WINNERS OF HBBTV AWARDS 2023 ANNOUNCED

29. 11. 2023 | 2 min read The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2023, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2023: Best use of HbbTV for advertising-based solutions Media For Europe (MFE - Mediaset España): Server-Side Targeted Advertising for Linear TV (Spain) Jury quote: “A brilliant use case of the combination of the power of live broadcasting to massive audiences with the efficiency of digital targeted advertising.”

HBBTV HAS A FUTURE. ITS BENEFITS ARE APPRECIATED BY VIEWERS AND ADVERTISERS ALIKE

27. 11. 2023 | 7 min read More than 20 years have passed since the birth of HbbTV. This technology combining broadcast TV and internet services has opened up a new world for viewers and advertisers, one that continues to evolve and improve. The interactivity that hybrid broadcasting technology puts in the hands of people in front of TV screens has elevated the possibilities of TV advertising to a higher level.

HBBTV ASSOCIATION PUBLISHES OFFICIAL GUIDE TO HBBTV 2023 SYMPOSIUM

16. 11. 2023 | 1 min read The HbbTV Association has published the official guide to the HbbTV Symposium 2023. The brochure contains details of the venue, programme, speakers as well as sponsors and partner organisations.

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

1. 11. 2023 | 1 min read The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen's continuous research shows, one quarter of Czech TV households are familiar with the red button.

HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS

24. 10. 2023 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take place on November 28-29 in Naples, co-hosted with Italian digital TV association Comunicare Digitale.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023

4. 10. 2023 | 4 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023. The jury members are:

HBBTV ASSOCIATION UNVEILS NEW SYMPOSIUM FORMAT: THE “UNCONFERENCE”

15. 9. 2023 | 2 min read The annual key summit of the connected TV industry, targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, will be co-hosted with Comunicare Digitale, an Italian association for the development of digital television. For the first time, the HbbTV Symposium conference will be split into a traditional format on the first day while the second day will host an format of unconference.

HBBTV ASSOCIATION OPENS ENTRIES FOR HBBTV 2023 AWARDS

4. 9. 2023 | 2 min read The HbbTV Association is pleased to invite entries for this year's HbbTV Awards. The contest will take place as part of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples. The HbbTV Awards will be held for the sixth time, showcasing and celebrating best practice and excellence in the HbbTV community.

MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING

15. 8. 2023 | 2 min read The Czech sales agency Media Club has with its technological partner KINET developed a new advertising platform which allows clients to quickly and automatically purchase the Switch-In advertising format on HbbTV.

VOD SERVICE PRIMA+ IS PREPARING NEWS

4. 8. 2023 | 2 min read The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas).

HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS

21. 7. 2023 | 1 min read The 11th HbbTV Symposium and Awards will take place 28-29 November 2023 in Naples, Italy. The HbbTV Association, which is organising the Symposium, has put together some attractive sponsorship packages.

PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH

14. 7. 2023 | 2 min read The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027.

CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM

3. 7. 2023 | 2 min read The HbbTV Association has issued a call for speakers ahead of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples, Italy.

PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

15. 6. 2023 | 4 min read Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch.

TV NOVA TO UPGRADE AVOD SERVICE

14. 6. 2023 | 1 min read The Czech national commercial broadcaster TV Nova is working on a new version of its AVOD service nova.cz that will be delivered via HbbTV.

NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

22. 5. 2023 | 7 min read In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as well as ways to integrate programmatic advertising strategies into the TV ecosystem in Europe.

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

16. 5. 2023 | 5 min read Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining.

ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING

15. 5. 2023 | 3 min read Škoda Auto has used HbbTV to measure the impact of TV advertising using a Brand lift solution.