MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING

4. 10. 2023 | 2 min read The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet.

COMMERCIAL TV COMPANIES DEMAND WITHDRAWAL OF MAJOR MEDIA AMENDMENT

19. 9. 2023 | 3 min read The commercial television groups Nova, Prima and Óčko show their displeasure with not being invited to discuss the proposal to increase the fees for ČT (Czech Television).

THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO

28. 8. 2023 | 12 min read Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.

OTT VIEWING TAKES OFF IN CZECH REPUBLIC

25. 8. 2023 | 1 min read The viewing of video content on the internet is growing by around a third each year in the Czech Republic.

CZECH TOP SHOWS OF THE SUMMER: POLICIE MODRAVA, SPECIALISTÉ, MÍSTO ZLOČINU

24. 8. 2023 | 1 min read The top show of this year's summer holiday broadcast was a rerun of the series Policie Modrava (Modrava Police). The most-watched non-legislative trio also included the series Specialisté (Specialists) and Místo Činu (Crime Scene).

MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING

15. 8. 2023 | 2 min read The Czech sales agency Media Club has with its technological partner KINET developed a new advertising platform which allows clients to quickly and automatically purchase the Switch-In advertising format on HbbTV.

PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR

14. 8. 2023 | 2 min read The Prima Group generated revenues of nearly CZK 4 billion last year, with profits exceeding half a billion.

THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS

12. 8. 2023 | 3 min read The summer has entered its second half and last week the commercial TV stations associated in the Association of Commercial Television presented a number of new programmes for the autumn. What can the audience look forward to? TV Nova will be introducing several new programmes in the autumn The autumn programming schedule of TV Nova will be enriched by a new series of Crime Angel, the series Dad in Trouble or the reality docu-reality Lost Family. The anticipated reality show BigBrother will be broadcast on the Voyo video platform and on one of the group's thematic stations.

EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT

8. 8. 2023 | 1 min read Agencies and sponsors don't have much time left to submit projects to the Advertising and Marketing Effectiveness Competition.

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

8. 8. 2023 | 1 min read The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. "We have already negotiated a deal with Czech Television," says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the video platform to date, recent personnel changes in Prima's management and his view on the amendment to the Audiovisual Act.

VOD SERVICE PRIMA+ IS PREPARING NEWS

4. 8. 2023 | 2 min read The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas).

PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”

3. 8. 2023 | 6 min read PRIMA TV WILL RELY MAINLY ON NEW SERIES AND NEW EPISODES OF ITS ENTERTAINMENT AND JOURNALISTIC PROGRAMMES IN THE AUTUMN. THE AUTUMN PROGRAMMING SCHEDULE WAS PRESENTED AT A PRESS CONFERENCE ON THURSDAY.

PRIMA+ HAS OVER 85 THOUSAND SUBSCRIBERS AFTER FIVE MONTHS

27. 7. 2023 | 2 min read Prima Television is satisfied with the results of the prima+ app, which it launched at the beginning of February. The paid access to the video service is used by 85,000 people. When the project was launched, it announced that it would like to have 100,000 paying users within a year.

PRIMA: WE ARE NOT PLANNING NEW CHANNELS. WHAT ABOUT THE POSITIONS IN MULTIPLEX 22?

26. 7. 2023 | 5 min read The vacant programming positions in the nationwide terrestrial TV multiplex 22 blocked for the Prima Group don’t mean that the media house is planning new TV stations, Prima’s CEO Marek Singer said in an interview with Marketing a Media magazine.

JAN ČADEK TAKES OVER THE MANAGEMENT OF THE ONLINE SEGMENT OF THE PRIMA GROUP

20. 7. 2023 | 3 min read Prima Group is changing the management of its online segment. After the departure of Igor Kalas, it will be managed by Media Club's commercial director of radio Jan Čadek. His deputy is Hung Nguyen.

CZECH COMMERCIAL STATIONS GREW IN THE LAST HALF-YEAR, THE HIGHEST SHARE FOR CZECH TELEVISION

13. 7. 2023 | 2 min read In the first half of this year, Czech Television stations had the highest share of all-day viewership in the over-15 age target group. However, compared to the same period last year, commercial TV stations improved mainly.

TV BETS ON ITS SERIES IN STARTING SUMMER SCHEMES

3. 7. 2023 | 1 min read The biggest domestic TV stations are basing their summer programming schedules on reruns of their original series.

ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS

28. 6. 2023 | 3 min read Czechs aged 15-69 spend watching four percent of the total time on documentaries.