AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC

1. 5. 2023 | 2 min read The Association of Commercial Television, whose founding members are the Nova, Prima and Óčko television groups, joins the celebrations of the launch of television broadcasting in the Czech Republic. Television broadcasting in the Czech Republic was launched on 1st May 1953. To mark the occasion, AKTV is publishing a timeline with an overview of the most important milestones of television broadcasting.

CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT

27. 4. 2023 | 5 min read The coronation of the new British king Charles III. is approaching and the commercial TV stations in the Czech Republic are getting ready for it. CNN Prima News will offer special broadcasts from 1st May, sending a trio of reporters to London. Nova will also have its crew in the british capital, and is planning a special broadcast on Saturday 6th May right from the morning hours.

AKTV A MEDIA PARTNER OF THE NEXTV AD EUROPE AND NEXTV SERIES EUROPE CONFERENCES

20. 4. 2023 | 3 min read The Nextv conference series moves to the heart of Europe in May. The conferences will be hosted by Dataxis from 10 to 12 May in Prague, and the Association of Commercial Television has become a media partner. Both events will feature experts from AKTV member companies as speakers, such as Daniel Grunt, CEO of TV Nova, and Josef Beneš, Director of VOD services at FTV Prima.

MOST PEOPLE ARE IN FAVOR OF RESTRICTING MEDIA THAT SPREAD MISINFORMATION

17. 4. 2023 | 3 min read The majority of Czech citizens are in favor of restricting media that deliberately spread misinformation, according to research by CEDMO Trends at Charles University.

NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER

11. 4. 2023 | 2 min read Hosehold share of the TV advertising market by GRP received were unchanged in the first quarter of 2023.

EASTER TV NIGHTS WERE DOMINATED BY SOAP OPERAS. ALL BEATEN BY THE SPECIALISTS

11. 4. 2023 | 2 min read Kukačky 2, Zákony vlka, Odznak Vysočina and Specialisté. These are the titles of four series that dominated the holiday TV evenings. As far as the full-screen stations are concerned, the winner in this category is TV Nova. On the other hand, CT's newcomer Volha fell significantly in the ratings.

AKTV CELEBRATES SIX YEARS, JAN VLČEK IS SUCCEEDED BY KLARA BRACHTLOVÁ ON THE BOARD OF DIRECTORS AND AS PRESIDENT

5. 4. 2023 | 4 min read The trade association bringing together the most prominent commercial broadcasters is celebrating six years of existence. Following the organizational changes of one of its members, TV Nova, Jan Vlček was replaced by Klára Brachtlová, Chief External Affairs of the media group CME, in the board of directors and as president. The change is effective as of 30 March 2023.

ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED

4. 4. 2023 | 3 min read Czech Television continued to record a share above 30 percent in March this year. The deployment of the series Odznak Vysočina or the show Superlov helped to boost Nova's prime time channel.

PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS

3. 4. 2023 | 7 min read Within a year and a quarter, Prima TV developed its own video library, prima+. Its editorial system will gradually be used by all TV web projects. Support for LG televisions and catalogue expansion are planned.

SPRING HOLIDAYS IN THE PROGRAMME OFFER OF AKTV MEMBERS

31. 3. 2023 | 6 min read Easter in the Czech Republic is not just about Easter eggs or "pomlázka". These spring holidays are also a great opportunity to spend time together with the family, watching a favourite TV show or film too. What can you look forward to in easter TV programm? Easter on Nova for the whole family. During Easter TV Nova will offer premiere episodes of popular series and many fairy tales for children. The Easter holidays and traditions will also be the focus of Snídaně s Novou throughout the week, where viewers will learn how to knit traditional "pomlázka" or dye eggs. Voyo will offer a wide range of programmes for the whole family.

PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS

20. 3. 2023 | 3 min read The Association of Online Publishers is expanding with four new members. In March, the Prima Group, Investigace.cz, ABC Media and Inregion.cz joined the industry organisation. The number of members of the association has thus risen to twenty-five.

PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

20. 3. 2023 | 15 min read For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.

PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA

13. 3. 2023 | 3 min read The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club.

THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS

10. 3. 2023 | 2 min read More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic.

VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING

6. 3. 2023 | 2 min read Czech Television's stations remained the strongest TV group in terms of audience share in the universal audience group over 15 years old in February. Their share in full-day broadcasting was 31.3%. They also had the highest share in this audience group in prime time. This is shown by the official ATO-Nielsen Admosphere audience measurement data.

PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE

13. 2. 2023 | 6 min read The video service launched on Wednesday last week, the “first impression” came out last Friday and now it's time for a few questions about the implementation and other plans. In addition, the streaming service is the first one to come up with a so-called hybrid subscription offer combining a certain amount of advertising and a cheaper subscription. With this tariff, the Prima group is here earlier than the multinational streaming services, and it additionally begins literally at zero!

THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+

10. 2. 2023 | 1 min read The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button.

PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION

8. 2. 2023 | 2 min read The new Prima+ video portal will replace the existing iPrima.cz portal in the Media Club advertising package. Advertising prices will remain the same.