PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS

4. 12. 2025 The Prima Group will start inserting special advertising blocks into the rewatches of its TV channels on the Oneplay service from next year. Jan Čadek, Prima’s commercial director, said this in an interview with Médiář.cz. The advertising blocks inserted into Oneplay will replace the original advertising included in linear broadcasts, and only when played back… Continue reading PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS

PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

4. 12. 2025 Using AI and innovation, Publicis Groupe is breathing life into its history, celebrating its first 100 years and setting the course for the next century. From its beginnings in 1926 as a creative workshop in Montmartre, through international expansion, innovation in data analytics and technology, to its current position as an industry-leading holding company, Publicis… Continue reading PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

3. 12. 2025 Generation Z plays a significant role in today’s marketing and media. That is why it was the focus of this year’s conference, which was held on 26 November by the Department of Marketing Communications at the School of Creative Communication. This year’s marketing conference at the College of Creative Arts was entitled Generation Z, Marketing… Continue reading GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

2. 12. 2025 Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters… Continue reading BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’

30. 11. 2025 The Future of Media London Commercial leaders representing Channel 4, ITV and Sky have called for advertisers to disinvest from Meta and other Big Tech platforms and reinvest that adspend with “trusted” media owners. “When I speak to agencies, I do come across a lot of planners and buyers that feel conflicted in having to… Continue reading CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’

EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS

25. 11. 2025 Half of the entries made it to the final of the Effie advertising effectiveness competition. The winners will be announced in December. The finalists of the Effie advertising effectiveness competition were announced at this year’s Forum Media conference. Out of 117 entries, 54 made the shortlist. The list of finalists was unveiled by AKA President… Continue reading EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS

CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS

23. 11. 2025 The Czech participation in the international ADC*E Awards competition recorded a record result – seven awards. In the international ADC*E Awards, Czech agencies took home a total of seven awards – succeeding across categories from crafty to data work to PR events. They have advanced to the European round as winning or shortlisted projects from… Continue reading CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS

TRUST MATTERS – AND TV EARNS IT

22. 11. 2025 In a world saturated with advertising, trust is everything. People are exposed to more commercial messages than ever before, across more platforms, but attention doesn’t guarantee belief or action. This is where TV stands apart. It is consistently rated as the most trusted form of advertising in the UK. That trust is not incidental. It… Continue reading TRUST MATTERS – AND TV EARNS IT

WORLD TELEVISION DAY AND HIGHLIGHTS ITS IMPORTANCE AS A MEDIUM THAT SIGNIFICANTLY IMPACTS PEOPLE’S LIVES AND ADVERTISERS’ BUSINESS SUCCESS

21. 11. 2025 World Television Day aims to highlight the contribution of television as a symbol of communication and global connectivity between people and nations. This year's event is a reminder of the importance of a medium that has been with us for more than seventy years.

ATTACK OF THE ZOMBIE SHOPPERS

21. 11. 2025 Brands that don’t shape the prompt will be eaten alive, writes UM London’s planning partner Lawrence Dodds. For decades, marketers have fought for attention, crafting ads, optimising SEO, and battling for shelf space. Now a new threat has emerged: the zombie shopper. People are outsourcing decisions to AI agents. They no longer browse, compare, or… Continue reading ATTACK OF THE ZOMBIE SHOPPERS

STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

19. 11. 2025 Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets. The ISBA findings – published in partnership with Ebiquity and the World Federation of Advertisers – found that 37% of UK marketers are planning to increase their share… Continue reading STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES

17. 11. 2025 TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’. You don’t need to be an expert to know that TV has never been more under pressure to command the marketing plans and budgets it used to. Certain media… Continue reading TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES

STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS

17. 11. 2025 B2B buying decisions are being increasingly influenced by personal drivers – such as trust, values, and instincts – a shift that has grown in importance by 10% since 2021, according to research from Dentsu.  The findings – in collaboration with B2B International, owned by Dentsu – were presented at the Marketing Research Society’s B2B Conference… Continue reading STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS

NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

14. 11. 2025 TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and… Continue reading NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

11. 11. 2025 The last quarter of the year determines the success of most e-shops. While a record-breaking season can bring in up to 80% of the year’s sales, any mistake in the campaign, logistics or preparation can mean millions lost, warns performance advertising expert Honza Bartoš. The last quarter of the year determines the success of most… Continue reading YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

10. 11. 2025 As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE

10. 11. 2025 In an advertising-saturated world, the brands that succeed are those that become part of the culture. According to Darko Silajdžić of McCann Prague, the path to brand fame leads through emotion, creativity and relevant activations that respond to customer needs. Brands that can become part of the culture have an edge over their competitors. “People… Continue reading BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE

WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING

6. 11. 2025 In a season of borrowed characters, nostalgic tracks and early launches, the real winners are the brands that know who they are, and stick to it, writes Leith’s Leona Coupar. So far, Christmas 2025 feels like a chorus sung in unison, drowning out the individual voices. The year’s narrative is being defined not by bold… Continue reading WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING