 Christmas commercials have somehow become part of our Christmas experience. From the time I was a little boy, Santa relied on Home Credit and then hopped on a Coca-Cola truck and took off around the world. New Christmas commercials are made every year. But not every year they succeed. They’re a pretty specific genre that… Continue reading REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!
CZECH CHRISTMAS CAMPAIGNS WANT TO AVOID CLICHÉS
23. 12. 2022 Many Christmas campaigns on the Czech market have in common an effort to avoid clichés or sentimentality. Christmas campaigns have been running on the Czech market since the end of October this year. The festive advertising spots usually focus on well-being and spending time together. Even so, many of them try to avoid common clichés.… Continue reading CZECH CHRISTMAS CAMPAIGNS WANT TO AVOID CLICHÉS
BABY JESUS OR SANTA CLAUS? HOW CZECH CHRISTMAS ADS DIFFER FROM FOREIGN ADVERTISING
23. 12. 2022 Advent marks the beginning of a period when advertisers’ budgets are releasing larger sums of money into TV marketing. This is driven not only by the desire to thank their customers and wish them a prosperous new year, but also by the motivation to catch up with sales targets in the fourth quarter. According to… Continue reading BABY JESUS OR SANTA CLAUS? HOW CZECH CHRISTMAS ADS DIFFER FROM FOREIGN ADVERTISING
MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS
22. 12. 2022 Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella. Watching television is by far the most popular Christmas media activity of the Czechs. The majority (81%) plan… Continue reading MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS
CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS
22. 12. 2022 Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola. More than a fifth (22%) of the Czech online population aged 15 and over associate a specific brand with Christmas. The brands most commonly associated with Christmas are Coca-Cola and Kofola. This was reported by about half… Continue reading CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS
TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END
19. 12. 2022 Since the December 19th, the largest domestic TV stations will start Christmas broadcasts. most of the regular programmes are going on Christmas break. Major domestic TV stations are switching to Christmas programming schedules. In the week of 19 December, there are still episodes of the series Good News (Wednesday) and Don’t Worry About Me (Thursday)… Continue reading TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END
DESPITE FRAGMENTATION, VIEWERS FLOCK TO HOLIDAY PROGRAMMING; EFFECTV STUDY SHOWS SEASONAL OPPORTUNITY TO REACH CONSUMERS
19. 12. 2022 Despite changes to how viewers watch television, advertisers can still reach consumers through holiday programming, according to a study by Effectv, the ad sales arm of Comcast. In an analysis of viewing from Thanksgiving to Christmas in 2021, 92% of households tuned into holiday programming. On average they watched 20 hours of seasonal shows over… Continue reading DESPITE FRAGMENTATION, VIEWERS FLOCK TO HOLIDAY PROGRAMMING; EFFECTV STUDY SHOWS SEASONAL OPPORTUNITY TO REACH CONSUMERS
CHRISTMAS ADS 2022: HOW BRANDS ARE CELEBRATING THE HOLIDAY SEASON
16. 12. 2022 Every year, Christmas comes early for brands as they race to debut their holiday ads before the peak shopping period begins. 2022 is no different, and advertisers have officially started stepping into Christmas by bringing a bit of festive cheer to screens.
TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE
15. 12. 2022 On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year. According to a survey by Atmedia, a trade representative of nearly 30 thematic TV stations, an average of 82% of viewers aged 4 and over have turned on the TV on… Continue reading TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE
TYPICALLY CZECH CHRISTMAS. IN THE CZECH REPUBLIC, HOLIDAY ADVERTISING IS HANDLED DIFFERENTLY, THE CREATORS ARE NOT AFRAID OF CONTROVERSIAL HUMOUR OR SERIOUS MESSAGES
8. 12. 2022 Czech Christmas ads are a category in themselves. Emotions, traditions, family comfort, but also humour are inherent to them. Despite the appearance that Czech Christmas commercials mostly want to entertain, it would be shortsighted not to give them a more important message in many cases.
CANADA STUDY: INSPIRATION FOR BUYING CHRISTMAS PRESENTS IS DELIVERD FROM TV ADS
28. 11. 2022 Recent research realized by Cint has confirmed that 89% of people pay attention to Christmas adverts on TV, and a large nr of people also take inspiration from these adverts to buy Christmas presents. Cint surveyed a sample of 300 respondents on attitudes towards Christmas advertising. The research confirmed that TV advertising is the second… Continue reading CANADA STUDY: INSPIRATION FOR BUYING CHRISTMAS PRESENTS IS DELIVERD FROM TV ADS
THE FESTIVE SEASON IN BRITISH RETAIL GOT OFF TO AN EARLY START THIS YEAR
25. 11. 2022 It´s Christmass already knocking on the door and the holiday season in british retail has started early this year. The cost of living crisis is forcing struggling shoppers to spread their Christmas shopping over a longer period and supermarkets are responding by deploying festive campaigns earlier. In the traditional bastion of Christmas advertising, Britain, supermarkets… Continue reading THE FESTIVE SEASON IN BRITISH RETAIL GOT OFF TO AN EARLY START THIS YEAR
PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE
25. 11. 2022 The Christmas broadcast of television Prima is based on traditional programmes, on Christmas eve it will broadcast a comedy alone at home. Prima Television will again broadcast the comedy Home Alone on Christmas Eve this year, followed by the romantic film Always Together. The evening will be rounded off by the comedy Mothers on the… Continue reading PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE
NOVA DEPLOYS THREE PEANUTS FOR CINDERELLA, VOYO KING OF ŠUMAVA AT CHRISTMAS
11. 11. 2022 The main Christmas fairy tale on TV Nova will be the fairy tale Three nuts for Cinderella. the video platform Voyo will premiere the miniseries King of Šumava. The fairy tale Three Nuts for Cinderella with Libuša Šafránková will be broadcast this Christmas Eve at 20:20 on TV Nova. In addition to the Czechoslovak classic,… Continue reading NOVA DEPLOYS THREE PEANUTS FOR CINDERELLA, VOYO KING OF ŠUMAVA AT CHRISTMAS
UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL
22. 12. 2021 The time spent with TV screens on Christmas Eve is growing up to more than six hours a day. 8.7 million Czechs switch on their TV at least once during the Christmas holidays. On average, they spend watching TV over 5.5 hours a day. “This year will most likely be no exception and the Christmas holidays will… Continue reading UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL
CHRISTMAS IS AROUND THE CORNER, HOW TO TUNE IN? TOP 7 CHRISTMAS ANIMATED COMEDIES!
21. 12. 2021 Christmas is around the corner, so it’s time to tune in to Christmas movies. To make sure they’re not just any comedies, Óčko has selected seven of the best animated comedies that have the spirit of Christmas in them. Grinch The story is about a green Grinch who hates Christmas and who decides to steal… Continue reading CHRISTMAS IS AROUND THE CORNER, HOW TO TUNE IN? TOP 7 CHRISTMAS ANIMATED COMEDIES!
CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
21. 12. 2021 Christmas and TV go together like port and Stilton, turkey and stuffing, or a nut roast and disappointment. But what exactly does Christmas mean to TV – and what does TV mean to Christmas? You might not be asking these questions, but we have answers nonetheless… Do we watch more TV at Christmas? TV is incredibly… Continue reading CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
