THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

23. 6. 2025 There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by focus and intent.

KOOPERATIVA TESTED A NEW VIRTUAL ADVERTISEMENT. WHAT DID IT SHOW?

16. 6. 2025 An advertisement that is not in the stadium but is still visible on LED panels. Kooperativa tested it during the Croatia-Czech Republic qualifying match thanks to Overlay technology.

ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

11. 6. 2025 Chance Liga became the most watched league across all sports on the Oneplay Sport platform and also recorded the most watched domestic match on this platform.

FREE TIME OF HALF OF CZECHS HAS CHANGED, SPORTS AND VIDEOS LEAD THE WAY

27. 5. 2025 More than half of Czechs are satisfied with the amount of free time they have. However, this is least true for the 35-54 age group, who feel they have less time for their hobbies due to work and family commitments, according to data from a ResSolution Group survey.

MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

9. 5. 2025 68% of Czechs will not miss the upcoming Ice Hockey World Championships.

NOVA AND PRIMA DON’T WANT TO WRITE OFF THEIR SERIES BECAUSE OF HOCKEY

6. 5. 2025 Commercial television stations Nova and Prima are adjusting their programming on the days when the Czech hockey players are scheduled to play their evening matches at this year's World Cup.

STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

4. 5. 2025 As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage.

STUDY USA: WOMEN’S SPORTS FANS WANT BETTER TV TUNE-IN INFO

8. 4. 2025 Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't know where to watch.

PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

7. 4. 2025 Evidence of the growing popularity of IPTV and TV apps is seen in the data on delayed viewing. For some shows, back-running from the archive can add hundreds of thousands of viewers.

SPORT IS A PHENOMENON AND NOVA HAS BEEN AWARE OF THIS SINCE THE BEGINNING OF THE BROADCAST, SAYS MENDEL

2. 4. 2025 Sport has been an important part of TV Nova's programming since it began broadcasting in 1994. Sports news is still one of the most watched programmes every day, and Nova Sport has gradually grown to six channels.

HOW WOMEN’S VIEWING HABITS FACTOR INTO STREAMING WARS

28. 3. 2025 The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no signs of slowing down, let’s break down which platforms are successfully winning women over:

WARC RANKINGS 2025: CREATIVE 100 REVEALED

21. 3. 2025 Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings; Ogilvy once again led the networks and WPP topped the holding groups; among brands, Apple and Anheuser-Busch InBev topped the WARC Creative 100 – here’s what you need to know. Get the full results

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

19. 3. 2025 Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another.

POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES

13. 3. 2025 The goals and strategies of brands advertising during the Super Bowl vary. However, for all of them – regardless of their goal – television advertising viewed on various screens (Multiscreen TV) delivered excellent results in the middle part of the marketing funnel. It significantly increased brand searches of all types. This is the conclusion of a study conducted by VAB, which focused on the impact of Super Bowl 2025 ads on consumer behaviour.

WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT

11. 3. 2025 EDO report reveals a surge in women's sports viewership in 2024 fueled ad growth.

SURVEY USA: MORE VIEWERS TURN TO STREAMING FOR SPORTS

10. 3. 2025 The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports

FOUR CHANNELS ONEPLAY SPORT WILL START BROADCASTING. WHERE WILL FOOTBALL, HOCKEY AND OTHER SPORTS BE?

6. 3. 2025 The O2 TV Sport channels are becoming Oneplay Sport stations. Where will the Chance League, MOL Cup or Tipsport extraliga be broadcast from Monday?