CZECH ATTENTION STUDY REVEALS SIGNIFICANT DIFFERENCES ACROSS ADVERTISING FORMATS

2. 9. 2026 | 8 min read Viewer attention can vary significantly depending on ad length, position within an advertising break, and the type of advertising format. These are among the preliminary findings of a pilot project by Omnicom Media, the first study in Central and Eastern Europe to measure real-world attention to TV and video advertising in people’s homes.

ZLATÝ KLINEC: GRAND PRIX OF SLOVAK ADVERTISING GOES TO NOVEMBER 17 CAMPAIGN

2. 9. 2026 | 10 min read The Slovak Zlatý klinec competition has announced the winners of its 2026 edition. The Grand Prix went to the Ďakujeme 17. novembru campaign by Made by Vaculik. Telekom became the most successful advertiser, while MUW Saatchi & Saatchi retained its Agency of the Evening title.

STUDY USA: LIVE TV STILL IMPORTANT FACTOR WHEN CHOOSING A STREAMING BUNDLE

2. 9. 2026 | 2 min read Continued demand for aggregation across traditional and streaming video drives new bundles and channel combinations.

NEW GLOBAL TV GROUP OVERVIEW HIGHLIGHTS THE POWER OF TV ADVERTISING

31. 8. 2026 | 2 min read The Global TV Group has released its new 2026 deck, The Power of TV Advertising 2026, bringing together international research on reach, business outcomes, attention, trust and innovation. Among other findings, the data reveal significant differences in the amount of actual attention advertising receives on television, YouTube and social media.

WUNDERKIND’S ADAM GENDELMAN: PAUSE ADS DRIVE TWICE THE ATTENTION OF STANDARD 60-SECOND SPOTS

31. 8. 2026 | 3 min read When a viewer pauses a TV show they’re streaming, they’re still in the room. They’re still looking at the screen, still mentally engaged. That moment, it turns out, is far more valuable to advertisers than the traditional commercial break viewers routinely use to check their phones or go to the fridge.

EFFIE STAGE WILL FOCUS ON WHAT LIES BEHIND COMMUNICATION THAT WORKS

26. 8. 2026 | 4 min read This year’s Effie Stage programme will feature more than twenty guests from the Czech Republic and abroad. The conference will focus on marketing effectiveness, creativity, the impact of artificial intelligence on brands, and the relationship between clients and agencies.

VAB: ADS IN LOCAL NEWS BOOST SALES AND BRAND PERCEPTION

25. 8. 2026 | 3 min read VAB: Ads in Local News Boost Sales and Brand Perception Ads in breaking local TV news coverage make all viewers, including younger ones, more likely to purchase a product, according to the survey.

SURVEY: MOST ‘UNSKIPPABLE’ ADS NOT BEING WATCHED

24. 8. 2026 | 4 min read Research from consumer insights platform Attest finds that many of the assumptions underpinning media planning simply don’t reflect how people actually consume content today.

HOLLYWOOD AT THE SERVICE OF BREWERIES: FAMOUS BEER COMMERCIALS FEATURING GLOBAL CELEBRITIES

21. 8. 2026 | 10 min read This year, International Beer Day was celebrated on Friday, 7 August. It is the perfect opportunity to revisit not only the taste and history of this popular drink, but also the advertisements that have connected beer with film, music and the world of celebrities. Brad Pitt fled an army of photographers for Heineken, Mads Mikkelsen searched for the recipe for Danish happiness, Snoop Dogg reflected on life by the beach, and Orlando Bloom explored the secrets of Prague’s brewing tradition.

TOM AND JERRY: A NEW FILM SETS OFF AN ADVERTISING CHASE

20. 8. 2026 | 12 min read Tom has been chasing Jerry for more than 85 years – and not only on television and cinema screens. The famous duo also have a surprisingly rich advertising career behind them, promoting cars, soft drinks, fast food and hygiene products. With the arrival of the new feature film Tom and Jerry: Forbidden Compass, the advertising machine is once again running at full speed. This time, however, mainly in China, where new animated commercials have been created for Pizza Hut and dairy brands owned by Mengniu.

