For many decades television has been an integral part of our life. With the development of technology, there were also evolving the formats that television offers to the viewers. Also the forms in which TV presents them is continuously changing. In the world of total video, there are more and more possibilities how and where to watch TV. Whether it is live broadcast, time-shift or streaming, wheater its in any location thanks to mobile TV or on a big screen at home.
According to Nielsen Admosphere research, LSS 2020, up to 62% of TV viewers say they prefer to watch TV with someone else (family, friends, etc.). The proportion of men and women is the same and the older age group is most in line with this declaration.
The living room is the right place where the television becomes the centre of family entertainment and where the TV screen connects our daily lives in good times but also in times of crisis.
In ScreenVoice magazine, we bring you a summary of the role that television has played in the presentation of brands during the pandemic. And in the selection of articles below, we bring you those, that mention, how television can bring our society together again.
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PRIMA INCREASED ITS NET PROFIT TO MORE THAN HALF A BILLION LAST YEAR, BUT REVENUE REMAINED LARGELY UNCHANGED
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