UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV
21. 3. 2023 Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%. Summary Last year, viewers in the UK spent 17.1 minutes watching video ads per day. Broadcasters accounted for over 80%… Continue reading UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV Více informací
BVOD ADVERTISING: MORE REACH, LESS RISK
27. 2. 2023 BVOD advertising adds reach to a linear TV campaign and is the least risky of all video advertising channels – including linear TV – in terms of predicting a return, according to a new Thinkbox study*. Surprisingly, there’s been relatively little large-scale evidence about the effectiveness of BVOD, despite being an important channel in the… Continue reading BVOD ADVERTISING: MORE REACH, LESS RISK Více informací
YES, TV IS AN ATTENTION BARGAIN – BUT EVEN MORE SO THAN LUMEN THINK
10. 2. 2023 It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill. Mike Follett from Lumen’s recent article – “Why TV appears to be an ‘attention bargain” – was packed with positives for TV advertising. So why am I not… Continue reading YES, TV IS AN ATTENTION BARGAIN – BUT EVEN MORE SO THAN LUMEN THINK Více informací
THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME
7. 12. 2022 TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage. TV remains the pre-eminent media channel for delivering both scale and reach. And that’s a fact. According to the Demand Generation report — a collaboration between ThinkBox, MediaCom and Wavemaker — TV… Continue reading THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME Více informací
WHY E-COMMERCE MARKETERS SHOULD EXPERIMENT WITH FORMATS & WORK WITH CREATIVE PARTNERS
6. 12. 2022 TV advertising has returned as a desirable marketing format post-pandemic. New research from Thinkbox shares why it’s proving so successful, its cost efficiency and how marketers can embrace this change. With the pandemic exacerbating the rise of e-commerce, online businesses are increasingly turning to TV to scale up their growth. As part of The Drum’s Evolution… Continue reading WHY E-COMMERCE MARKETERS SHOULD EXPERIMENT WITH FORMATS & WORK WITH CREATIVE PARTNERS Více informací
CHRISTMAS TV ADS 2022
1. 12. 2022 Thinkbox made a list, checked it twice, and created a gallery to fulfil your Christmas ad wishes. The creativity workshops have been hard at work this year and there are some real treats on our TV screens. With cuddly toy offerings from M&S and Lidl, a visit from everyone’s favourite Elf in Asda, the joys… Continue reading CHRISTMAS TV ADS 2022 Více informací
BVOD ‘LEAST RISKY’ VIDEO AD INVESTMENT
30. 11. 2022 Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox. BVOD was found to offer “the most predictable returns” with the smallest difference between the best and worst performers in the databank. The format registered a difference of 20% compared to the median… Continue reading BVOD ‘LEAST RISKY’ VIDEO AD INVESTMENT Více informací
NOVEMBER’S CHART OF THE MONTH: DURING TIMES OF ECONOMIC UNCERTAINTY, TAKE ADVANTAGE OF COST-EFFECTIVE MEDIA
16. 11. 2022 Given the current economic climate, marketing budgets are increasingly under pressure with every investment needing to be justified. At this year’s IPA EffWorks Global, Les Binet (Group Head of Effectiveness of adam&eveDDB) provided a framework for planning media in economic uncertainty. During the session, ‘Marketing in the post covid economy’, Binet highlighted how short and… Continue reading NOVEMBER’S CHART OF THE MONTH: DURING TIMES OF ECONOMIC UNCERTAINTY, TAKE ADVANTAGE OF COST-EFFECTIVE MEDIA Více informací
WHY E-COMMERCE BRANDS ARE FLOCKING TO TV
31. 10. 2022 TV is experiencing a surge in spend from online-born businesses. The findings from Thinkbox’s TV playbook explore when to know the time is right to use TV advertising, its impact on online performance, and how to go about getting your online business on TV. The e-commerce boom is undoubtedly among the biggest business behavioral shifts… Continue reading WHY E-COMMERCE BRANDS ARE FLOCKING TO TV Více informací
TV IS THE MOST MEMORABLE FORM OF ADVERTISING
28. 10. 2022 This month’s Chart of the Month draws on Thinkbox new ‘Adnormal Behaviour’ study – a refreshed version of our landmark ‘Ad Nation’ report from a decade ago. The study explores the differences in media attitudes and behaviours between those who work in media and the average person in the UK. The last wave of the… Continue reading TV IS THE MOST MEMORABLE FORM OF ADVERTISING Více informací
CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS
12. 10. 2022 While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation. GapThe disconnect between how the industry views consumers’ media consumption and the reality is improving, but there are still some major gaps, particularly on… Continue reading CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS Více informací
ADNORMAL BEHAVIOUR: HOW ADLAND’S PERCEPTIONS OF MEDIA CONSUMPTION HAVE CHANGED
24. 9. 2022 New study examines how adland’s perceptions of media consumption have changed. Adland still isn’t normal, but its understanding of the UK public’s media consumption has improved. Good understanding of the public’s broadcast TV consumption, however TikTok and SVOD massively over-estimated. It’s been a decade since Thinkbox’s first “Ad Nation”, a landmark study exploring the differences… Continue reading ADNORMAL BEHAVIOUR: HOW ADLAND’S PERCEPTIONS OF MEDIA CONSUMPTION HAVE CHANGED Více informací
‘WATCHING’ ACCOUNTS FOR THE LARGEST SHARE OF MEDIA TIME
23. 9. 2022 IPA TouchPoints offers great insights into today’s media consumption. The data is drawn from a representative sample of over 6,000 adults aged 15+ living in Great Britain. Each person keeps a diary via their mobile phone, detailing their activities every half an hour for a week. This month’s Chart of the Month uses TouchPoints to… Continue reading ‘WATCHING’ ACCOUNTS FOR THE LARGEST SHARE OF MEDIA TIME Více informací
REMEMBER THE VALUE OF TV AS INFLATION BITES
18. 8. 2022 Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness. The rising cost of life in general and media in particular is a pressing concern for advertisers. Yesterday the UK’s Office of National Statistics reported that inflation has reached 10.1% — the first double-digit increase in prices in 40… Continue reading REMEMBER THE VALUE OF TV AS INFLATION BITES Více informací
I’LL HUFF, AND I’LL PUFF, AND I’LL… BOOST AD EFFECTIVENESS
19. 7. 2022 Think of the most enduring folktales to have been passed down through generations. Fables such as The Three Little Pigs, Goldilocks and the Three Bears and Billy Goats Gruff. What do all these stories have in common? The answer? They set an expectation, repeat this expectation and then finally, break it. Indeed, a 2009 study by Jeffrey… Continue reading I’LL HUFF, AND I’LL PUFF, AND I’LL… BOOST AD EFFECTIVENESS Více informací
DEMYSTIFYING CTV IN THE UK
5. 7. 2022 Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack. There’s a lot happening in the world of CTV. A lot of stories, stats, and forecasts. With so much noise it can be hard to pick out the tune. And this is a shame because CTV… Continue reading DEMYSTIFYING CTV IN THE UK Více informací
THE TV SET IS THE COMPETITIVE ARENA FOR HIGH QUALITY AV CONTENT
21. 3. 2022 TV set viewing continues to dominate the majority of people’s video consumption. Across 2021, individuals spent on average 3 hours and 37 minutes per day consuming content on a TV screen – which accounted for 71% of total daily video content consumption. Those aged between 16 and 34 on average spent 2 hours 15 minutes… Continue reading THE TV SET IS THE COMPETITIVE ARENA FOR HIGH QUALITY AV CONTENT Více informací
MAKING A CONNECTION: HOW BROADCASTERS ARE REACHING YOUNGER VIEWERS IN THE NEW VIDEO WORLD
23. 2. 2022 The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences. It’s not just rival streaming services such as Netflix and Disney+ that clamour for young people’s time, it’s the whole gamut of social and mobile media from YouTube and Spotify to… Continue reading MAKING A CONNECTION: HOW BROADCASTERS ARE REACHING YOUNGER VIEWERS IN THE NEW VIDEO WORLD Více informací
