TV GRP VOLUME STILL AT LAST YEAR’S LEVEL

Czech TV stations delivered a comparable volume of  in the first eleven months of this year as in the same period a year ago. 

The volume of TV ad GRPs delivered in the first eleven months of this year is on a par with last year (-0.7 %), according to Nielsen Admosphere monitoring data. The result includes both traditional TV spots and sponsorships.



Media Club and TV Nova remain the strongest players in the TV advertising market in terms of the number of GRPs delivered. The highest year-on-year increases were recorded by Atmedia, with the main commercial players achieving comparable volumes as in the same period last year, while the number of GRPs on Czech Television stations is less than a tenth lower, although the latter has significantly limited advertising space by law.

Source: mediaguru.cz