16 BRANDS ENTERED THE CZECH MARKET THIS YEAR, INCLUDING WOOLWORTH AND BLUKIDS

27. 6. 2025 In the first half of the year, 16 new brands entered the Czech market, dominated by fashion and gastronomy. In the first six months of this year, 16 new brands entered the Czech retail market. Most of them were in the fashion and gastronomy sectors. A total of 14 of them opened their stores in… Continue reading 16 BRANDS ENTERED THE CZECH MARKET THIS YEAR, INCLUDING WOOLWORTH AND BLUKIDS

TV ADVERTISING WITH A TASTE OF SUMMER OR WHEN BRANDS SURF THE WAVE OF HOLIDAY LIGHTNESS AND RELAXATION

26. 6. 2025 The right product is not enough for summer success. You need to understand that people live very differently in the summer. They move outside, they watch media differently.

COMPANIES ARE BACKING OUT OF PRIDE SPONSORSHIP. INCLUSION IS BEING REPLACED BY FEAR OF POLITICAL CONSEQUENCES

8. 6. 2025 June, the month of LGBT+ celebrations, is much quieter than usual in the United States this year. A number of major brands have decided to withdraw or significantly reduce their sponsorship of Pride festivals and other events. The reason appears to be growing pressure from conservative politicians and fears of public backlash over diversity and… Continue reading COMPANIES ARE BACKING OUT OF PRIDE SPONSORSHIP. INCLUSION IS BEING REPLACED BY FEAR OF POLITICAL CONSEQUENCES

STUDY WARC: WHAT MARKETERS NEED TO KNOW ABOUT RAISING BRAND AWARENESS

30. 5. 2025 Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success indicator for marketers, boosting both ROAS and sales. A new WARC Strategy report, What’s working in raising… Continue reading STUDY WARC: WHAT MARKETERS NEED TO KNOW ABOUT RAISING BRAND AWARENESS

THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS

28. 5. 2025 Marcus Collins, author of For the Culture, introduced himself to the Prague audience. In his book, he argues that real cultural engagement is the most powerful tool for influencing human behaviour. Culture is the strongest external force influencing human behaviour. Brands need to understand this and work with it in their communication and campaigns. “Things… Continue reading THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS

BRAND BATTLES: THE GREATEST DRAMA ON TV WITHOUT ACTORS – ONLY SLOGANS AND LOGOS

25. 5. 2025 Big brands are tirelessly climbing the ladder to get to the top. And so there is no choice but to pull out all the stops. For example, TV advertising.

COMMUNICATIONS SUMMIT ATTRACTS VISITORS TO THE “BIGGEST SPRING CONFERENCE” IN PRAGUE

19. 5. 2025 The theme of this year’s Communication Summit conference is: Why should they believe you?! The keynote speaker at this year’s Communication Summit is Marcus Collins, a communications and marketing strategist from the US. He has worked for Apple, Nike, and Beyoncé. He is the author of the bestseller For the Culture, which explores how culture… Continue reading COMMUNICATIONS SUMMIT ATTRACTS VISITORS TO THE “BIGGEST SPRING CONFERENCE” IN PRAGUE

APPLE REMAINS THE MOST VALUABLE BRAND. WHAT DO THE NEW RANKINGS SHOW?

16. 5. 2025 Since 2006, the value of the Global Top 100 has increased by more than $9.3 trillion and currently stands at $10.7 trillion. Apple remains the world’s most valuable brand, followed by Google and Microsoft. This is according to the new TOP 100 most valuable global brands BrandZ ranking compiled by Kantar. The total value of… Continue reading APPLE REMAINS THE MOST VALUABLE BRAND. WHAT DO THE NEW RANKINGS SHOW?

BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

18. 4. 2025 What are the most common mistakes small brands make when they want to break through? Vojtěch Prokeš from Behavia talked about them at the Coffee and Marketing meeting. We are often approached by smaller brands when they are about to launch their first TV campaign, and they don’t want to mess it up. That’s how… Continue reading BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

FIVE HOLLYWOOD MOMENTS THAT MADE BRANDS UNFORGETTABLE

17. 4. 2025 Hollywood doesn’t just write film history—it also shapes the legacy of brands. These five iconic moments helped brands achieve record-breaking sales. Most of us associate Hollywood with movie stars, luxury, and success. But this Los Angeles neighbourhood is more than just a dream factory spinning tales of fortune. The American film industry sets cultural trends,… Continue reading FIVE HOLLYWOOD MOMENTS THAT MADE BRANDS UNFORGETTABLE

BRAND BATTLES: FAST-FOOD OUTLETS MCDONALD’S, BURGER KING AND KFC USE PROVOCATION, TECHNOLOGY AND EMPHASIS ON TRADITION

27. 3. 2025 Competition is fierce in the fast-food sector. Each brand has completely different weapons in its arsenal. What advertising strategies are the global giants using to keep the competition at bay? At first glance, it might seem that fast-food chains have it easy in these hectic times. Unlike in earlier times, most of us are spending… Continue reading BRAND BATTLES: FAST-FOOD OUTLETS MCDONALD’S, BURGER KING AND KFC USE PROVOCATION, TECHNOLOGY AND EMPHASIS ON TRADITION

THE BIG BRAND BATTLES: NOSTALGIA, COMPARISON, AND PROVOCATION WORK WELL IN ADVERTISING WARS

24. 3. 2025 When two or three strong brands meet in a certain market segment, they go head-to-head. There is only one spot in the sun, and while there doesn’t have to be just one winner, anyone who hesitates may find with dread that they are not among the top players but at the bottom.

DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND

19. 3. 2025 For many brands, branding is all about a bigger logo and name, but that’s not enough, says Arnad Debia, Global Creative Development Director at Ipsos. Brands nowadays very often stick to a guaranteed formula in their creative. Car manufacturers have their type of advertising, beer companies have theirs, and the downside is that within the… Continue reading DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND

THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS

15. 3. 2025 From Pepsi’s collab with Britney Spears to Bud’s ‘Wassup?’ ADWEEK selects 25 of the best Big Game commercials since 2000. Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and… Continue reading THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS

INTERNATIONAL WOMEN’S DAY: CAMPAIGNERS CALL FOR FASTER PROGRESS

9. 3. 2025 Brands and organisations are using the celebration of International Women’s Day to draw attention to the problems women still face. Action is needed, they say. The theme of this year’s International Women’s Day is summed up in the slogan “Accelerate Action”. Accelerating action for women’s equality is needed because, as the IWD points out, at… Continue reading INTERNATIONAL WOMEN’S DAY: CAMPAIGNERS CALL FOR FASTER PROGRESS

THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

3. 3. 2025 There are several ways to get viewers’ attention with your creative without having to invest millions, writes Votějch Prokeš of Behavio. Seven to eight million dollars. That’s roughly how much a 30-second ad slot at halftime of the US Super Bowl cost in 2025. And that’s not counting the cost of producing the spot itself.… Continue reading THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS

14. 2. 2025 Valentine’s Day sparks lots of creative energy in the advertising world. And why not? It’s a prime chance to showcase sweet gestures, heartfelt stories, and sometimes a humorous spin on romance. Over the years, campaigns have ranged from tear-jerking mini-movies to eye-catching stunts—sometimes bold, sometimes subtle, but always trying to channel the spirit of Cupid’s… Continue reading THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS

VALENTINE’S DAY 2025: HOW BRANDS CAN CONNECT WITH BUYERS

5. 2. 2025 Brands have the opportunity to be part of consumers’ Valentine’s Day 2025 story no matter how they celebrate. Here’s how. Let’s be real — Valentine’s Day isn’t just about roses and candle-lit dinners anymore. It’s evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance. If you’re a brand looking… Continue reading VALENTINE’S DAY 2025: HOW BRANDS CAN CONNECT WITH BUYERS