Tag: AI
HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS
28. 11. 2025 Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot that brings incremental revenue and gives sales teams concrete evidence on audience response, placement, and frequency.
THIS YEAR’S AVALANCHE OF CHRISTMAS CAMPAIGNS IS ALREADY ROLLING IN, BRINGING DEEP EMOTIONS AND SOCIAL THEMES WITH IT
20. 11. 2025 | 6 min read The leaves have not even all fallen from the trees yet, and the media are already teeming with Christmas campaigns. This year, brands have set out on their Christmas offensive very early indeed. And once again, we can look forward to a flood of time-tested sentiment, nostalgia and emotional stories. Some advertisers, however, are also striking a financial chord this year — which is hardly surprising in the current challenging times. What heavy Christmas artillery have famous brands prepared for consumers this year?
STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS
19. 11. 2025 | 2 min read Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.
WINNERS OF HBBTV AWARDS 2025 ANNOUNCED
13. 11. 2025 | 2 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2025, showcasing and celebrating excellence in the HbbTV community.
SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET
4. 11. 2025 | 6 min read At Tuesday's Czech Internet Forum conference, representatives of major Czech media discussed how to cope with the dominance of global players and how to find a sustainable business model.
GEN AI CREATIVE FINDS GROWING ACCEPTANCE
1. 11. 2025 | 3 min read The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached.
CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA
30. 10. 2025 | 2 min read CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time.
SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI
23. 10. 2025 | 2 min read Samsung Electronics has been ranked fifth in Interbrand's traditional global brand rankings for the sixth year in a row. The Best Global Brands ranking is published annually by Interbrand. Samsung's brand value for this year is $90.5 billion, and it is the only Asian company in the top five as of 2020.
STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES
22. 10. 2025 | 5 min read As many as 45% of AI assistants' responses contained serious errors in their output when dealing with intelligence information. This is according to a study by the EBU and BBC.
NEW LEVEL OF REAL-TIME SUBTITLING – CNN PRIMA NEWS HAS INTRODUCED ADVANCED BEEY AI TECHNOLOGY FROM NEWTON TECHNOLOGIES
16. 10. 2025 | 3 min read FTV Prima remains a pioneer in the television market in real-time subtitling. Further improvements to the system already in place at the CNN Prima NEWS news channel were made possible thanks to the cooperation with NEWTON Technologies and its advanced Beey AI service. Since the beginning of October, subtitling has been operating 24 hours a day, making it easier for deaf and hard-of-hearing viewers to access information.
INSIDE FRANCETV PUBLICITÉ’S ADSPACE•IA’S PLANNING LAYER
14. 10. 2025 FranceTV Publicité is transitioning its media buying operations into an AI-assisted mode. ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns. It executes these plans as a managed service on france.tv’s premium offer. For sales houses, this marks a tangible step in AI commercialisation: algorithmic Total Video mixes enriched with attention and carbon reporting.
NEW BRAND MEASUREMENT LINKS MARKETING AND FINANCIAL METRICS
9. 10. 2025 | 12 min read In the following interview, Mary Kyriakidi of Kantar explains a new approach to brand measurement that delivers daily, AI-assisted data and transforms marketing into a strategic decision-making asset.
HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND
7. 10. 2025 | 3 min read When Absolut Vodka wanted to understand how consumers were using ChatGPT to search for mixology recommendations, it found that nearly 70% of the answers it gave never mentioned a brand at all – a huge opportunity to own this space, craft brand narratives, and leverage sources like Reddit.
STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH
26. 9. 2025 | 1 min read More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey.
WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES
22. 9. 2025 | 5 min read If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.
CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA
22. 9. 2025 | 4 min read AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them.
THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER
15. 9. 2025 | 1 min read The 12th annual Fenix Awards gala will be held on October 2.
SURVEY: GEN Z, MILLENNIALS PREFER AI TOOLS FOR PRODUCT RESEARCH
15. 9. 2025 | 2 min read A sizable amount of younger consumers are gravitating towards artificial intelligence tools for product research.