HOW MOVIES INCREASINGLY DRIVE STREAMING REVENUE

10. 10. 2025 A Parrot Analytics study of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent.

TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

8. 10. 2025 Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming.

FOOTBALL HELPS CABLE, BROADCAST RECLAIM SOME VIEWERS IN AUGUST

16. 9. 2025 Streaming still outpaces traditional TV, but Nielsen’s monthly figures show the first gains for linear outlets in four months.

STUDY UK: SVOD SUBSCRIBERS MOVING TO AD TIERS

11. 9. 2025 The UK showed an increase of 500,000 homes in the number who had access to a subscription video-on-demand (SVOD) service in Q2 2025.

STADIUMS AS SUMMER ADVERTISING LABS. THE IMPACT OF MEGA SPORTS EVENTS ON BRAND MARKETING

29. 8. 2025 The biggest summer sporting events are not just competitions for trophies. There are also moments when advertising becomes a pop culture event. Wimbledon, the Tour de France, the US Open, the EURO and Formula 1 are not only the highlights of the sporting season but also comprehensive advertising laboratories. Each of these events offers a completely different media space – from the aristocratic minimalism of Wimbledon to the pop culture spectacle of the US Open to the technology-oriented branding of Formula 1. The common denominator is the effort of brands to achieve deeper audience engagement through new formats, digitalisation and personalised experiences. It is no longer just about reaching an audience – the goal is to create a cultural moment that resonates across channels, generations and markets. The Tour de France and the power of film aesthetics For many years, the Tour de France has rightly maintained its reputation as the largest and most-watched cycling race in the world. This Grand Tour, which takes place every July, is not only a sporting event but also a global advertising platform where many brands test the effectiveness of innovative formats. Live broadcasts of the Tour are provided by more than a hundred television stations in over 190 countries around the world, with a cumulative audience of over 3.5 billion viewers. The individual stages are filmed from the air, from motorcycles and from stationary cameras, making the Tour an ideal space for advertising and product placement. The race thus boasts a distinctive cinematic aesthetic.

AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS

27. 8. 2025 Spending on US sports rights has surged 122% over the past decade, rising from $13.8bn in 2015 to $30.5bn in 2025, according to new insight from Ampere Analysis.

REPORT: THE ONLY THING BIGGER THAN NFL TV ADS ARE NFL STREAMING ADS

22. 8. 2025 New data from EDO finds that ads during football games on Peacock, Netflix, and Amazon last year were more effective than in-game linear.

FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

13. 8. 2025 “Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show that while prejudices against television certainly exist, the reality is quite different.

SKYLINK ADDS NOVA SPORT 6 FROM TUESDAY, COMPLETING ITS OFFER

11. 8. 2025 Nova Sport 6 will be available on satellite and internet television as part of the Kombi+ package and higher.

NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES

6. 8. 2025 On July 4, around noon, approximately one million households were left without electricity, Prague's public transport system came to a standstill, and several industrial plants were forced to suspend production. The massive power outage, which affected the capital and several other regions of the Czech Republic, significantly impacted traffic to websites in the News category. An increase of 800,000 People watched the news online with surprise and concern, mainly on their mobile phones, and so a large increase in traffic on this platform was observed throughout the day. On July 4, nearly 3.3 million users visited news websites from their mobile phones, which is about 800,000 more than the average traffic to news websites from mobile phones during the other days of July.

ONEPLAY AGREES WITH CANAL+, BRINGS COMPLETE PREMIER LEAGUE AND WTA

30. 7. 2025 Oneplay has signed a new agreement with Skylink for Canal+ sports channels. Thanks to this agreement, Oneplay viewers can now watch all live Premier League matches and the WTA women's tour.

NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

29. 7. 2025 Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen.

STUDY: 33% OF US INTERNET HOUSEHOLDS SUBSCRIBE TO A DIRECT-TO-CONSUMER SPORTS STREAMING SERVICE

26. 7. 2025 D2C sports service viewers are the heaviest spenders on streaming video services shelling out an average of $111 per month on all streaming subscriptions according to Parks Associates.

OVERVIEW: HOW TO WATCH THE FIRST AND SECOND CZECH FOOTBALL LEAGUES

18. 7. 2025 The top football league and the second highest competition are kicking off. Oneplay is the official broadcaster and will show all matches from the top competition as part of its paid packages. Selected second league matches will be shown on ČT sport and Sporty TV.On Friday, July 18, the new season of the Czech top football competition, the Chance Liga, begins.

ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

15. 7. 2025 Viewers will be able to watch Sparta, Plzeň, and Baník matches in the preliminary rounds of European football cups live on Oneplay and Premier Sport channels.

SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS

13. 7. 2025 The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports.

STUDY PARKS ASSOCIATES: SHOPPABLE TV GROWING IN POPULARITY

27. 6. 2025 While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too.

SUMMER-FLAVOURED TV ADS — WHEN BRANDS RIDE THE WAVE OF VACATION VIBES AND CHILL

26. 6. 2025 Success in summer requires more than just the right product. It is important to understand that people live differently during the summer. They move from their living rooms outdoors, spend more time away from home, and consume media differently. They think less, feel more, and shop much more impulsively. They respond to ads that evoke atmosphere and emotion, radiating authenticity, ease, and a natural connection to the summer feel.