NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING

25. 7. 2022 Czech viewers have become quite used to the fact that the red button on the remote control brings up additional functions to the broadcast. In the last year, TV Nova has also paid more attention to this area. TV Nova invests in the development of HbbTV. Through connected smart TV technology, it offers bonus content,… Continue reading NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING Více informací



NOVA HAS EXPANDED THE SOCIAL TV APP IN HBBTV TO INCLUDE TIKTOK

13. 7. 2022 Nova Group is expanding the capabilities of the red button and coming up with a new feature in the SocialTV app environment. The latter was introduced to users in May in connection with the integration with the social network Instagram. Now the app is being upgraded with another social network – TikTok. Viewers who have… Continue reading NOVA HAS EXPANDED THE SOCIAL TV APP IN HBBTV TO INCLUDE TIKTOK Více informací



HBBTV AWARDS 2022 OPEN FOR ENTRIES

7. 7. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest takes place as part of the 10th HbbTV Symposium and Awards on November… Continue reading HBBTV AWARDS 2022 OPEN FOR ENTRIES Více informací



THE WORLD BEHIND THE RED BUTTON: WE CAN HARDLY IMAGINE TELEVISION WITHOUT HBBTV TODAY

1. 6. 2022 HbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today. Více informací



HBBTV SYMPOSIUM AND AWARDS 2022: CALL FOR SPEAKERS

1. 6. 2022 The HbbTV Association, which co-hosts the in-person event Symposium HbbTV with the Czech Association of Commercial Television (AKTV), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme. Více informací



NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV

11. 5. 2022 Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services. Nova Group launches Social TV app as part of hybrid broadcasting (HbbTV), extending its red button services. Viewers can launch the new feature with internet-connected smart TVs using the red button. The Social TV app allows the collection… Continue reading NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV Více informací



HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS

26. 4. 2022 The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship… Continue reading HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS Více informací



UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

13. 4. 2022 Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross. The media agency Media Club together with the measurement agency Nielsen Admopshere presented measurement for TV and online advertising (including HbbTV) and trailers AdCross. It has been available to media agencies since the start of this… Continue reading UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND Více informací



TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV

30. 3. 2022 An advertising format that maximises reach by combining TV spot advertising and HbbTV has been launched by Prima TV. TV Prima has introduced Max Reach, an advertising format that combines TV spot campaigns and HbbTV. It uses targeting that works with data about TV devices – whether or not they have seen the intended ad… Continue reading TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV Více informací



THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT

25. 3. 2022 Nova Group has come up with the launch of TN Live under the red button (in the HbbTV environment) in connection with the war in Ukraine. Viewers will now also find Nova Lady there. This station is on the Nova Group’s offer from autumn 2021. TV Nova said it sees HbbTV as an ever-evolving technology… Continue reading THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT Více informací