WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day. Více informací



PRIMA IS FILMING A NEW CENTRAL SERIES DOBRÉ ZPRÁVY FROM THE TV ENVIRONMENT

7. 6. 2022 Prima TV has started filming its new central series, this time situating it in a TV broadcasting environment. Television Prima has started filming its new long-running series Dobré zprávy (Good News), which is set in a TV news environment. It is being filmed in Malesice studios in Prague. The main roles will be played by… Continue reading PRIMA IS FILMING A NEW CENTRAL SERIES DOBRÉ ZPRÁVY FROM THE TV ENVIRONMENT Více informací



THE WORLD BEHIND THE RED BUTTON: WE CAN HARDLY IMAGINE TELEVISION WITHOUT HBBTV TODAY

1. 6. 2022 HbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today. Více informací



THE NEW TV PRIMA DOCU-REALITY SHOW WILL FOCUS ON THE TRANSFORMATION OF CZECH COTTAGES AND CHALETS

27. 5. 2022 Prima Television together with Media One agency is preparing to broadcast a new reality show about housing called Cottages of Dreams.  The new reality show is inspired by the show Norwegian Dream Homes. These days Prima has opened casting for interested parties, applications are open until mid-June. The new show will appear on screens in 2023.… Continue reading THE NEW TV PRIMA DOCU-REALITY SHOW WILL FOCUS ON THE TRANSFORMATION OF CZECH COTTAGES AND CHALETS Více informací



ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS

12. 5. 2022 This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS Více informací



GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME

5. 5. 2022 Czech TV’s stations remained the strongest domestic TV group in April in the over-15 general audience. Prima improved the most year-on-year, mainly thanks to its thematic channels. Czech TV’s stations again exceeded the 30% share threshold (30.39%) in the broader 15+ group in April this year, becoming the strongest TV group in this audience group.… Continue reading GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME Více informací



PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR

4. 5. 2022 The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases. The Prima Group and its media agency Media Club will come up… Continue reading PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR Více informací



CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS

3. 5. 2022 after two years of broadcasting, the average rating of CNN Prima News is 1.58% in the 15-69 audience group. After two years of broadcasting, the average audience share of CNN Prima News is 1.58% in the 15-69 audience group (full day, source: ATO-Nielsen Admosphere). This is this year’s average share, i.e. for the period January… Continue reading CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS Více informací



MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP

27. 4. 2022 Media Club has a new corporate identity. Modern logo design reflects the multimedia attributes of the Prima Group. After nine years, the media agency Media Club is changing its logo and its graphic design. The new symbol, the used colour palette and the added Prima logo synergistically reflect the key attributes of the Prima Group. Behind… Continue reading MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP Více informací



PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS

27. 4. 2022 Prima has revealed the shape of the campaign it will launch on TV from Sunday 2 May to limit rewind advertising. The Prima Group is launching the #Don’tRewind (Nepřetáčej) communications campaign from May, explaining to viewers that ad revenue is vital to Prima as a commercial broadcaster. The campaign follows the widespread introduction of restrictions on… Continue reading PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS Více informací