Tag: HbbTV
HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM AND AWARDS 2026
18. 5. 2026 The HbbTV Association, the global initiative developing open standards for advanced interactive TV services delivered via broadcast and broadband networks, invites industry players to become sponsors of the 14th HbbTV Symposium and Awards, taking place on 18-19 November 2026 in Barcelona, Spain.
14TH HBBTV SYMPOSIUM AND AWARDS TO TAKE PLACE ON 18-19 NOVEMBER 2026 IN BARCELONA, SPAIN
20. 4. 2026 The HbbTV Association is pleased to announce that the 14th HbbTV Symposium and Awards will be held on 18-19 November 2026 in Barcelona, Spain. This year’s edition of the connected TV industry’s leading annual summit will take place at the Catalonia Barcelona Plaza, a landmark four-star hotel and conference venue situated directly on Plaça d’Espanya. The event will be co-hosted with 3Cat, Catalonia’s public broadcaster.
HBBTV PUBLISHES FULL VIDEO RECORDINGS FROM HBBTV SYMPOSIUM AND AWARDS 2025
23. 3. 2026 The HbbTV Association has published video recordings of all 20 conference sessions from the HbbTV Symposium and Awards 2025, offering the industry comprehensive insight into the key discussions and developments shaping connected television. The recordings are now available on the Association’s channel on YouTube.
AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK
4. 3. 2026 I’ve spent more than 30 years working in broadcast and digital media, says John Bartlett from BCi Digital, long enough to see technologies come, go, and then come back with better acronyms. Along the way, I’ve been lucky enough to work on some genuinely impressive industry-shaping projects, including the launch of Sky’s AdSmart service, and to contribute to standards work across the UK and Europe. These days, when I’m not running BCi Digital, I chair DVB’s Technical Module working group for addressable advertising (TM-TA). It keeps me busy, and occasionally entertained. What is It? So, what do we mean by addressable advertising? In simple terms, it’s the ability to show different ads to different households watching the same programme, based on agreed criteria, while preserving the broadcaster viewing experience. Doing this is relatively straightforward in IP streaming services, but it becomes significantly more complex when you try to add addressable advertising to traditional broadcast television services, with all their legacy workflows, regulatory constraints, and expectations of seamless viewing.
HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION
3. 3. 2026 HbbTV 2.0.5 is a major update in the specification for interactive TV services.
WINNERS OF HBBTV AWARDS 2025 ANNOUNCED
13. 11. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2025, showcasing and celebrating excellence in the HbbTV community.
ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO
14. 10. 2025 Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly.
PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV
7. 10. 2025 Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes.
HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025
6. 10. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2025.
HBBTV AWARDS 2025 OPEN FOR ENTRIES
9. 9. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards.
HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION
16. 7. 2025 The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services.
HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025
30. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce the Call for Speakers for the 13th HbbTV Symposium and Awards 2025.
HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025
23. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, is pleased to invite industry players to become sponsors of the 13th HbbTV Symposium and Awards, taking place on 12-13 November 2025 in Istanbul, Turkey.
13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY
10. 6. 2025 The HbbTV Association is delighted to announce that the 13th HbbTV Symposium and Awards will take place on 12-13 November 2025 in Istanbul, Turkey. This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic views over the iconic Bosphorus.
ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER
21. 5. 2025 Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement not previously achievable in linear television. This development responds to current challenges in the advertising market, particularly overexposure and the non-optimal distribution of contacts. Offering a new model for frequency management, enhances both campaign performance and viewer experience.
IPTV VERSUS SATELLITE DISTRIBUTION
6. 4. 2025 Media content distribution is undergoing a dynamic transformation. We stand at a crossroads where the flexibility of IP networks competes with the proven reach of satellites.
PETR HATLAPATKA: CTV ADVERTISING IS GROWING IN REACH AND PRICE
31. 3. 2025 Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising.
HBBTV REACHES 100 MILLION HOMES IN EUROPE
27. 3. 2025 At least one TV set capable of supporting the HbbTV standard is available in 100 million European homes.