Christmas is around the corner. And with it comes a time when not only children’s eyes shine, but more often than on normal days, also TV screens.
Traditionally, Christmas breaks viewing records and Christmas Eve fairy tales are often the most watched programme of the year. Domestic TV stations’ Christmas programming hit the screens of more than 6 million viewers over the age of 15 on Christmas Eve in 2023 , with more than half of viewers in the 4+ target group sitting in front of a TV screen in the evening after 8pm.
GroupM’s “Czech Christmas “project found that the answer to the question “What wouldn’t a Czech Christmas be the same without?” is for 80% of the population to watch fairy tales and Christmas movies on TV. And even young target groups declare that what they like about Christmas is Christmas-themed movies and fairy tales.
Watching TV together still plays a very important role in the Christmas holidays, or even New Year’s Eve or New Year’s Day. It’s a time when TV commercials, more than ever, are bursting with images of family comfort and playing on the strings of nostalgia, kindness and goodness. Christmas advertising campaigns pay off for brands. They boost year-end sales and help to achieve the desired sales targets and bring the year to a successful close.
You could even say that Christmas advertising campaigns are an advertising genre in their own right. Why are Christmas-themed ads popular with advertisers and viewers alike, and which ones have become global icons? What do consumers expect from Christmas this year, what emotional tuning do they prefer ? And why are emotions important in advertising? How to work with the emotional line to make an ad stand out from the crowd ? A long read about Christmas ads can be found here. Don’t forget to check out Sytem1’s article on the five “golden themes” of Christmas advertising.
Don’t forget to check out our ScreenVoice Originals series THE BEST IN CHRISTMAS ADS, where you’ll learn the golden rules of Christmas advertising, as well as which ads are the most touching, which are the most catty, and read about those that rely on characters with unconventional heroes. A selection of articles with a Christmas theme and on the topic of emotions in advertising are also featured in the selection below.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
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TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING
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SUPER BOWL LIX: HUMOUR DOMINATES CREATIVE STRATEGIES
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WHY CELEBRITIES AND THE SUPER BOWL AREN’T LIKELY TO PART WAYS
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WHY HUMOUR IN ADVERTISING WORKS – AND HOW BRANDS CAN USE IT MORE
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AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING
3. 12. 2024More than half of winners in the IPA Effectiveness Awards are now using quantitative pre-testing, a trend that has been growing steadily over the past two decades. What’s happening More than four in ten entrants to the IPA Effectiveness Awards are using quant pre-testing – and 51% of winners. Previous analysis of the IPA Databank… Continue reading THEME OF THE MONTH: EMOTIONS IN ADVERTISING
FORREST GUMP AND MARKETING: TELEVISION ADVERTISING IS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET. BUT THE EXPERIENCE WILL BE GREAT
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ITV’S GEN AI SOLUTION HELPS BOOST TV ADVERTISING AND SMALL BUSINESS GROWTH
18. 10. 2024In September 2024, ITV launched an innovative solution aimed at making TV advertising more accessible to small and medium-sized enterprises (SMEs). By leveraging the power of Generative AI (GenAI), ITV is expanding its commercial creative production services to remove the perceived barriers associated with the cost of making ads for TV. This innovation allows new-to-TV… Continue reading THEME OF THE MONTH: EMOTIONS IN ADVERTISING
FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM
1. 10. 2024When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.
THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO
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THE WORLD OF EFFECTIVE CHRISTMAS ADS BY JON EVANS
26. 8. 2024While it may be too early to start putting up the Christmas tree, decorating, and shopping for Christmas presents, the ideal time to think about Christmas campaigns is the earlier the better, according to Jon Evans, Chief Customer Officer at System1. In his seminar, The Gift of Great Christmas Creative, he looked at the principles… Continue reading THEME OF THE MONTH: EMOTIONS IN ADVERTISING
TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT
15. 8. 2024TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement. Newcomers are making waves. Magic Spoon’s “Tastiest Revolution” ad outperformed the Food and Beverage average by 1,633%, proving innovative creative allows… Continue reading THEME OF THE MONTH: EMOTIONS IN ADVERTISING