World-renowned marketing expert Professor Byron Sharp says brands must target the entire market if they want to grow. Mass media is critical to marketing success. And there is no more mass media than television. Its reach is unsurpassed by any other media type – after all, there are nearly 7 million viewers in front of a screen every day, and television reaches 95% of the TV population on a monthly basis.
Viewers also pay much more attention to ads on TV than they do to ads on social media. And thus, TV has a major impact on sales. Television is also essential for online brands and e-commerce sites these days. Even with a lower budget, the investment pays off for small brands. Because with TV, you clearly know what you’re getting – mass impact, attention, brand recall and higher sales. So TV helps brands score and achieve their goals.
And because good scores belong with sports, ScreenVoice MAGAZINE writes this month about the Super Bowl, the most anticipated sporting event in America. The commercials aired during the final intermission are the most expensive and also the most anticipated. Find out what makes Super Bowl advertising special and which brands have managed to creatively enhance the sporting event with their commercials.
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26. 6. 2025The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition. The Association of Communication Agencies (AKA) is launching the 28th edition of the Effie Awards Czech Republic competition. Campaigns can be submitted until 24 August. The winners will be selected by a jury of more than forty members during the autumn,… Continue reading THEME OF THE MONTH: TV MAKES YOU WIN
4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM
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CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS
17. 6. 2025The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes. The Fixables campaign, whose pilot project was launched in the Czech Republic, was successful twice in the Design category. It won bronze for design aimed at… Continue reading THEME OF THE MONTH: TV MAKES YOU WIN
VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN
17. 6. 2025The ‘Take a break from your mobile’ campaign, created for KitKat by the VML agency, was awarded the Grand Prix at the Cannes Lions competition. The Czech agency VML has won the highest award, the Grand Prix, at the ongoing creativity festival Cannes Lions for its campaign ’Take a break from your mobile phone“, created… Continue reading THEME OF THE MONTH: TV MAKES YOU WIN
WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS
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ADC: MCCANN IS AGENCY OF THE EVENING, SAVAGE WINS GOLDEN TORCH
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FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY
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LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN
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FIVE HOLLYWOOD MOMENTS THAT MADE BRANDS UNFORGETTABLE
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THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN
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FLEMA UNDERGOES FUNDAMENTAL CHANGE, HIGHLIGHTING CAMPAIGN GOALS AND BRAVERY
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CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED
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