THEME OF THE MONTH: TELEVISION 2.0

THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments. At the beginning of September, Petr Král, online project manager, took over as director for the VOD and FAST segment within Prima Group, replacing Josef Beneš, the current director of VOD services at Prima Group ,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC

The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia. According to the latest research results, 47 percent… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS

The proliferation of ad-supported subscription and free streaming video platforms is apparently resonating with viewers. New data from Hub Entertainment Research found that two-thirds of TV viewers prefer watching ads if it saves on subscription costs. Over the past three years, the percentage of consumers expressing a preference for ad-supported subscriptions — if it saves… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020

Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis. Increase partly attributed to success of Korean film and TV shows. Regular viewing of international (non-English language) TV shows and movies has increased by 24% since… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights. What trends are you seeing at the IOC from a media perspective, in terms of how sports content is consumed and the impact this is having on broadcasters and media platforms?… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS

Between 2022-’23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising Research Foundation. A growing number of U.S. households are watching TV exclusively on their mobile devices, according to new findings from the Advertising Research Foundation. ARF’s survey, which comprises data collected online, face to face and by phone… Continue reading THEME OF THE MONTH: TELEVISION 2.0

REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV

Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, released CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper behaviours and advertising trends… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028

In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that streaming services make. As the global streaming services pivot towards advertising and subscription-funded strategies, a new report from PWC suggests adverts are going to be even more important in… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

You can watch big-name Hollywood blockbusters, the latest TV series and interesting documentaries in just a few clicks. How much? Is Netflix, Disney+ or Max better? And why subscribe to VOYO? We’ve prepared a list of the 10 most popular platforms in the Czech Republic with their subscription prices and tips on what they offer.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory.  Around one in four (23%) of all private TV channels (excluding local TV) are US-owned and one in ten (8%) of all… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year’s Karlovy Vary festival heard. The Czech pay video-on-demand (SVOD) market may continue to grow in the next few years, at least until 2030. Lucie Oravčíková, digital director of the Nova Group, said this at a discussion held… Continue reading THEME OF THE MONTH: TELEVISION 2.0

QUALITY OVER QUANTITY: THE SUBSCRIPTION ECONOMY SHIFTS ITS FOCUS

Subscription-based companies are focusing more on generating revenue from their current customers in 2024 rather than acquiring more customers, according to an April 30 report by Chargebee, a leading revenue growth management platform for subscription businesses. The report is based on a survey of 318 subscription professionals from companies with over 50 employees and annual… Continue reading THEME OF THE MONTH: TELEVISION 2.0