TRUST MATTERS – AND TV EARNS IT

22. 11. 2025 In a world saturated with advertising, trust is everything. People are exposed to more commercial messages than ever before, across more platforms, but attention doesn’t guarantee belief or action. This is where TV stands apart. It is consistently rated as the most trusted form of advertising in the UK. That trust is not incidental. It… Continue reading TRUST MATTERS – AND TV EARNS IT

WORLD TELEVISION DAY AND HIGHLIGHTS ITS IMPORTANCE AS A MEDIUM THAT SIGNIFICANTLY IMPACTS PEOPLE’S LIVES AND ADVERTISERS’ BUSINESS SUCCESS

21. 11. 2025 World Television Day aims to highlight the contribution of television as a symbol of communication and global connectivity between people and nations. This year's event is a reminder of the importance of a medium that has been with us for more than seventy years.

ATTACK OF THE ZOMBIE SHOPPERS

21. 11. 2025 Brands that don’t shape the prompt will be eaten alive, writes UM London’s planning partner Lawrence Dodds. For decades, marketers have fought for attention, crafting ads, optimising SEO, and battling for shelf space. Now a new threat has emerged: the zombie shopper. People are outsourcing decisions to AI agents. They no longer browse, compare, or… Continue reading ATTACK OF THE ZOMBIE SHOPPERS

STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

19. 11. 2025 Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets. The ISBA findings – published in partnership with Ebiquity and the World Federation of Advertisers – found that 37% of UK marketers are planning to increase their share… Continue reading STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES

17. 11. 2025 TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’. You don’t need to be an expert to know that TV has never been more under pressure to command the marketing plans and budgets it used to. Certain media… Continue reading TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES

STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS

17. 11. 2025 B2B buying decisions are being increasingly influenced by personal drivers – such as trust, values, and instincts – a shift that has grown in importance by 10% since 2021, according to research from Dentsu.  The findings – in collaboration with B2B International, owned by Dentsu – were presented at the Marketing Research Society’s B2B Conference… Continue reading STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS

NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

14. 11. 2025 TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and… Continue reading NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

11. 11. 2025 The last quarter of the year determines the success of most e-shops. While a record-breaking season can bring in up to 80% of the year’s sales, any mistake in the campaign, logistics or preparation can mean millions lost, warns performance advertising expert Honza Bartoš. The last quarter of the year determines the success of most… Continue reading YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

10. 11. 2025 As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE

10. 11. 2025 In an advertising-saturated world, the brands that succeed are those that become part of the culture. According to Darko Silajdžić of McCann Prague, the path to brand fame leads through emotion, creativity and relevant activations that respond to customer needs. Brands that can become part of the culture have an edge over their competitors. “People… Continue reading BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE

WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING

6. 11. 2025 In a season of borrowed characters, nostalgic tracks and early launches, the real winners are the brands that know who they are, and stick to it, writes Leith’s Leona Coupar. So far, Christmas 2025 feels like a chorus sung in unison, drowning out the individual voices. The year’s narrative is being defined not by bold… Continue reading WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING

RESEARCH: YOUNG SHOP FAST, OLDER PLAN AHEAD

6. 11. 2025 While there are differences in shopping behaviour between generations, they have one thing in common: they want shopping to be clear, fair and human. Young consumers shop quickly and impulsively, while older consumers plan ahead more. Yet they have one thing in common: they expect clarity, fairness and humanity in shopping. This is according to… Continue reading RESEARCH: YOUNG SHOP FAST, OLDER PLAN AHEAD

ART DIRECTORS CLUB ANNOUNCES THE THIRD CREATIVE EXPRESS

5. 11. 2025 ADC is launching the next edition of the Creative Express Czech Slovakia competition for young talents aged 21 to 28. The Art Directors Club Czech Republic (ADC) is launching registration for the third edition of the Creative Express Czech Republic competition, aimed at young talents aged 21 to 28. The project connects the Czech and… Continue reading ART DIRECTORS CLUB ANNOUNCES THE THIRD CREATIVE EXPRESS

“WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT

3. 11. 2025 The Concert for the Future, which annually concludes the 17 November celebrations in Prague, has prepared its first feature spot for its upcoming 10th year. It communicates this year’s theme and the dramaturgy of the programme in the form of the so-called “safeguards” of democracy, which need to be agreed upon regardless of which politicians… Continue reading “WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

2. 11. 2025 Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year. For most of us, this time of year is about barbeques, beaches and sunburn – not sleigh bells and Santa hats. But for adland, Christmas is bigger in August than it… Continue reading THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

PINTEREST GETS THE JUMP ON BACK-TO-SCHOOL CAMPAIGNS

2. 11. 2025 Pinterest has shared some new tips for marketers looking to tap into the 2026 Back-to-School period, in order to ensure that you have your plans in place ahead of the shopping season. Yes, we’re talking post-holidays, Back-to-School, which still feels like a long way off. But as Pinterest notes: “On Pinterest, back-to-school planning starts as… Continue reading PINTEREST GETS THE JUMP ON BACK-TO-SCHOOL CAMPAIGNS

STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION

1. 11. 2025 We’ve all become obsessed with attention as a media metric. As marketers, we’ve spent the past few years fixated on measuring how long people look at our ads, how engaged they are, and which channels deliver the most eyeball time. But we’re missing something fundamental: before anyone can pay attention to your ad, they first… Continue reading STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 11. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he described a… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE