THEME OF THE MONTH: LOVE FOR TV

TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT

TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement. Newcomers are making waves. Magic Spoon’s “Tastiest Revolution” ad outperformed the Food and Beverage average by 1,633%, proving innovative creative allows… Continue reading THEME OF THE MONTH: LOVE FOR TV

ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE

Mozart and Wagner, Strauss or Vivaldi. In their desire to captivate the audience and evoke emotions, advertisers and the creative agencies they approach do not hesitate to draw on the proven history of music. Advertising without music is like heaven without stars. And why not capitalise on the fame of the oldest artists? Music and… Continue reading THEME OF THE MONTH: LOVE FOR TV

THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology focuses on understanding how media and communication technologies impact human behavior, identity and societal dynamics. In the context of advertising, it provides critical insights into how… Continue reading THEME OF THE MONTH: LOVE FOR TV

HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS

As part of The Drum’s Travel & Tourism Focus, we use insights from marketing data and analytics company Kantar to show how brands from the likes of Air New Zealand and Disney are standing out in a saturated market. In the highly competitive landscape of travel and tourism, brands are constantly seeking innovative ways to… Continue reading THEME OF THE MONTH: LOVE FOR TV

TOP ADS HAVE DISTINCT EMOTIONAL TRAITS

Ads from top-performing campaigns typically have a distinct emotional profile, according to new research by DAIVID, the creative effectiveness measurement platform, and WARC. Ian Forrester, the CEO of DAIVID, revealed the findings of this analysis in a session on the Creative Impact track at the Cannes Lions International Festival of Creativity. “Emotions are the key… Continue reading THEME OF THE MONTH: LOVE FOR TV

THE GREENPRINT USA WEBINAR: SUSTAINABLE ADVERTISING ALONE WILL NOT CONVINCE CONSUMERS. ADVERTISERS NEED TO FOCUS ON SIX KEY POINTS.

Sustainability is a topic that resonates around the world. The media industry is no exception. Modern consumers are increasingly aware of environmental issues and tend to prefer brands that commit to sustainable practices. Advertisements that emphasise sustainability can engage these consumers and increase their brand loyalty. On the other hand, ads can also serve as… Continue reading THEME OF THE MONTH: LOVE FOR TV

HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading THEME OF THE MONTH: LOVE FOR TV

LUCKY SEVEN: THE 7 BIGGEST MARKETING OPPORTUNITIES FOR TV ADVERTISING

Television advertising still has the highest effectiveness and the highest attention span, and during seasonal events the effect of television advertising reaches into the sky. These are the most meaningful activities as television viewing is still at its peak of popularity, as research shows.

MYTHS VERSUS REALITY: THE TRUTH ABOUT TELEVISION AND TELEVISION ADVERTISING

Television continues to appeal to a large number of viewers today, stirring emotions, offering the highest efficiency and return on investment, maximum attention and trust. This is not the only reason why it remains a highly effective, important and often key element of the media mix.

SURVEY: SOCIALIZING IS A BIG PART OF SPORTS VIEWING

DirecTV survey found that 84% watch live sports with friends and family. In the runup to March Madness, DirecTV has released new sports viewership survey data that highlights the importance of social activities in the popularity of sports viewing. The survey from DirecTV Advertising and DirecTV for Business, which dives into the diverse habits, preferences,… Continue reading THEME OF THE MONTH: LOVE FOR TV

MOVE OVER BUNNIES – ALDI’S CHOCOLATE DOG WINS EASTER

Aldi revolutionised Christmas advertising – so what they do at Easter is more than usually interesting. Their Easter ad starring a loveable animated pup is another 5-Star winner for the supermarket brand, but it points up the differences between the two holidays, both in how the public see them and how brands approach them. Easter… Continue reading THEME OF THE MONTH: LOVE FOR TV

THREE FACTORS THAT MAKE TV CRITICAL TO EFFECTIVENESS

Attention, emotional clout, and trust are the critical elements of what makes TV effective, says Peter Field in a new report exploring the enduring business impact of television advertising. Why TV (still) matters TV remains a constant of effective advertising, and, increasingly, of profitable companies. “I would argue that any marketer who considers walking away… Continue reading THEME OF THE MONTH: LOVE FOR TV