PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

4. 8. 2022 Prima is preparing an answer to Netflix and Voyo. New streaming service will be subscription and ad-free. Prima will launch a new online video library in November, with which has big ambitions to compete with the biggest ones on the Czech market, the director of the TV group Marek Singer revealed in an interview with Mediář… Continue reading PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE Více informací



THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR

25. 7. 2022 Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year. Based on Nielsen Admosphere monitoring data, the cumulative number of TV advertising GRPs delivered by TV stations in the first half of this year was slightly higher than… Continue reading THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR Více informací



TOP SHOWS OF THE 1ST HALF OF THE YEAR: DEVADESÁTKY AND OTHER NEW SERIES

7. 7. 2022 TV stations’ original series, miniseries as well as TV movie premieres entertained viewers most in front of their screens in the first half of 2022. The most watched programmes in the first half of this year were mainly new series on Czech Television. The Devadesátky series had the highest viewership ever, with more than 2… Continue reading TOP SHOWS OF THE 1ST HALF OF THE YEAR: DEVADESÁTKY AND OTHER NEW SERIES Více informací



TELEVISION STATIONS ARE PUTTING AN END TO SPRING PROGRAMME, FROM MONDAY THEY ARE INTRODUCING THEIR SUMMER SCHEME

29. 6. 2022 Mainly reruns of their original series, supplemented by movies, comedies and foreign series, will be offered by the biggest domestic TV stations in the summer. Starting Monday, July 4, the largest domestic TV stations will switch completely to summer programme schedules. Some of the shows that were a fixture of the spring schedule were still catching… Continue reading TELEVISION STATIONS ARE PUTTING AN END TO SPRING PROGRAMME, FROM MONDAY THEY ARE INTRODUCING THEIR SUMMER SCHEME Více informací



WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day. Více informací



PRIMA IS FILMING A NEW CENTRAL SERIES DOBRÉ ZPRÁVY FROM THE TV ENVIRONMENT

7. 6. 2022 Prima TV has started filming its new central series, this time situating it in a TV broadcasting environment. Television Prima has started filming its new long-running series Dobré zprávy (Good News), which is set in a TV news environment. It is being filmed in Malesice studios in Prague. The main roles will be played by… Continue reading PRIMA IS FILMING A NEW CENTRAL SERIES DOBRÉ ZPRÁVY FROM THE TV ENVIRONMENT Více informací



THE WORLD BEHIND THE RED BUTTON: WE CAN HARDLY IMAGINE TELEVISION WITHOUT HBBTV TODAY

1. 6. 2022 HbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today. Více informací



THE NEW TV PRIMA DOCU-REALITY SHOW WILL FOCUS ON THE TRANSFORMATION OF CZECH COTTAGES AND CHALETS

27. 5. 2022 Prima Television together with Media One agency is preparing to broadcast a new reality show about housing called Cottages of Dreams.  The new reality show is inspired by the show Norwegian Dream Homes. These days Prima has opened casting for interested parties, applications are open until mid-June. The new show will appear on screens in 2023.… Continue reading THE NEW TV PRIMA DOCU-REALITY SHOW WILL FOCUS ON THE TRANSFORMATION OF CZECH COTTAGES AND CHALETS Více informací



ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS

12. 5. 2022 This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS Více informací



GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME

5. 5. 2022 Czech TV’s stations remained the strongest domestic TV group in April in the over-15 general audience. Prima improved the most year-on-year, mainly thanks to its thematic channels. Czech TV’s stations again exceeded the 30% share threshold (30.39%) in the broader 15+ group in April this year, becoming the strongest TV group in this audience group.… Continue reading GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME Více informací