THEME OF THE MONTH: TELEVISION 2.0

The pandemic has undoubtedly accelerated a worldwide trend of changing viewing habits. It boosted the media development in terms of ability to choose the programme that suits any mood, everytime, everywhere and in the moment, when the viewer want to watch.

The November conference organised by ScreenVoice / AKTV was therefore dedicated to video on demand, VOD. Recordings of the presentations of each speaker can be found here.

A selection of articles with the VOD topic is included in the selection below.

MORE ARTICLES ABOUT THIS TOPIC

SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS

18. 6. 2024

A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming.  The survey involved consumers in the U.S., U.K.,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024

The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group. In the Czech population in general, a negative attitude towards advertising prevails. Up to 83% of the Czech online population finds the amount of advertising in… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY AUSTRALIA: THINK TWICE BEFORE ABANDONING LINEAR TV: THREE-YEAR STUDY SHOWS ADVERTISERS SWAPPING OUT FOR VIDEO GO BACKWARDS

26. 5. 2024

An analysis of more than 500 Australian brands spanning three years found that most advertisers who jumped ship to VOD lost market share. What does this mean for advertisers as linear TV audiences decline? Especially those that have almost entirely swapped linear for VOD over the last year thinking it will do the job. Risky… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?

25. 5. 2024

How public-service broadcasters (PSBs) can better appeal to the notoriously hard-to-reach younger demographics has been a hot topic for years, as they move away from linear TV. Recent investments into online offerings certainly suggests streaming is one route to achieve this goal. ITV, which released its results last week, said 2023 was the year of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE

22. 5. 2024

Almost 25% of viewers to video-on-demand services in the Czech Republic are watching through shared subscriptions rather than paying for them individually. The data is provided by the Atmedia index research. At least 2.8 million Czechs aged 15–69 watch the paid VOD services like Netflix, HBO Max, or Disney+ several times a month, with an… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING WARS ARE MOVING TOWARDS BUNDLING

21. 5. 2024

Streaming services are increasingly taking a bundling approach across different operators. In the United States, the streaming market is approaching saturation, notes Erika Luzsicza. Streaming giants have once again taken a step closer to traditional cable TV. How is this possible? Has competition or the hunt for new paying customers forced them to do so?… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES

21. 5. 2024

Vodafone is adding the streaming service prima+ to its offer. Vodafone TV is adding a plus sign to its name from 21 May. Henceforth, every Vodafone TV+ package will include a subscription to the prima+ video service in the highest Premium standard (without ads). The prima+ Premium video service normally costs CZK 149 per month,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DELOITTE: ONE TENTH OF CZECHS CANCELLED THEIR VOD SUBSCRIPTION LAST YEAR

6. 3. 2024

The Czech Republic saw a 30% increase in subscriptions to video-on-demand (VOD) services last year. Netflix, Voyo, Disney+, Spotify and HBO Max were the most subscribed to. This is according to a study by Deloitte. The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC

28. 2. 2024

Millennials have emerged as the most avid users of paid VOD services in the Czech Republic, according to the latest Atmedia Index. Netflix, HBO Max and Disney+ are among the streamers favoured by Generation Z and Millennials, encompassing individuals aged 15–24 and 25–34. A combined 61% of the demographic are described as “avid viewers” of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TELEVISION HAS A FUTURE AS A MEDIUM. NEW DATA DEBUNKS MYTHS ABOUT TV AND TV ADVERTISING

22. 2. 2024

TV’s effectiveness, huge reach to a wide audience and other benefits make it clear that advertising on tv makes much sense for brands even in the digital age. And it is time to deal vigorously with the myths about TV and TV advertising.

NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS

22. 2. 2024

Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week. The amount of time the average user spends watching content per day increased globally in 2023 by 12% for VOD and 4% for Linear TV content. This pivot might… Continue reading THEME OF THE MONTH: TELEVISION 2.0

KANTAR: U.S. STREAMING MARKET NEARS SATURATION

17. 2. 2024

95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar. The U.S. streaming industry has reached the point of near saturation, with 123 million U.S. homes (95% of all homes) having at least one streaming VOD service in December of 2023, according to Kantar. Kantar’s latest Entertainment on Demand… Continue reading THEME OF THE MONTH: TELEVISION 2.0

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