ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

11. 6. 2025 | 2 min read Chance Liga became the most watched league across all sports on the Oneplay Sport platform and also recorded the most watched domestic match on this platform.

FREE TIME OF HALF OF CZECHS HAS CHANGED, SPORTS AND VIDEOS LEAD THE WAY

27. 5. 2025 | 3 min read More than half of Czechs are satisfied with the amount of free time they have. However, this is least true for the 35-54 age group, who feel they have less time for their hobbies due to work and family commitments, according to data from a ResSolution Group survey.

MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

9. 5. 2025 | 2 min read 68% of Czechs will not miss the upcoming Ice Hockey World Championships.

NOVA AND PRIMA DON’T WANT TO WRITE OFF THEIR SERIES BECAUSE OF HOCKEY

6. 5. 2025 | 3 min read Commercial television stations Nova and Prima are adjusting their programming on the days when the Czech hockey players are scheduled to play their evening matches at this year's World Cup.

STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

4. 5. 2025 | 3 min read As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 | 4 min read One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage.

STUDY USA: WOMEN’S SPORTS FANS WANT BETTER TV TUNE-IN INFO

8. 4. 2025 | 1 min read Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't know where to watch.

PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

7. 4. 2025 | 5 min read Evidence of the growing popularity of IPTV and TV apps is seen in the data on delayed viewing. For some shows, back-running from the archive can add hundreds of thousands of viewers.

SPORT IS A PHENOMENON AND NOVA HAS BEEN AWARE OF THIS SINCE THE BEGINNING OF THE BROADCAST, SAYS MENDEL

2. 4. 2025 | 1 min read Sport has been an important part of TV Nova's programming since it began broadcasting in 1994. Sports news is still one of the most watched programmes every day, and Nova Sport has gradually grown to six channels.

HOW WOMEN’S VIEWING HABITS FACTOR INTO STREAMING WARS

28. 3. 2025 | 2 min read The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no signs of slowing down, let’s break down which platforms are successfully winning women over:

WARC RANKINGS 2025: CREATIVE 100 REVEALED

21. 3. 2025 | 6 min read Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings; Ogilvy once again led the networks and WPP topped the holding groups; among brands, Apple and Anheuser-Busch InBev topped the WARC Creative 100 – here’s what you need to know. Get the full results

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

19. 3. 2025 | 2 min read Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another.

POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES

13. 3. 2025 | 6 min read The goals and strategies of brands advertising during the Super Bowl vary. However, for all of them – regardless of their goal – television advertising viewed on various screens (Multiscreen TV) delivered excellent results in the middle part of the marketing funnel. It significantly increased brand searches of all types. This is the conclusion of a study conducted by VAB, which focused on the impact of Super Bowl 2025 ads on consumer behaviour.

WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT

11. 3. 2025 | 3 min read EDO report reveals a surge in women's sports viewership in 2024 fueled ad growth.

SURVEY USA: MORE VIEWERS TURN TO STREAMING FOR SPORTS

10. 3. 2025 | 3 min read The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports

FOUR CHANNELS ONEPLAY SPORT WILL START BROADCASTING. WHERE WILL FOOTBALL, HOCKEY AND OTHER SPORTS BE?

6. 3. 2025 | 5 min read The O2 TV Sport channels are becoming Oneplay Sport stations. Where will the Chance League, MOL Cup or Tipsport extraliga be broadcast from Monday?

STREAMING SERVICES BOOST THEIR INVESTMENT IN SPORTS RIGHTS

23. 2. 2025 | 3 min read Streaming services will account for 20% of what is spent on sports rights this year, according to new analysis, as the likes of Amazon and Netflix invest in live events to drive new subscribers and to entice advertisers with sponsorship deals and brand opportunities. Why sports rights matter As the streaming market reaches saturation point, adding live sport has become a new path to acquiring and retaining subscribers – and there’s evidence that it works. According to reports, Netflix gained approximately 1.5m US sign-ups from the Tyson/Paul boxing match and roughly 700,000 subscribers from its deal to show NFL Christmas Day games.

WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV

17. 2. 2025 | 5 min read Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast. It’s also a sports event that audiences will frequently watch together. But it’s not the only programming audiences gather for. Our research shows that Americans watch TV with other people (friends, family, even strangers at the bar) 47% of the time, on average, and alone the rest of the time.