STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

4. 5. 2025 As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%. A new study finds that as TV viewership for women’s sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad impact, according to EDO. The study found that from… Continue reading STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS



BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER

2. 5. 2025 Harry Potter and his magical world are symbols of the magic and fantasy behind the reality of everyday life. The idea that even an ordinary person could belong to the world of magic is appealing and inspiring to many people. But that’s not the only thing that attracts advertisers to the Harry Potter phenomenon. In… Continue reading BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER



LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

26. 4. 2025 The winner of the Like Generation Z award at the ADC Awards was the “Nenasaditelný prsten” campaign created by Leo Burnett for Prague Pride. For the third time, multimedia students studying economics at the University of Economics in Prague have chosen the winner of the Like Generation Z award at the ADC Awards. The award… Continue reading LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN



FIVE HOLLYWOOD MOMENTS THAT MADE BRANDS UNFORGETTABLE

17. 4. 2025 Hollywood doesn’t just write film history—it also shapes the legacy of brands. These five iconic moments helped brands achieve record-breaking sales. Most of us associate Hollywood with movie stars, luxury, and success. But this Los Angeles neighbourhood is more than just a dream factory spinning tales of fortune. The American film industry sets cultural trends,… Continue reading FIVE HOLLYWOOD MOMENTS THAT MADE BRANDS UNFORGETTABLE



THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

13. 4. 2025 The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options. Media behaviour is changing. Europeans are seen to be trying to save on subscriptions for SVOD services. The credibility of social media is decreasing in their eyes due… Continue reading THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE



THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

11. 4. 2025 The ADC Czech Creative Awards already know their finalists. In total, there are 118 entries on the shortlist, with VML and McCann having the highest number of entries. After three days of intense jury evaluation, ADC, the organizer of the 32nd ADC Czech Creatie Awards, announces this year’s shortlist – out of 270 entries, 118… Continue reading THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN



THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET

10. 4. 2025 Slovakia’s market leader in fruit syrups is coming to the Czech Republic with a campaign from Triad Prague. The spot was produced by Divize studio with director Bára Anna Stejskalová. With the concept of Fairy Tales from the Golden Well, the syrup brand wants to differentiate itself from the established communication in the category. “We… Continue reading THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET



IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?

4. 4. 2025 Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase. Consumer interest in shopping via TV is growing,… Continue reading IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?



CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

4. 4. 2025 Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup. When Apple introduced the first generation iPod music player in 2001, there were already a number of competitors on the market. Yet within two years, the new product had already captured more than a third of the… Continue reading CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED



BLOCKS HERE AND THERE: MINECRAFT AS A SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS

4. 4. 2025 All eyes of the famous game’s fans were fixed on the long-awaited Minecraft Movie, which premiered on 4 April 2025, and became one of the biggest film hits of the year. Naturally, many advertisers jumped on the bandwagon of the new film with their campaigns. The new film has so far grossed over 320 million… Continue reading BLOCKS HERE AND THERE: MINECRAFT AS A SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS



BRAND BATTLES IN THE BEVERAGE MARKET: COCA-COLA AND PEPSICO ON THE BATTLEGROUND

3. 4. 2025 The Cola Wars, which have been raging for over a hundred years between the iconic brands Coca-Cola and Pepsi, take place not only on store shelves but especially in advertising space. In this fight, television commercials have played a key role, becoming the main tool for building consumer loyalty and brand identity. The rivalry between… Continue reading BRAND BATTLES IN THE BEVERAGE MARKET: COCA-COLA AND PEPSICO ON THE BATTLEGROUND



RAPID GROWTH OF RETAIL MEDIA WILL ALSO BE SUPPORTED BY LINKING WITH CTV ADVERTISING

3. 4. 2025 Shopping directly from the TV screen will soon become a reality, thanks to the rapid growth of retail media and its integration with smart screen advertising (CTV), Duncan Painter said at the OmniConnect conference. The retail media segment is becoming an important part of marketing strategies around the world and its influence is growing. Retail… Continue reading RAPID GROWTH OF RETAIL MEDIA WILL ALSO BE SUPPORTED BY LINKING WITH CTV ADVERTISING



OMNICONNECT: EMOTIONS ARE AN UNTAPPED RESOURCE IN ADVERTISING

3. 4. 2025 Another edition of the OmniConnect conference took place, with high-ranking representatives of Omnicom’s network agencies in attendance. The emphasis on emotional connection with audiences is proving crucial to the long-term success of brands. Yet, in today’s advertising world, the rational side of decision-making receives overwhelming attention. “But the future of business depends on how we… Continue reading OMNICONNECT: EMOTIONS ARE AN UNTAPPED RESOURCE IN ADVERTISING



APRIL FOOLS’ DAY 2025 — THE 21 BEST (AND WORST) JOKES AND PRANKS

2. 4. 2025 I’m rating every company April Fools’ prank based on cringeworthiness. April Fools’ Day has come and gone, and companies across the globe have given us their best shot — posting jokes and pranks that vary from being pretty funny to downright cringeworthy. From a gaming headset that can translate Gen Z “brainrot” to a wearable… Continue reading APRIL FOOLS’ DAY 2025 — THE 21 BEST (AND WORST) JOKES AND PRANKS



STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US

1. 4. 2025 A new report has found 59% of connected TV users begin their journey with broadcaster-produced content when they switch on TV. RTL AdAlliance has revealed the fourth edition of its annual study – The New Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the… Continue reading STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US



SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE

1. 4. 2025 A new adaptation of Snow White recently hit cinemas and sparked a wave of discussion. Despite the mixed reactions to the new animated film from The Walt Disney Studios, the timeless story of a beautiful, innocent girl, an evil stepmother, and seven dwarfs still resonates emotionally with both children and adults. And as such, it… Continue reading SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE



NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

31. 3. 2025 Nielsen Insights says that while there’s general agreement that the right media mix ultimately embraces solutions from the worlds of both digital and traditional media, the question remains one of balance. “It’s been a favorite question among marketing pundits, and the consensus today is that advertisers need brand building and performance marketing to work in… Continue reading NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.



CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS

31. 3. 2025 Young people are more often guided in their purchases by advertising on social networks, while the older generation prefers TV spots and leaflets. This is according to a new wave of research on Czechs and advertising. Czechs’ attitudes towards advertising have stabilised in recent years, but there are still clear trends reflected in their buying… Continue reading CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS