SCREENVOICE CELEBRATES FIVE YEARS: FROM AN INDUSTRY WEBSITE TO A KNOWLEDGE PLATFORM FOR TOTAL VIDEO AND TV ADVERTISING

10. 11. 2026 | 3 min read Launched by the Association of Commercial Television Broadcasters in 2021, ScreenVoice has been providing the Czech media market with up-to-date information, inspiration, research and original content focused on television, total video and TV advertising for five years.

TV NOVA HAS REVEALED HOW IT WILL DISPLAY ADVERTISEMENTS ON ONEPLAY

10. 11. 2026 | 4 min read Oneplay will expand the possibilities for television and online advertising. From November, Nova will introduce changes to the display of adverts during catch-up viewing and, next year, will add a new pricing plan featuring adverts embedded directly within streamed content. Details and a breakdown of advertising formats by subscription plan were presented at the Forum Media 26 conference, alongside the Onereach advertising product.

ONEPLAY HAS OVERTAKEN NETFLIX IN THE CZECH REPUBLIC AND IS NOW THE MOST POPULAR PAID VIDEO PLATFORM

10. 11. 2026 | 4 min read Oneplay is used regularly by 41 per cent of the Czech population, which, according to the Kantar Lifestyle 2026 survey, puts it ahead of Netflix, which stands at 35 per cent. On average, it reaches 3.6 million viewers per month. This is according to a presentation by TV Nova at the Forum Media 2026 conference. More than half of Czechs now use pay-TV and video-on-demand services.

EFFIE 2026: ČESKÁ SPOŘITELNA AND O2 HAVE THE MOST NOMINATIONS; FROM THE PUBLICIS GROUP

10. 11. 2026 | 2 min read A total of 48 campaigns, comprising 61 entries, have made it onto the shortlist for this year’s Effie Awards Czech Republic. Among the clients, Česká spořitelna and O2 received the most nominations, whilst Publicis Groupe is the most strongly represented agency. The winners of the 29th edition of the competition will be announced on 25 November.

LOOK, A MOTORBIKE! CAMPAIGN WON THE ADC BEST OF CREATIVITY 2026 AWARD FOR OUTSTANDING CREATIVITY AT THE EFFIE AWARDS

10. 11. 2026 | 7 min read The special ADC Best of Creativity award, presented jointly by the Association of Communication Agencies (AKA) and the Art Directors Club Czech Republic (ADC) as part of the Effie Awards Czech Republic, was won this year by the Hele, motorka! (Look, a motorbike!) by TRIAD Prague for BESIP and the Czech Insurance Association. The winner was selected by a separate jury comprising ADC members, who chose the entry with the most striking creative solution from among the Effie finalists.

MONSTERS, INC. TURNS 25: HOW MIKE AND SULLEY CONQUERED THE WORLD OF TV ADVERTISING

9. 11. 2026 | 10 min read Twenty-five years ago, on 2 November 2001, Pixar's animated film Monsters, Inc. arrived in US cinemas. The story of two employees at a factory powered by children's screams became a box-office hit and opened the door to a host of advertising partnerships. Mike Wazowski, Sulley and their fellow monsters went on to star in campaigns for brands including McDonald's, Nestlé, Hasbro, Kellogg's, Subway and Swiffer. A quarter of a century later, their advertising careers are still going strong. We look back at the most memorable commercials, brand collaborations and award-winning adverts that turned the world of Monstropolis into an advertising phenomenon.

THINK VIEWERS ARE IGNORING TV ADS WHEN THEY REACH FOR THEIR PHONES? A NEW SURVEY REVEALS THE OPPOSITE

6. 11. 2026 | 3 min read Research commissioned by Adwave, the self-serve advertising platform, shows that reaching for a phone while watching streaming TV is no longer a sign of a lost commercial break. More often, it is when a viewer decides to look something up, save it, and come back to it later.

RESEARCH UK: CHRISTMAS SHOPPERS SHUNNING AI

6. 11. 2026 | 4 min read AI might be dominating marketers’ conversations, but it isn’t dominating Christmas shopping lists. Just 8 per cent of UK consumers cite AI tools as a primary influence on what they will buy this Christmas, according to research commissioned by Ozone, the digital advertising business, and conducted by OnePoll.

