MULTISCREEN TV AD CAMPAIGNS DOUBLE INCREMENTAL RETURN ON AD SPEND, SAYS COMCAST

1. 10. 2026 | 2 min read New findings from Comcast Advertising find they drive more website visits. Multiscreen TV ad campaigns deliver a 2x incremental return on ad spending and drive 2.4 times more web visits compared to using only one or the other, according to new research from Comcast Advertising.

CTV DOMINATES THE SPORTS FANDOM ‘LIFE CYCLE,’ BUT PODCASTS AND NEWS ARE ALSO IN THE MIX

22. 9. 2026 | 3 min read A new study from The Trade Desk Intelligence and PA Consulting found that connected TV was the only channel that spanned all five stages of what it called the sports fandom life cycle.

OLDER CONSUMERS TRUST TRADITIONAL ADS BUT ARE INFLUENCED TO BUY THROUGH DIGITAL CHANNELS

20. 9. 2026 | 2 min read Traditional offline advertising commands the most trust among US adults 55 and older, but digital channels are gaining influence over what they buy, per CivicScience.

ESPN REPORTS RECORD U.S. OPEN MEN’S CHAMPIONSHIP VIEWING

16. 9. 2026 | 3 min read Men’s championship averaged 3.2 million viewers while women’s championship averaged 2.7 million.

HUB: YOUNGER FANS FUELING UPTICK IN SPORTS TV VIEWERSHIP

12. 9. 2026 | 3 min read Viewers under the age of 18 are seven times more likely to watch sports on TV now than they were a year ago, according to new data.

YOUNG CONSUMERS’ SPORTS VIEWING RISES SHARPLY

11. 9. 2026 | 2 min read Young consumers are watching more sports than ever -- live and non-live sports content on TV and other devices -- according to Hub Entertainment Research. This growth is attributable to social media and digital media creators.

GRACENOTE: 85% OF SPORTS FANS WANT HOME-SCREEN VIEWING GUIDANCE

3. 9. 2026 | 2 min read Sports fans want TV home screens to show upcoming events involving their favourite teams and where to watch them, according to new research from Gracenote.

HOW GEN Z IS CHANGING THE RULES OF SPORTS FANDOM FOR BRANDS

26. 8. 2026 | 5 min read For generations, sports fandom was inherited rather than chosen. Team allegiances usually began at home, with a parent, grandparent or older sibling influencing what jersey you wore, what games were on TV and what rivalries mattered.

PRIMA SPORT HAS LAUNCHED ITS BROADCASTING; ON ITS FIRST DAY, IT WILL FEATURE FOOTBALL, BEACH VOLLEYBALL AND NEWS

17. 8. 2026 | 2 min read The new sports channel, Prima sport, is launching. Its first day of programming will feature sports news, the Chance National League football, live coverage of the Hamburg Beach Pro Tour, and matches from the Polish Ekstraklasa.

PRIMA SPORT TO LAUNCH ON 17 AUGUST AT 6:00 A.M., UNVEILS GRAPHICS AND STUDIOS

10. 8. 2026 | 2 min read At today’s press conference presenting its autumn programming schedule, the Prima Group introduced its new thematic channel, Prima sport.

AMPERE: UK AND US CONSUMERS BUILD INCREASINGLY DIVERSE MEDIA DIETS

3. 8. 2026 | 2 min read Consumers in the UK and United States now spend almost 11 hours a day engaging with media, according to new research from Ampere Analysis, which says audiences are increasingly choosing different platforms depending on their mood and purpose rather than relying on a single source of entertainment.

ONEPLAY WILL BROADCAST BOTH OF JABLONEC AND HRADEC’S TWO-LEGGED TIE-UPS IN THE EUROPEAN CUP COMPETITIONS

3. 8. 2026 | 3 min read Oneplay will broadcast all four matches involving Czech clubs in the third qualifying round of the European cup competitions. Jablonec will face Latvian side FC RFS in the Conference League, whilst Hradec Králové are set for a two-legged tie against Turkish side Beşiktaş in the Europa League.

VODAFONE TV WILL INCLUDE PRIMA SPORT IN ALL ITS PACKAGES FROM TUESDAY

3. 8. 2026 | 2 min read Vodafone TV is set to expand its offering with a new sports channel, Prima sport. The channel will be available from 4 August as part of all the operator’s TV packages. At the same time, Vodafone will be offering a special deal on the Vodafone TV Lite & Sport service.

PRIMA SPORT IS JUST AROUND THE CORNER; THE CHANNEL WILL IMPOSE A NUMBER OF OBLIGATIONS ON BROADCASTERS

2. 8. 2026 | 4 min read Pay-TV operators are preparing to include the new Prima Sport channel in their line-ups. In addition to the commercial terms, they will also have to comply with a number of technical and distribution rules relating, for example, to catch-up viewing, ad-skipping, the protection of sports rights and the number of devices on which the service can be used simultaneously.

HOROWITZ: FIFA WORLD CUP SETS NEW BENCHMARK FOR MULTICULTURAL, MULTIPLATFORM SPORTS ENGAGEMENT

29. 7. 2026 | 4 min read A new analysis from Horowitz Research highlights the importance of multicultural audiences for the record viewing seen during the 2026 FIFA World Cup, which concluded with a historic final and record-setting audience engagement of nearly 63 million Americans watching the event.

COCA-COLA, UNILEVER SHOW THE POWER OF WORLD CUP MARKETING

28. 7. 2026 | 3 min read Coca-Cola and Unilever each delivered some of their strongest quarterly performances in years, with both companies crediting their extensive World Cup campaigns.

PRIMA SPORT WILL REPLACE SPORTY TV AND WILL BE BROADCAST ON TWO NATIONWIDE CHANNELS

28. 7. 2026 | 2 min read The new Prima sport channel will replace the existing Sporty TV. It will begin broadcasting on 17 August.

WORLD CUP FINAL DRAWS 66.4 MILLION VIEWERS AS SPORTS MARKETING MOVES BEYOND TV

24. 7. 2026 | 1 min read The FIFA World Cup final saw record viewership of 66.4 million average viewers across all networks and platforms showing the event, per Nielsen data cited by Yahoo Sports. The 2026 World Cup final is now the highest rated TV event since Super Bowl LX.