MAY THE FORCE BE WITH ADVERTISERS OR STAR WARS IN TV ADVERTISING

4. 5. 2024 International Star Wars Day, which is celebrated on 4 May, is irrefutable evidence of the worldwide enthusiasm, or craze, for the iconic Star Wars series. It is therefore quite understandable that the Star Wars theme was seized upon by marketers soon after its first cinema release. They unerringly sniffed out a great business opportunity. And… Continue reading MAY THE FORCE BE WITH ADVERTISERS OR STAR WARS IN TV ADVERTISING

LUCKY SEVEN: THE 7 BIGGEST MARKETING OPPORTUNITIES FOR TV ADVERTISING

29. 4. 2024 Television advertising still has the highest effectiveness and the highest attention span, and during seasonal events the effect of television advertising reaches into the sky. These are the most meaningful activities as television viewing is still at its peak of popularity, as research shows.

SUPER BOWL: CELEBRITY IS NOT NECESSARY FOR ADVERTISING SUCCESS

12. 3. 2024 Not every Super Bowl ad this year had to have a celebrity or exaggerated humor to be effective and successful, an Ipsos analysis shows. The Super Bowl is one of the most-watched events of the year in the US every year. However, this sporting feast has long been about more than just the game itself.… Continue reading SUPER BOWL: CELEBRITY IS NOT NECESSARY FOR ADVERTISING SUCCESS

THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING

25. 2. 2024 Nielsen’s chief product officer talks about trends in NFL viewing. The Super Bowl continues to be one of the largest televised events of the year, but the way we tune in is rapidly shifting. Paramount+, which is streaming Super Bowl LVIII this year, is expecting to see record streaming numbers for the match between the… Continue reading THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING

SUPERBOWL 2024: THE BIGGEST DAY IN AMERICAN FOOTBALL AND MARKETING

21. 2. 2024 Pool parties with T-Rex, Beyonce in orbit and what $100,000 looks like. Tuesday’s Superbowl brought that and more back for another year. For those who don’t know it, the Super Bowl is an event that millions of fans around the world anticipate every year. Thus, the biggest day in American football attracts not only sports… Continue reading SUPERBOWL 2024: THE BIGGEST DAY IN AMERICAN FOOTBALL AND MARKETING

SUPER BOWL LVIII COULD BE MOST WATCHED EVER

13. 2. 2024 It seems counter intuitive in these days of streaming and on demand, but CBS says that its coverage of Sunday’s Super Bowl was the most watched broadcast in history. Preliminary figures show 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers in Super Bowl LVIII across all platforms is up 7%… Continue reading SUPER BOWL LVIII COULD BE MOST WATCHED EVER

SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL

8. 2. 2024 The annual Adtaxi Super Bowl Viewership survey highlights both the ongoing shift towards streaming media and the potential impact of Taylor Swift on the game’s audience. For Super Bowl LXVII, the Adtaxi survey found that audiences will rely heavily on digital services, with more than one third (36%) of those surveyed saying they plan to… Continue reading SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL

SUPER BOWL ADS SHOW STORYTELLING DECLINE

7. 2. 2024 Narrative-focused ads may provide better results for brands advertising during the Super Bowl, yet in recent years, that emphasis has declined in favor of a focus on celebrities and humor – according to recent research from iSpot. Since 2020, Super Bowl ads with a narrative focus (as measured by verbatim responses from iSpot’s Creative Assessment… Continue reading SUPER BOWL ADS SHOW STORYTELLING DECLINE

72% OF SUPER BOWL COMMERCIALS USE HUMOUR OR JOKES

6. 2. 2024 iSpot’s all-industry Creative Assessment database reveals only 23% of all ads last year (norm) connected through humor – and the reason is there is inherent risk in trying to be funny. But during the Super Bowl, “funny” ads have become the norm at this point – especially this past year, when 72% of Big Game… Continue reading 72% OF SUPER BOWL COMMERCIALS USE HUMOUR OR JOKES

THE SUPER BOWL PHENOMENON AND HOW THE SPORTING EVENT OF THE YEAR ELEVATED TELEVISION ADVERTISING TO A PRESTIGIOUS DISCIPLINE

31. 1. 2024 How is it possible that the Super Bowl is such a phenomenon? And how does it help form the current shape of what we consider to be truly quality television advertising?