CHRISTMAS ADVERTISING TURNS TO TELEVISION. IT STRENGTHENS BRANDS AND SUPPORTS BUSINESS PERFORMANCE

3. 11. 2026 | 8 min read Television plays an important role in the festive media mix. Findings from The 2026 Holiday & Seasonal Shopping Trends Report by tvScientific by Pinterest show that Performance TV/CTV advertising, when combined with other media channels, can help build brands, influence purchasing decisions and achieve business objectives. Its growing importance also reflects marketers’ increasing emphasis on measurable business results from advertising campaigns.

GTVG WEBINAR: HOW TO TURN EXTRAORDINARY GROWTH INTO A GLOBAL BRAND

2. 11. 2026 | 1 min read Where does TV sit when a brand is entering markets at speed and still needs to build recognition and trust locally?

HALLOWEEN 2026: BRANDS REVIVE HORROR LEGENDS, EMBRACE DARK HUMOR AND SCARE CONSUMERS ON A GRAND SCALE

31. 10. 2026 | 9 min read Zombie Santa Claus, Bill Murray as a Ghostbuster, and a cremation urn shaped like a potato chip can. Halloween 2026 proves that brands are not afraid to push the boundaries of creativity. And they have good reason to do so. Americans are expected to spend a record $13.5 billion on the spooky holiday, start shopping earlier than ever, and expect more from brands than just themed products. How are this year's Halloween marketing campaigns responding to changing consumer behavior?

STUDY UK: STOP FIGHTING THE PHONE AND MAKE IT TV’S RETURN PATH

30. 10. 2026 | 3 min read Broadcasters should treat the phone in viewers’ hands as a channel they can control rather than a distraction they are losing to.

CZECH CAMPAIGNS HAVE RECEIVED SIX NOMINATIONS FOR THE EUROPEAN EFFIE AWARDS

30. 10. 2026 | 3 min read Czech campaigns have secured six nominations for the finals of the Effie Awards Europe 2026. The winners of the 30th anniversary edition will be announced on 3 December in Brussels.

FROM MASERATI TO CITROËN: HOW THE INTOUCHABLES CONNECTED FILM AND ADVERTISING

29. 10. 2026 | 10 min read The French film The Intouchables became an unexpected audience phenomenon in November 2011. The story of the friendship between a paralysed aristocrat and his unconventional caregiver won over millions of viewers, made Omar Sy an international star and also left its mark on the world of marketing – from brands featured in the film to advertising campaigns involving the lead actors or even the directors themselves.

RESEARCH: FANDOM BOOSTS ADVERTISING EFFECTIVENESS

29. 10. 2026 | 4 min read UK research into streaming from Disney Advertising has identified a strong relationship between audiences' connection to the series and films they watch and advertising effectiveness. The data shows that emotional connection, fandom and enduring appeal are all associated with higher levels of detailed ad recall and purchase intent.

REPORT: WESTERN TV MARKET EXCEEDS €80BN IN 2025

28. 10. 2026 | 2 min read The Western European TV market grew by 2.4 per cent in 2025 to hit €80.4 billion, up from €78.6 billion the previous year, according to the 24th edition of ITMedia Consulting’s Annual Report, Turning Digital 2026 – The Broadcaster’s Digital Ecosystem.

NOVA TO LINK TV AND ONEPLAY ADVERTISING, AIMING TO IMPROVE REACH MEASUREMENT AND STREAMING MONETISATION

27. 10. 2026 | 13 min read Nova Group is preparing new advertising products that will link linear television with video advertising on Oneplay and make it possible to measure campaigns’ incremental reach. From November, it will also restrict ad skipping in catch-up viewing, a move expected to generate around 5% more gross rating points (GRPs). It plans to launch a new ad-supported tier on Oneplay in the first quarter of 2027.

STUDY: VOD ADVERTISING DELIVERS MEASURABLE SHORT-TERM SALES GROWTH

26. 10. 2026 | 3 min read Streaming TV-on-demand advertising drives measurable, incremental sales rather than just brand awareness, according to research conducted by WPP Media in conjunction with Amazon Ads.