MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

7. 11. 2022 | 7 min read Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups.

CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS

1. 11. 2022 | 3 min read Rising inflation and the expected more frugal behaviour of Czech customers should not have a negative impact on the Czech market of SVOD services, representatives of commercial TV stations estimated at Tuesday's Czech Internet Forum conference.

CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING

19. 10. 2022 | 5 min read Today’s generation of people aged 55-69 is more active and technologically savvy than it was six years ago. this is the result of the new wave of the omg research focused on the ‘silver generation’.

MEDIA CLUB TO INCREASE TV AD PRICES BY 14% ON AVERAGE

19. 10. 2022 | 2 min read The media agency Media Club will increase the basic CPP by 14% on average in 2023.

TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022

11. 10. 2022 | 2 min read The number of ad GRPs delivered in the TV market in the first three quarters of this year is slightly above the same period last year.

PRIMA COOL TURNING TO ENTERTAINMENT AND STARTING A NEW PHASE

3. 10. 2022 | 5 min read Prima TV group plans to profile Prima Cool as a channel building primarily on entertainment.

HBBTV SYMPOSIUM 2022 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND NEW HBBTV SERVICES

29. 9. 2022 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the conference programme of the HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry will take place on November 9-10 in Prague, co-hosted with the Czech Association of Commercial Television (AKTV).

AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS

13. 9. 2022 | 8 min read Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.

AUTUMN TV SHOWS ARE IN FULL SWING

5. 9. 2022 | 3 min read In the week starting September 5, new shows that are part of the autumn broadcast start on TV screens. The programming schedules are now in full swing.

PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME

29. 8. 2022 | 12 min read New shows in the autumn schedule of TV Prima's main channel should contribute to a further increase in the Prima Group's share of the TV market, believes CEO Marek Singer.

PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT

23. 8. 2022 | 1 min read Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app.

MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR

15. 8. 2022 | 2 min read Media Club saw steady demand from clients last year compared to 2020, when there was a change in consumer behaviour due to covide.

PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

4. 8. 2022 | 2 min read Prima is preparing an answer to Netflix and Voyo. New streaming service will be subscription and ad-free.

TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS

2. 8. 2022 | 3 min read NEW SERIES: PÁLAVA, GOOD WORLD, BITTER WORLD OR NEW REALITY SHOWS "MY MAN CAN DO IT", "DAY LIKE A DREAM" AND PREMIERE EPISODES OF THE CZECHOSLOVAKIA HAS TALENT. THESE SHOWS WILL BE INCLUDED IN THIS YEAR'S AUTUMN BROADCAST OF TV PRIMA.

THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR

25. 7. 2022 | 2 min read Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year.

TOP SHOWS OF THE 1ST HALF OF THE YEAR: DEVADESÁTKY AND OTHER NEW SERIES

7. 7. 2022 | 2 min read TV stations' original series, miniseries as well as TV movie premieres entertained viewers most in front of their screens in the first half of 2022.

TELEVISION STATIONS ARE PUTTING AN END TO SPRING PROGRAMME, FROM MONDAY THEY ARE INTRODUCING THEIR SUMMER SCHEME

29. 6. 2022 | 3 min read Mainly reruns of their original series, supplemented by movies, comedies and foreign series, will be offered by the biggest domestic TV stations in the summer.

WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 | 5 min read Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day (four hours and two minutes, to be precise). This, incidentally, is 48 minutes a day more than in 2007, as pointed out by Nielsen Admosphere, which provides electronic measurement of TV viewership for the Association of Television Organizations (ATO).