The love affair with television has been connecting the audience with the screens already for several decades. Television is one of the most popular media today and also the most used media type. Ever.
The popularity of television is evidenced by facts and research:
- A quarter of people prefer watching TV to surfing the internet.
- 60% of people watch TV more than 2 hours a day, i.e. more than both radio and internet (declared).
- And 55% of people watch TV every day.
Shows and series that tell great lovestories are among the blockbuster movies. And TV advertising isn’t lagging behind either. Therefore the topic “TV love” is right to mention also today, in this moment. Read also the ScreenVoice magazine about how TV commercials use the theme of Valentine’s Day.
We also present a selection of articles on the topic of love and emotions in advertising in the selection below.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING
22. 2. 2025Humour in advertising is a powerful driver of brand memorability and engagement. WARC’s India Editor Biprorshee Das dives into why humour works, where brands go wrong, and how to get it right – some key takeaways from the recently published What’s working in humorous advertising report. Humour in advertising is so much more than just… Continue reading THEME OF THE MONTH: LOVE FOR TV
SUPER BOWL LIX: HUMOUR DOMINATES CREATIVE STRATEGIES
6. 2. 2025Humor and positivity are set to be major themes among this year’s Super Bowl spots, based on analysis of various ads released ahead of the NFL season-closer by DAIVID, an ad-testing platform that uses artificial intelligence (AI) to measure creative effectiveness. The Super Bowl is a blue-chip advertising occasion that reaches millions of viewers. Interest… Continue reading THEME OF THE MONTH: LOVE FOR TV
WHY CELEBRITIES AND THE SUPER BOWL AREN’T LIKELY TO PART WAYS
4. 2. 2025There was a time when most Super Bowl commercials didn’t feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart. In 2010, only about one-third of Big Game spots included a well-known actor, athlete, or musician, according to television analytics firm iSpot.tv. This changed in 2018, when famous faces appeared in the majority of Super… Continue reading THEME OF THE MONTH: LOVE FOR TV
WHY HUMOUR IN ADVERTISING WORKS – AND HOW BRANDS CAN USE IT MORE
4. 2. 2025Humour in advertising has declined by 37% over the past 20 years, according to Kantar, but evidence shows it remains a powerful tool for brand recall, emotional engagement, and long-term success. WARC’s new report, What’s Working in Humorous Advertising, unpacks how brands across industries – from Snickers to Specsavers – are using comedy to cut through… Continue reading THEME OF THE MONTH: LOVE FOR TV
AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING
3. 12. 2024More than half of winners in the IPA Effectiveness Awards are now using quantitative pre-testing, a trend that has been growing steadily over the past two decades. What’s happening More than four in ten entrants to the IPA Effectiveness Awards are using quant pre-testing – and 51% of winners. Previous analysis of the IPA Databank… Continue reading THEME OF THE MONTH: LOVE FOR TV
FORREST GUMP AND MARKETING: TELEVISION ADVERTISING IS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET. BUT THE EXPERIENCE WILL BE GREAT
31. 10. 2024Just like many other famous films, Forrest Gump, overflowing with now-iconic scenes and quotes, caught the attention of brands. This iconic film, celebrating its 30th anniversary, combines a personal story with significant historical events, evoking powerful emotions, which is immensely valuable for marketing. Let’s take a look at which brands have successfully drawn inspiration from… Continue reading THEME OF THE MONTH: LOVE FOR TV
ITV’S GEN AI SOLUTION HELPS BOOST TV ADVERTISING AND SMALL BUSINESS GROWTH
18. 10. 2024In September 2024, ITV launched an innovative solution aimed at making TV advertising more accessible to small and medium-sized enterprises (SMEs). By leveraging the power of Generative AI (GenAI), ITV is expanding its commercial creative production services to remove the perceived barriers associated with the cost of making ads for TV. This innovation allows new-to-TV… Continue reading THEME OF THE MONTH: LOVE FOR TV
FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM
1. 10. 2024When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.
THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO
16. 9. 2024The popularity of comic book characters makes it possible to create attractive and visually powerful ads, and brands and creative agencies are well aware of this. Which ones are successfully riding the Marvel wave with a comic book theme?
THE WORLD OF EFFECTIVE CHRISTMAS ADS BY JON EVANS
26. 8. 2024While it may be too early to start putting up the Christmas tree, decorating, and shopping for Christmas presents, the ideal time to think about Christmas campaigns is the earlier the better, according to Jon Evans, Chief Customer Officer at System1. In his seminar, The Gift of Great Christmas Creative, he looked at the principles… Continue reading THEME OF THE MONTH: LOVE FOR TV
TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT
15. 8. 2024TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement. Newcomers are making waves. Magic Spoon’s “Tastiest Revolution” ad outperformed the Food and Beverage average by 1,633%, proving innovative creative allows… Continue reading THEME OF THE MONTH: LOVE FOR TV
ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE
15. 8. 2024Mozart and Wagner, Strauss or Vivaldi. In their desire to captivate the audience and evoke emotions, advertisers and the creative agencies they approach do not hesitate to draw on the proven history of music. Advertising without music is like heaven without stars. And why not capitalise on the fame of the oldest artists? Music and… Continue reading THEME OF THE MONTH: LOVE FOR TV