BRAND CHARACTERS BEAT CELEBRITIES IN SUPER BOWL ADS

30. 1. 2024 A new study shows that brand characters out-perform celebrities in Super Bowl ads, though few brands use that approach. Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. System1 tested consumers’ emotional reactions to Super Bowl ads of the past four years (2020-2023) and… Continue reading BRAND CHARACTERS BEAT CELEBRITIES IN SUPER BOWL ADS

TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL

4. 7. 2023 Nearly 124 million TV households, more than 14,000 advertising agencies, tens of billions of dollars invested in broadcast advertising, and the Super Bowl as a gold mine for TV spots. The USA just thinks big. Let us take a look at TV advertising in the United States in the past and today. Do you know… Continue reading TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL

THE BIGGEST STAR OF SUPER BOWL LVII COMMERCIALS? NOSTALGIA.

21. 2. 2023 Although a range of companies are advertising their wares during Super Bowl LVII, a common theme runs through many of the spots: nostalgia. Many of this year’s crop of Super Bowl ads are playing it safe, tapping cultural references from the 1970s, ’80s and ’90s. For example, tennis champion Serena Williams stars in a Michelob… Continue reading THE BIGGEST STAR OF SUPER BOWL LVII COMMERCIALS? NOSTALGIA.

SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS

13. 2. 2023 The Kansas City Chiefs weren’t the only winners at this year’s Super Bowl, with several advertisers scoring top ratings for their commercials during Sunday night’s game. Among the best-ranked ads were those from Google Pixel, T-Mobile, Kia and PopCorners, according to Northwestern University’s Kellogg School of Management, which each year grades commercials in its Super… Continue reading SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS

SUPER BOWL HAS ONCE AGAIN RULED WITH ITS ADVERTISING

12. 2. 2023 Once again, brands didn’t skimp on spots for the year’s advertising show. Check out a selection of the best. The Super Bowl is perhaps the one TV event to which, in the eyes of viewers, commercials simply belong. Brand have a chance to reach not only the more than 100 million viewers who watch the… Continue reading SUPER BOWL HAS ONCE AGAIN RULED WITH ITS ADVERTISING

5 TRENDS TO WATCH AT THE 2023 SUPER BOWL

9. 2. 2023 Beer, betting and big brands—top trends to watch that could define Super Bowl LVII. With Super Bowl LVII just one month away, the flow of brands announcing their stakes in the Big Game is well underway. But what will define 2023’s marketing faceoff is yet to be determined—perhaps it’s the fast reversal from 2022’s “Crypto Bowl” nickname,… Continue reading 5 TRENDS TO WATCH AT THE 2023 SUPER BOWL

SUPER BOWL COMMERCIALS—WHAT THE PUBLIC WANTS AND DOESN’T WANT IN THE ADS

8. 2. 2023 Bad news for Rihanna: Her halftime show in Sunday’s Super Bowl is only the third-most anticipated part of the festivities. According to a new Harris Poll survey, 82% of those who plan to watch the Big Game said that they are excited about the contest itself, 76% said they are looking forward to the ads… Continue reading SUPER BOWL COMMERCIALS—WHAT THE PUBLIC WANTS AND DOESN’T WANT IN THE ADS

THE ECONOMIC CRISIS HAS NOT AFFECTED SUPER BOWL ADVERTISING

3. 2. 2023 The SUPER BOWL, the final playoff game of the national football league, is approaching together with the advertising event of the year. Tough economic times seem to have no effect on the big game. This year, the National Football League finals, known as the Super Bowl, fall on Sunday, 12 February. Tough economic times do… Continue reading THE ECONOMIC CRISIS HAS NOT AFFECTED SUPER BOWL ADVERTISING