For many decades television has been an integral part of our life. With the development of technology, there were also evolving the formats that television offers to the viewers. Also the forms in which TV presents them is continuously changing. In the world of total video, there are more and more possibilities how and where to watch TV. Whether it is live broadcast, time-shift or streaming, wheater its in any location thanks to mobile TV or on a big screen at home.
According to Nielsen Admosphere research, LSS 2020, up to 62% of TV viewers say they prefer to watch TV with someone else (family, friends, etc.). The proportion of men and women is the same and the older age group is most in line with this declaration.
The living room is the right place where the television becomes the centre of family entertainment and where the TV screen connects our daily lives in good times but also in times of crisis.
In ScreenVoice magazine, we bring you a summary of the role that television has played in the presentation of brands during the pandemic. And in the selection of articles below, we bring you those, that mention, how television can bring our society together again.
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NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE
4. 3. 2026Czech Television took advantage of the sublicensing option and sold part of the broadcasting rights to the 2026 World Cup to the Nova group in the new World Cup format with 104 matches. The upcoming World Cup, which will be jointly hosted by the United States, Canada and Mexico in the summer of 2026, will… Continue reading THEME OF THE MONTH: TV CONNECTS
OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY
4. 3. 2026Total television viewership in February increased by ten per cent year-on-year. The inclusion of out-of-home viewership measurements contributed significantly to this increase. As a result, daily viewership is higher by an average of 17 minutes. Out-of-home television viewership accounted for seven per cent of total television viewership in February. On average, this amounted to 17… Continue reading THEME OF THE MONTH: TV CONNECTS
FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%
25. 2. 2026Extended ATO measurement provided the first hard data on how watching broadcasts “outside the home” can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent. The 2026 Milano Cortina Winter… Continue reading THEME OF THE MONTH: TV CONNECTS
SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS
18. 2. 2026Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media. NBC Sports said its Super Bowl coverage Feb. 8 set an all-time media record for peak viewing, with 137.8 million watching in the second quarter as the Seattle Seahawks led the New England… Continue reading THEME OF THE MONTH: TV CONNECTS
THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS
6. 2. 2026The 2026 Winter Olympics in Milan and Cortina will officially begin on the evening of Friday, 6 February. They will also bring with them advertising campaigns from Olympic partners. These partners have been communicating their connection to the Olympics in the media for several weeks and are also preparing to participate in the Olympic Festival.… Continue reading THEME OF THE MONTH: TV CONNECTS
THE MOST EFFECTIVE SUPER BOWL COMMERCIALS, RANKED BY VIEWERS
4. 2. 2026The top 10 Super Bowl ads of the past five years and why they work, according to System1. Every year, about 60 brands spend millions—in 2026, up to $10 million— to advertise in the Super Bowl. They try to shock, delight, surprise, confuse, and inspire the upwards of 127 million-strong audience in the hopes that… Continue reading THEME OF THE MONTH: TV CONNECTS
A NEW LOOK FOR MEDALS. THE CZECH PARALYMPIC COMMITTEE UNVEILS ITS MODERN VISUAL IDENTITY AND LAUNCHES ITS CAMPAIGN FOR THE GAMES
2. 2. 2026In exactly 32 days, the flame will be lit and the Winter Paralympics will begin in Italy. The Czech team will enter the games with a new look: a communication campaign based on black humour, a completely redesigned visual identity and an expanded partner structure. To prepare the campaign, the Czech Paralympic Committee (ČPV) joined… Continue reading THEME OF THE MONTH: TV CONNECTS
EVERYONE HATES ADS. EXCEPT ON SUPER BOWL SUNDAY
1. 2. 2026“The Super Bowl is such an egregious waste of money. Brands who advertise during its ad breaks are stuck in the past.” This is the gist of pretty much every marketing department’s water cooler conversation come February. And they’re right about one thing: Super Bowl spots are astronomically expensive, and keep rising. Yet for some,… Continue reading THEME OF THE MONTH: TV CONNECTS
CZECHS MAINLY WANT TO WATCH THE WINTER OLYMPICS ON TELEVISION, WITH ICE HOCKEY AND BIATHLON PROVING MOST POPULAR
30. 1. 2026Czechs want to watch the Winter Olympics mainly on television, with younger people preferring social networks and streams more than older people, according to research by ResSolution Group for MediaGuru.cz. Television remains the main medium for watching the upcoming Winter Olympics in Milan and Cortina among Czech viewers. According to research by ResSolution Group for… Continue reading THEME OF THE MONTH: TV CONNECTS
WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING
26. 1. 2026This year’s Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game’s advertising tone in recent years. Many confirmed spots feature A-list talent: Keegan-Michael Key and Danny McBride (State Farm), Adrien Brody (TurboTax), Matthew McConaughey and Bradley Cooper (Uber Eats) among them. Comedy… Continue reading THEME OF THE MONTH: TV CONNECTS
HOW TO EXTEND THE LIFE OF SUPER BOWL ADS
25. 1. 2026Read about creating messages that resonate with consumers well beyond the Big Game. Super Bowl advertising is a major test of creative effectiveness. It commands extraordinary investment and attention, yet the lessons that matter most aren’t about one night of buzz; they’re about consistent, brand‑building that works both in the moment and afterward for an… Continue reading THEME OF THE MONTH: TV CONNECTS
YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX
22. 1. 2026For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field. “It’s the one time that media seem to let their guard down and let brands have a voice,” said Bret Werner,… Continue reading THEME OF THE MONTH: TV CONNECTS