THE NEXT STREAMING AD WAR IS ALREADY HAPPENING ON YOUR TV’S HOME SCREEN BEFORE YOU WATCH ANYTHING

20. 8. 2026 | 8 min read The battle for streaming attention is moving outside the apps. TV makers, platforms, and advertisers increasingly want control of the home screen, while viewers are becoming more concerned about ads, tracking, and information overload. The first fight in streaming no longer happens inside Peacock, Prime Video, or Disney+. It happens before you open a single app.

LEONARDO DA VINCI IN TV ADVERTISING: THE GENIUS WHO KNEW HOW TO SELL HIMSELF

18. 8. 2026 | 11 min read Leonardo da Vinci is an almost perfect historical celebrity for modern advertising: he embodies genius, ingenuity, creativity and the ability to stay ahead of his time. Even more interesting, however, is Leonardo’s historical connection with what we would today call marketing. Surviving sources show that Leonardo himself knew how to present his abilities very strategically to a potential patron and later created spectacular court entertainments that helped demonstrate the power and prestige of the rulers he served.

PRIMA SPORT WILL NOT BE INCLUDED IN TV AUDIENCE MEASUREMENTS FOR THE TIME BEING; IT WILL SELL ADVERTISING ON A BLOCK BASIS

17. 8. 2026 | 3 min read The new sports channel, Prima sport, will not be included in the electronic TV audience measurement system upon its launch. For the time being, the Prima Group plans to sell advertising on the channel separately via a time-slot-based price list, with advertising rates determined by the appeal of individual sports broadcasts.

INADEQUATE MEASUREMENT IS HOLDING BACK INVESTMENT IN DIGITAL ADVERTISING

16. 8. 2026 | 2 min read According to a survey by e-Marketer and AppsFlyer, inadequate measurement of digital channel performance may be holding back advertising investment. Nearly six out of ten marketers said that, due to a lack of measurement tools, their organisations are likely to invest less in profitable channels.

WINGS, ADRENALINE AND MILLIONS OF VIEWERS: ICONIC ENERGY DRINK COMMERCIALS

15. 8. 2026 | 15 min read When a product has energy in its name, a brand can afford to add a few extra volts to its advertising campaign. International Energy Drink Day, celebrated on 15 August, is therefore the perfect excuse to look back at campaigns that turned an ordinary can into a symbol of adrenaline, performance and pop culture – and sometimes pushed the boundaries of advertising so far that the ad itself became an event.

HOME SCREENS ARE A PRIME CTV AD TOUCHPOINT

14. 8. 2026 | 3 min read The CTV home screen is becoming premium ad real estate.

THE ODYSSEY IN ADVERTISING: BRANDS SET SAIL FOR A MOVIE HIT, WHILE MATT DAMON SELLS BEER AND CRYPTO

13. 8. 2026 | 11 min read This summer, one of the oldest stories in Western culture returned to cinema screens and, judging by rising box-office revenues and sold-out screenings, is enjoying phenomenal success. The adventures of the mythical hero Odysseus are accompanied by epic images of sea voyages, numerous heroic trials and the everyday clashes of an “ordinary” man with the gods. The premiere of The Odyssey naturally inspired official partners as well as various brands eager to ride the wave of the ancient Greek theme. Yet the motif of an odyssey had appeared in advertising long before this new film, while Matt Damon, who plays Odysseus, also has an advertising history of his own.

NOVA PREPARES NEW MONETISATION MODEL FOR ONEPLAY AND AIMS TO RETAIN KEY SPORTS RIGHTS

12. 8. 2026 | 5 min read Nova is getting closer to launching a new ad-supported subscription tier for its Oneplay video platform. The move will also introduce a new approach to advertising sales across linear and digital viewing. Nova plans to reveal the details this autumn. At the same time, Nova CEO Daniel Grunt expects the cost of sports broadcasting rights to continue rising.