PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR

13. 6. 2024 TV Nova’s newsroom continues to test the possibilities of artificial intelligence. It is currently working on several projects, most recently using an AI-created presenter for daily horoscope videos on TN.cz. You can see what the stars have in store for you daily on TN.cz. The horoscope videos now use artificial intelligence tools, with an AI… Continue reading PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR



COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

11. 6. 2024 How to engage consumers with advertising messages or TV viewers with science news? That’s what this year’s Communication Summit conference answered. Communicate positively, simply, without greenwashing and smartly with AI. That’s how the 7th annual Communication Summit conference produced by Blue Events, which took place last week at the O2 universum, could be summed up.… Continue reading COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?



STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

7. 6. 2024 Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place. Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast. In its report titled, “Content Discovery in a Multiscreen TV World:… Continue reading STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT



COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT

13. 5. 2024 Sponsorship of only longer programmes, limited number and length of sponsorship messages, limitations on product placement and advertising on ČT sport, and zero advertising online are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Česká televize (Czech Television, ČT). Pavel Kubina, a long-time media lawyer, is a… Continue reading COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT



HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

9. 5. 2024 Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS



PUBLIC SERVICE MEDIA SHOULD NOT PROFIT FROM ADVERTISING, SAYS THE ASSOCIATION OF COMMERCIAL TELEVISION

27. 4. 2024 Media manager Klára Brachtlová has been the head of the Association of Commercial Television (AKTV) for a year. The Association was founded by the Nova, Prima, and Óčko TV groups seven years ago. In an interview, Klára Brachtlová reveals how the Association helps TV stations, how broadcasters are coping with the advent of artificial intelligence,… Continue reading PUBLIC SERVICE MEDIA SHOULD NOT PROFIT FROM ADVERTISING, SAYS THE ASSOCIATION OF COMMERCIAL TELEVISION



ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL

10. 4. 2024 Visually impaired viewers can hear audio descriptions of programmes on the Prima Cool channel, which is created thanks to voice synthesis. The auxiliary audio track can have children’s, female and male voices. Prima TV is cooperating on the technical solution with the Czech technology company MAMA AI. The software used generates very realistic voices in… Continue reading ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL



NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ

8. 4. 2024 Fourteen videos aimed at explaining the principles of information reception and monetization in the online environment are presented by TV Nova in the educational project Cyber Taboo. The idea and production was prepared by Libuše Šmuclerová. The creation of the videos was supported by the PPF Foundation. TV Nova is launching the educational project Cyber… Continue reading NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ



HOW ARE CZECH MEDIA CHANGING BY AI? ANSWERS ON THE DIGIMEDIA 2024 CONFERENCE

22. 3. 2024 This year’s 19th Digimedia conference, which will take place on 13 June 2024 in the Congress Hall of the Czech Television in Kavčí Hory, will be not only about television and radio broadcasting. One of the sessions will be dedicated to artificial intelligence and its impact on Czech media. The conference is organized by the… Continue reading HOW ARE CZECH MEDIA CHANGING BY AI? ANSWERS ON THE DIGIMEDIA 2024 CONFERENCE



CNN PRIMA NEWS GOES TO BATTLE AGAINST DEEPFAKE VIDEOS

21. 3. 2024 Multiplatform CNN Prima News is fighting so-called deepfake videos. The presenter Pavlina Wolfová warns the public in a new spot. Like other faces of CNN Prima News, she has become an unwitting tool of scammers using artificial intelligence to deceive people. Using stolen and doctored footage, scammers try to convince internet users that celebrities are… Continue reading CNN PRIMA NEWS GOES TO BATTLE AGAINST DEEPFAKE VIDEOS



ADVERTISING’S AI REVOLUTION IS COMING – AND ITS ROLE IN MEDIA MAY BE DIFFERENT THAN YOU THINK

12. 3. 2024 It seems inevitable that artificial intelligence will transform advertising. But it’s not just going to be about chatbots writing taglines or algorithms tailoring creative on the fly. Instead, the biggest impact will be quieter, more fundamental, and far-reaching: a dramatic shift in the supply curve for quality reach, because, as most people in marketing focus… Continue reading ADVERTISING’S AI REVOLUTION IS COMING – AND ITS ROLE IN MEDIA MAY BE DIFFERENT THAN YOU THINK



GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS

4. 3. 2024 General artificial intelligence (AGI) could be here within five years. Jensen Huang, the head of US company Nvidia, said this at an economic forum held at Stanford University on Friday. He was responding to a question about how long it would take to create computers that think like humans, Reuters reported. Nvidia is the world’s… Continue reading GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS



AUTHORS OF EVERYDAY LIFE. ARE THE “ANONYMOUS” CREATORS OF TV ADS GETTING THE RECOGNITION THEY DESERVE?

28. 2. 2024 The word "author" automatically creates a kind of aura of uniqueness around itself. But what is it really like with authorship and auteurism in TV advertising? And which famous directors even signed some of the ads?



MARKETERS KEEP ADDING TECH DESPITE FEELING OVERWHELMED BY TOO MANY TOOLS

24. 2. 2024 Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the… Continue reading MARKETERS KEEP ADDING TECH DESPITE FEELING OVERWHELMED BY TOO MANY TOOLS



TELEVISION HAS A FUTURE AS A MEDIUM. NEW DATA DEBUNKS MYTHS ABOUT TV AND TV ADVERTISING

22. 2. 2024 TV’s effectiveness, huge reach to a wide audience and other benefits make it clear that advertising on tv makes much sense for brands even in the digital age. And it is time to deal vigorously with the myths about TV and TV advertising.



CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD

21. 2. 2024 Global advertising spend is predicted to top $1 trillion for the first time in 2024, but the adoption of artificial intelligence means there are concerns around media quality which affect all aspects of media planning and buying, says a new WARC report.  Why you should read the report  The Future of Media 2024 takes a look… Continue reading CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD



GET IN LINE: WHY 2024 WILL BE THE YEAR OF LINEAR

16. 2. 2024 This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief. Happy New Year. Shall we, the media and advertising community collective, make a joint resolution for 2024? Here’s my idea — let’s ban the word “digital” in the context of media. I’m not… Continue reading GET IN LINE: WHY 2024 WILL BE THE YEAR OF LINEAR



CANAL+ BRAND SOLUTIONS’ INNOVATIVE AI ADVERTISING CAMPAIGN FOR AUDI CREATES A WINTER WONDERLAND ON SCREENS

15. 2. 2024 In a groundbreaking move that seamlessly combines technology, creativity, and automotive innovation, the creative entity of Canal+ Brand Solutions recently unveiled a captivating advertising campaign for the new Audi SQ8 Sportback e-tron and its e-quattro technology. The French-based team, in collaboration with Re-Mind PHD, Brand Content Fuse, and Canal Brand Factory, introduced an innovative television… Continue reading CANAL+ BRAND SOLUTIONS’ INNOVATIVE AI ADVERTISING CAMPAIGN FOR AUDI CREATES A WINTER WONDERLAND ON SCREENS