For many decades television has been an integral part of our life. With the development of technology, there were also evolving the formats that television offers to the viewers. Also the forms in which TV presents them is continuously changing. In the world of total video, there are more and more possibilities how and where to watch TV. Whether it is live broadcast, time-shift or streaming, wheater its in any location thanks to mobile TV or on a big screen at home.
According to Nielsen Admosphere research, LSS 2020, up to 62% of TV viewers say they prefer to watch TV with someone else (family, friends, etc.). The proportion of men and women is the same and the older age group is most in line with this declaration.
The living room is the right place where the television becomes the centre of family entertainment and where the TV screen connects our daily lives in good times but also in times of crisis.
In ScreenVoice magazine, we bring you a summary of the role that television has played in the presentation of brands during the pandemic. And in the selection of articles below, we bring you those, that mention, how television can bring our society together again.
More articles about this topic
„BUĎ DOKÁŽETE LIDI ROZPLAKAT A ROZESMÁT, NEBO V TELEVIZNÍM BYZNYSU NEUSPĚJETE,“ ŘÍKÁ ŠÉF CME DIDIER STOESSEL30. 7. 2022
Generální ředitel mediální skupiny CME Didier Stoessel patří k nejvlivnějším osobnostem tuzemského mediálního byznysu. Bývalý investiční bankéř se zkušenostmi z bank HSBC či Merrill Lynch je vrcholovým manažerem, kterého si skupina PPF před dvěma lety vybrala, aby pro ni zařídil návrat nově akvírované mediální skupiny CME zpět na výsluní. A Stoessel se nedrží vůbec zpátky… Continue reading THEME OF THE MONTH: TV CONNECTS
„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL30. 7. 2022
CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel… Continue reading THEME OF THE MONTH: TV CONNECTS
TV ADVERTISING IN THE DAYS OF LONELINESS: HOW HAS THE GLOBAL PANDEMIC CHANGED OUR VIEW OF THE PRESENTATION OF OUR FAVOURITE BRANDS IN TWO YEARS?1. 3. 2022
In March, we will celebrate a rather unpleasant anniversary. It has been two years since the first case of Covid-19 was identified in the Czech Republic and the pandemic broke out in full. Since then, many aspects of our lives have changed beyond recognition, which was reflected in the form of TV advertising.
TOMORROW’S TV, CREATED TODAY18. 11. 2021
Introduction – TV industry leaders on how TV drives brands On the occasion of the 25th anniversary of World Television Day, celebrated each year on 21 November, egta asked TV industry leaders around the world to share how TV has evolved to become much more than it used to be and how it drives brands’… Continue reading THEME OF THE MONTH: TV CONNECTS
WHY TV ADS ARE STILL KING27. 4. 2021
Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander. Media consumption changes have attracted a lot of interest recently. We’ve long known about the explosive rise of time spent on mobile phones (globally, GWI’s data shows an increase from about… Continue reading THEME OF THE MONTH: TV CONNECTS
WORLD TELEVISION DAY CELEBRATES A TRUTH THAT HOLDS AROUND THE GLOBE: TV MAKES A DIFFERENCE21. 11. 2020
TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated into many languages. Putting the spotlight on society… Continue reading THEME OF THE MONTH: TV CONNECTS
TV VIEWERS JUST WANT EASE OF ACCESS TO CONTENT2. 3. 2020
Even though the range of services and devices for watching TV has proliferated in recent years, broadcast networks and advertisers should be aware that most viewers don’t care about the technology provided they get to watch what they want. About three-quarters (74%) of global TV viewers, rising to 76% of Australians, feel this way, leading a… Continue reading THEME OF THE MONTH: TV CONNECTS
WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE20. 11. 2019
TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. Diversity of TV content that entertains, informs and inspires. The topic of… Continue reading THEME OF THE MONTH: TV CONNECTS
STUDY THE AGE OF TELEVISION: THE NEEDS THAT DRIVE US21. 11. 2018
Video is firmly entrenched in our lives. Whether we’re snuggling on the sofa for an evening of telly or killing time on our mobiles before the bus arrives, the opportunities to watch have never been greater. Back in 2013, we investigated what viewer motivations underpinned the TV we chose to watch. What drove someone to… Continue reading THEME OF THE MONTH: TV CONNECTS