Tag: TV Prima
INCREASED TV FEES? I WOULD BUILD A NEW ČT1 WITH THAT MONEY, SAYS MAREK SINGER, PRIMA’S CEO
21. 11. 2023 It is an incredible sum of between CZK 1.5 and 2 billion a year, says the CEO of Prima Group, Marek Singer, about the new revenues for Česká televize (Czech Television) in the form of increased licence fees. And do shows like Stardance fulfil the public service role? We present an excerpt from an interview for the CNN Prima news magazine, which has been on newsstands since 13 November.scree
PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS
7. 11. 2023 | 2 min read The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October.
BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES
2. 11. 2023 | 22 min read Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video.
CZECH VOD PRIMA+ EXPANDS STREAMING OFFER
24. 10. 2023 | 1 min read The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+.
INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA
20. 10. 2023 | 1 min read The amendment to the media law is a hot topic not only in radio but also in private television. How hard is it to make TV series today under the pressure of Netflix production? And how does the TV viewer actually behave today?
CZECH PRIMA JOINS ONLINE AD EXCHANGE
20. 10. 2023 | 2 min read The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media.
PRIVATE MEDIA AT ONE TABLE: THE MAJOR AMENDMENT WILL DAMAGE THE WHOLE MARKET
17. 10. 2023 | 10 min read Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.
MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE
11. 10. 2023 | 3 min read The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.
CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY
6. 10. 2023 | 1 min read The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek.
ASSOCIATION OF COMMERCIAL TELEVISION PARTNERING WITH FORUM MEDIA’S EFFIE STAGE
5. 10. 2023 | 5 min read This year’s Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at O2 Universum in Prague. This unique event bringing inspiration, information and interaction is organised by Marketing & Media in collaboration with the AKA and APRA associations. The Association of Commercial Television has partnered with the Effie Stage this year, featuring four speakers from AKTV’s member companies.
MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING
4. 10. 2023 | 2 min read The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet.
COMMERCIAL TV COMPANIES DEMAND WITHDRAWAL OF MAJOR MEDIA AMENDMENT
19. 9. 2023 | 3 min read The commercial television groups Nova, Prima and Óčko show their displeasure with not being invited to discuss the proposal to increase the fees for ČT (Czech Television).
THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO
28. 8. 2023 | 12 min read Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.
OTT VIEWING TAKES OFF IN CZECH REPUBLIC
25. 8. 2023 | 1 min read The viewing of video content on the internet is growing by around a third each year in the Czech Republic.
CZECH TOP SHOWS OF THE SUMMER: POLICIE MODRAVA, SPECIALISTÉ, MÍSTO ZLOČINU
24. 8. 2023 | 1 min read The top show of this year's summer holiday broadcast was a rerun of the series Policie Modrava (Modrava Police). The most-watched non-legislative trio also included the series Specialisté (Specialists) and Místo Činu (Crime Scene).
MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING
15. 8. 2023 | 2 min read The Czech sales agency Media Club has with its technological partner KINET developed a new advertising platform which allows clients to quickly and automatically purchase the Switch-In advertising format on HbbTV.
PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR
14. 8. 2023 | 2 min read The Prima Group generated revenues of nearly CZK 4 billion last year, with profits exceeding half a billion.
THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS
12. 8. 2023 | 3 min read The summer has entered its second half and last week the commercial TV stations associated in the Association of Commercial Television presented a number of new programmes for the autumn. What can the audience look forward to? TV Nova will be introducing several new programmes in the autumn The autumn programming schedule of TV Nova will be enriched by a new series of Crime Angel, the series Dad in Trouble or the reality docu-reality Lost Family. The anticipated reality show BigBrother will be broadcast on the Voyo video platform and on one of the group's thematic stations.