THEME OF THE MONTH: INNOVATIVE TV FORMATS

This year, HbbTV hybrid broadcasting celebrates ten years since the phenomenon appeared on the Czech market. Since then, HbbTV has come a long way and has become an essential part of the modern TV world. The HbbTV platform combines the best of TV and the Internet and is rightly one of the most popular technologies that enable viewers to enjoy an even greater viewing experience. The world beyond the red button opens the gateway to more content on the big screen.

The popularity of this digital technology is evidenced by the fact that the number of HbbTV viewers continues to grow year on year. But HbbTV also offers many benefits for advertisers. More effective targeting and better ad campaign reach in the form of Max reach extends the reach of a TV campaign to those devices that have not seen the TV spot. With this information, the red HbbTV button only targets specific devices according to this condition.

That’s why this month’s ScreenVoice magazine features a new article dedicated specifically to HbbTV and the innovative ad formats made possible by this platform. In the selection of inspiring articles in the “Read about the topic” section, you will find those about HbbTV on the Czech market and around the world.

More articles about this topic

HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024

21. 3. 2024

The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV NOVA DIGITAL CHIEF LUCIE ORAVČÍKOVÁ ABOUT VOYO WITH ADS, HBBTV AND MANY MORE

19. 3. 2024

Last January, she took over the management of Nova’s digital activities, including the Voyo streaming service, from today’s CEO Daniel Grunt. At the same time, she also became head of digital at sister TV group Markíza in Slovakia. Lucie Oravčíková has been in charge of Voyo and Nova’s other digital activities since 2018 and was… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV

7. 3. 2024

“Thanks to HbbTV, viewers mainly watch their favourite series”, says Iva Dohnálková about the red button technology. Iva Dohnálková is in charge of HbbTV at Nova, which is better known in the Czech Republic as the “red button on the smart TV remote”. However, in an interview with Jakub Strýček, she revealed that the blue… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

25. 1. 2024

Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application. Under the red button, viewers can now watch a selection of videos from Prima’s lifestyle websites. “We’re expanding the portfolio of services that we have been providing viewers through HbbTV,” says Katerina Srbová, HbbTV manager, Prima group. The app uses the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

20. 12. 2023

With Christmas approaching, media group Nova is coming to its viewers with a redesigned version of HbbTV free archive available via the red button. Nova viewers can find the redesigned TV archive under the “TV Archive” tile in the HbbTV menu on each of the TV group’s channels. The viewer will not miss its new… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2024 IN LONDON

15. 12. 2023

The 11th HbbTV Symposium and Awards in Naples, Italy became with more than 220 registered participants from Europe, North America, Asia and Australia one of the most attended events in its 12-year history, reflecting the significance of HbbTV in the connected TV industry. If you weren’t able to join us in Naples or want to… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV

1. 12. 2023

The chair of the HbbTV Association has said that every big trend shaping the environment is making HbbTV “super relevant”. Speaking at the Association’s annual Symposium in Naples, Vincent Grivet said that while many people said watching television would be replaced by social networks or that people would do so on a small screen “watching… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WINNERS OF HBBTV AWARDS 2023 ANNOUNCED

29. 11. 2023

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2023, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2023: Best use of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION PUBLISHES OFFICIAL GUIDE TO HBBTV 2023 SYMPOSIUM

16. 11. 2023

The HbbTV Association has published the official guide to the HbbTV Symposium 2023. The brochure contains details of the venue, programme, speakers as well as sponsors and partner organisations. The online brochure for the HbbTV 2023 Symposium and Awards is available from today. The 48-page brochure presents details of the venue, provides an overview of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

1. 11. 2023

The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen’s continuous research shows, one quarter of Czech TV households are familiar with the red button. In its regular issue of the week, atmedia showed a trend of increasing number of red button users. Source: atmedia.cz

HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS

24. 10. 2023

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023

4. 10. 2023

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023. The jury members are: Nicole Agudo Berbel, Seven.One Entertainment… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

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