This year, HbbTV hybrid broadcasting celebrates ten years since the phenomenon appeared on the Czech market. Since then, HbbTV has come a long way and has become an essential part of the modern TV world. The HbbTV platform combines the best of TV and the Internet and is rightly one of the most popular technologies that enable viewers to enjoy an even greater viewing experience. The world beyond the red button opens the gateway to more content on the big screen.
The popularity of this digital technology is evidenced by the fact that the number of HbbTV viewers continues to grow year on year. But HbbTV also offers many benefits for advertisers. More effective targeting and better ad campaign reach in the form of Max reach extends the reach of a TV campaign to those devices that have not seen the TV spot. With this information, the red HbbTV button only targets specific devices according to this condition.
That’s why this month’s ScreenVoice magazine features a new article dedicated specifically to HbbTV and the innovative ad formats made possible by this platform. In the selection of inspiring articles in the “Read about the topic” section, you will find those about HbbTV on the Czech market and around the world.
PREVIOUS THEMES OF THE MONTH
More articles about this topic
THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+
10. 2. 2023The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button. Minor graphic changes are being made to the HbbTV platform of the Prima media group, i.e. to the field of the so-called virtual red button. The planned change is related to the launch… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
11TH HBBTV SYMPOSIUM AND AWARDS 2023 IN NAPLES
10. 2. 2023The 11th HbbTV Symposium and Awards, which takes place on November 29-30, 2023 in Naples, Italy, will provide a unique platform to discuss all relevant topics in the HbbTV universe with high-level industry executives and experts. The annual key summit of the connected TV industry targets platform operators, broadcasters, advertisers and adtechs, standards organisations and… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
TV NOVA HAS BEEN BROADCASTING FOR 29 YEARS. HOW WILL IT CELEBRATE?
3. 2. 2023TV Nova celebrates its 29th birthday. On Friday, 4 February 1994 at 7pm, the first commercial television in the Czech Republic started broadcasting live from the National Museum. The name of the new station – Nova – was chosen from thousands of suggestions and ideas sent in by viewers. Soon after its launch, TV Nova… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM
9. 1. 2023The Voyo streaming platform from the CME Group portfolio has had an extremely successful year, exceeding 400,000 subscribers in the Czech Republic and Slovakia, according to media reports. On average, they spend almost 12 hours per week on Voyo. CME Group made Voyo a key priority last year, and thanks to a massive advertising campaign… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM
24. 11. 2022Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the 10th HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV
15. 11. 2022HBBTV SOLUTIONS CAN BRING PERSONALISATION AND TARGETING TO LINEAR TV ADVERTISING. ONLINE VIDEO OPERATORS ARE SET TO EARN MORE THAN THREE TIMES THE REVENUE FROM ONLINE ADVERTISING THAN FROM ONLINE SUBSCRIPTION SALES WITHIN FIVE YEARS. THIS WAS ALSO DISCUSSED AT THE HBBTV SYMPOSIUM. With HbbTV technology, targeted and personalised advertising messages can be brought into… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS
10. 11. 2022The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2022: Best use of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER
9. 11. 2022This week, Prague hosts international expert meeting on HbbTV broadcasting. The number of active HbbTV users in the Czech Republic is one million. The number of active users of red button or HbbTV (hybrid TV broadcasting) in the Czech market is one million, according to ATO-Nielsen Admosphere data. In the Czech Republic, 92% of households… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON
9. 11. 2022The tenth anniversary edition of the international conference HbbTV Symposium and Awards 2022 started on Wednesday 9th November in Prague. The morning session was dedicated to the partners of the event from the Czech Republic under the banner of the AKTV. HbbTV has already become an absolutely common part of the distribution mix for media… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
NOVA ADDS QUIZ FORMAT TO HBBTV AND EXTENDS MAX REACH
8. 11. 2022Nova group is adding a new quiz format to its HbbTV advertising offer. At the same time, it is also expanding the possibilities of the Max Reach format. Nova Group is coming up with a new feature in HbbTV broadcasting (Hybrid Broadcast Broadband TV) or the red button. This is a Quiz/Question feature that allows… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS
7. 11. 2022Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups. An average 14% increase in the cost of TV advertising on Media Club stations for 2023, the introduction of only one basic bundle of stations and its variations for defined target groups or… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
TOP SPEAKERS TO HEADLINE HBBTV SYMPOSIUM 2022
4. 11. 2022Top-level executives from major market players and leading industry experts will discuss the latest developments in the connected TV market, unveil new products and services and provide exclusive insights in future trends at the 10th HbbTV Symposium and Awards on November 9-10 in Prague hosted by the HbbTV Association and the Czech Association of Commercial… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
