SURVEY RANKS TOP SPORTS AMONG TV VIEWERS

13. 10. 2023 | 2 min read The NFL tops the rankings; volleyball, WBA are at the bottom of the top 20, according to a Reviews.org survey.

WOMEN’S SPORTS VIEWERSHIP ON THE RISE

9. 8. 2023 | 8 min read Interest in women’s sports is growing at a meteoric pace. How can broadcasters and sponsors fuel the momentum?

SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS

13. 2. 2023 | 4 min read The Kansas City Chiefs weren't the only winners at this year's Super Bowl, with several advertisers scoring top ratings for their commercials during Sunday night's game.

NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR

28. 1. 2022 | 1 min read Nova Group is building a new multifunctional sports studio, that will be used for broadcasting Nova Sport stations. It will be presented for the first time in the middle of 2022.

EGTABITE 293: HOW EUROSPORT IS USING BIOMETRIC RESEARCH TO DEEPEN AUDIENCE MEASUREMENT

13. 3. 2020 Keeping viewers engaged throughout a live sporting event on television - which may last up to several hours – often remains a challenge for TV companies. This week’s egtabite features the use of biometric measurement by Eurosport to tackle this challenge - an innovative approach aimed at understanding which moments during these events drive higher engagement and which moments are less engaging for viewers.