MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

3. 3. 2026 Sometimes, adverts get under our skin. And then, even hours after watching them, we find ourselves humming a catchy melody or jingle that got stuck in our heads. Yet in planning advertising campaigns, music is often an “afterthought”. This was one of the reasons for the creation of the study Sound Science: How Music Is… Continue reading MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY

3. 3. 2026 Research from OM Media Trials and Zefr finds ads running next to some AI content perform well The rise of low-quality AI-generated online content, colloquially known as “AI slop,” has sparked backlash among many consumers. Some brands are virtue signalling with ad campaigns that mock AI. But the current state of AI-generated content is more… Continue reading BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY

SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

2. 3. 2026 They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions. A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this year. The new 2026 CTV/OTT… Continue reading SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

THE RISE OF CONNECTED TV: RESHAPING ADVERTISING IN THE DIGITAL AGE

2. 3. 2026 The landscape of television has undergone a profound transformation over the past decade, driven by technological advancements and shifting consumer behaviors. What began as a simple broadcast medium has evolved into a sophisticated ecosystem where connected TV (CTV) plays a central role. This shift not only alters how viewers consume content but also revolutionizes advertising… Continue reading THE RISE OF CONNECTED TV: RESHAPING ADVERTISING IN THE DIGITAL AGE

NEW SCREAM HITS THEATERS AS AUDIENCES BUZZ WITH ANTICIPATION. BRANDS TAP INTO THE POPULARITY OF HORROR IN ADVERTISING CAMPAIGNS

2. 3. 2026 Three years have passed since the release of Scream 6, and the seventh instalment is now racing into theatres. The trailer for the new film premiered during this year’s Super Bowl, leaving fans of the franchise eager for more. The sixth film was a major commercial success, grossing over $168 million worldwide and becoming the… Continue reading NEW SCREAM HITS THEATERS AS AUDIENCES BUZZ WITH ANTICIPATION. BRANDS TAP INTO THE POPULARITY OF HORROR IN ADVERTISING CAMPAIGNS

TV ADS TOP THE CHARTS FOR PURCHASES, AND FOR ANNOYANCE

24. 2. 2026 TV ads drive purchase behavior for 49% of consumers, making them the most effective channel, even though 36% find them disruptive, according to a January report from DISQO. Beyond the chart: TV’s effectiveness has some science behind it. Across generations, 43% of US adults say TV is the most acceptable place for advertising, according to… Continue reading TV ADS TOP THE CHARTS FOR PURCHASES, AND FOR ANNOYANCE

WHEN ADS DON’T STOP THE RACE: HOW BRANDS CARVE OUT A PLACE IN WINTER SPORTS STORYLINES?

22. 2. 2026 Winter sports events are more than just ad space for brands – they are fully formed worlds with a distinct atmosphere, visual identity, and an audience that knows exactly why it is watching. That’s why campaigns work best when they don’t try to overpower the action but instead build on it. From the nighttime energy… Continue reading WHEN ADS DON’T STOP THE RACE: HOW BRANDS CARVE OUT A PLACE IN WINTER SPORTS STORYLINES?

RADIO ADVERTISING GREW BY TWO PER CENT IN 2025, BUT THE MARKET SLOWED DOWN

20. 2. 2026 Although the overall increase in net investment in radio advertising did not keep pace with previous years, it still showed a slight increase of two per cent. The significant reduction in advertising on Czech Radio last year did not help commercial stations. Net investment in radio advertising grew by 2% last year, reaching a total… Continue reading RADIO ADVERTISING GREW BY TWO PER CENT IN 2025, BUT THE MARKET SLOWED DOWN

STUDY BY BARB: LIVE TV STILL ACCOUNTS FOR 45% OF VIEWING AS STREAMING HITS 38% IN 2025

19. 2. 2026 Barb has published a new report, What People Watched in 2025, arguing that UK viewing habits are better explained by adaptation than a clean break from linear television. The report spans live and on-demand viewing across broadcasters’ VOD services, subscription streamers and video-sharing platforms, bringing the different parts of the TV ecosystem into a single… Continue reading STUDY BY BARB: LIVE TV STILL ACCOUNTS FOR 45% OF VIEWING AS STREAMING HITS 38% IN 2025

SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

18. 2. 2026 Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media. NBC Sports said its Super Bowl coverage Feb. 8 set an all-time media record for peak viewing, with 137.8 million watching in the second quarter as the Seattle Seahawks led the New England… Continue reading SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

18. 2. 2026 According to a report by AdForum, the most creative awards last year went to German retailer Penny’s “Price Packs” campaign. The “Price Packs” campaign by German retail chain Penny, which displayed the price of goods directly on the packaging of its private labels, was the most acclaimed campaign of last year. This is according to… Continue reading ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

VAB STUDY: SOCIAL MEDIA HAS NO CHANCE OF HELPING SMALL BRANDS BREAK THROUGH WITHOUT ADVERTISING ON STREAMING TV

17. 2. 2026 Today’s VAB webinar showed that while social media is popular among advertisers, it is far from a silver bullet. It’s true that it is easy to buy, easy to measure, and allows for quick testing. But there is one major problem: new research shows that its effect on new brands is limited and absolutely insufficient… Continue reading VAB STUDY: SOCIAL MEDIA HAS NO CHANCE OF HELPING SMALL BRANDS BREAK THROUGH WITHOUT ADVERTISING ON STREAMING TV

HOW LUNAR NEW YEAR BECAME A MARKETING MOMENT

17. 2. 2026 The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us. Calling all who celebrate Lunar New Year! Gather your family, friends, red envelopes, and…brands? The Year of the Fire Horse is officially upon us, and in honor of the holiday celebrated… Continue reading HOW LUNAR NEW YEAR BECAME A MARKETING MOMENT

THE CHINESE NEW YEAR IS UPON US. DIOR WELCOMES IT WITH A COLLECTION AND A SHORT FILM IN BAROQUE STYLE

17. 2. 2026 Tuesday, 17 February marked the beginning of the Chinese Year of the Horse. Dior welcomes it with a new collection, accompanied by a new short film. The film was directed by Nina Gantz and Renée Zhan from the London-based production studio Blinkink. The stop-motion film, entitled A Ride of the Moon, was created for the… Continue reading THE CHINESE NEW YEAR IS UPON US. DIOR WELCOMES IT WITH A COLLECTION AND A SHORT FILM IN BAROQUE STYLE

TV ADVERTISING WITH A TASTE OF ITALY: BRANDS LIKE FERRERO, APEROL, FIAT AND GUCCI CONQUERED THE WORLD

16. 2. 2026 What is the history of Italian advertising, what makes it distinctive, and which Italian brands have conquered the world through TV ads?

ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

13. 2. 2026 This year’s 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries. The Art Directors Club Czech Republic announces the composition of the juries for the 33rd edition of the ADC Czech Creative Awards 2026. Fifty judges from across Europe will decide on the best creative works of 2025 on… Continue reading ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL

13. 2. 2026 American technology company Squarespace, which focuses on website creation, brought together Oscar-winning actress Emma Stone and acclaimed director Yorgos Lanthimos in its latest advert for Sunday’s Super Bowl. The result is a cinematic spot full of frustration. Emma Stone cannot register a domain with her name. This is the problem that Yorgos Lanthimos captures in… Continue reading ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL

FROM DOORDASH TO CLASH OF CLANS, THESE ARE THE VALENTINE’S DAY CAMPAIGNS WE’RE LOVING

12. 2. 2026 From playful product truths to bromance-fueled gaming and culture-led stunts, this year’s Valentine’s Day campaigns show brands moving beyond traditional romance to celebrate connection in all its forms. Valentine’s Day marketing continues to evolve, with brands leaning into humor, cultural relevance and unexpected emotional insights to cut through the seasonal noise. This year’s standout campaigns… Continue reading FROM DOORDASH TO CLASH OF CLANS, THESE ARE THE VALENTINE’S DAY CAMPAIGNS WE’RE LOVING