IF YOUR TRAVEL AD LOOKS TOO PERFECT, GEN Z WON’T TRUST IT

28. 6. 2025 What clicks with Gen Z? Show them the good, the bad and the ugly.

AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

26. 6. 2025 The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition. The Association of Communication Agencies (AKA) is launching the 28th edition of the Effie Awards Czech Republic competition. Campaigns can be submitted until 24 August. The winners will be selected by a jury of more than forty members during the autumn,… Continue reading AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

23. 6. 2025 A new TV commercial for the 4camping e-shop has been broadcast on TV Nova since 16 June. It takes the brand out of the campsite with an emotional campaign closer to tourism, without trying to show extreme conditions. “When you say “outdoor”, you imagine an eight-thousander, bad weather or sport. But the vast majority of… Continue reading 4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

17. 6. 2025 The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes. The Fixables campaign, whose pilot project was launched in the Czech Republic, was successful twice in the Design category. It won bronze for design aimed at… Continue reading CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN

17. 6. 2025 The ‘Take a break from your mobile’ campaign, created for KitKat by the VML agency, was awarded the Grand Prix at the Cannes Lions competition. The Czech agency VML has won the highest award, the Grand Prix, at the ongoing creativity festival Cannes Lions for its campaign ’Take a break from your mobile phone“, created… Continue reading VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN

13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY

10. 6. 2025 The HbbTV Association is delighted to announce that the 13th HbbTV Symposium and Awards will take place on 12-13 November 2025 in Istanbul, Turkey. This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic… Continue reading 13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY

WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

10. 6. 2025 Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan’s personality in advertising. Ivan Trojan did not make it into the ranking for the first time in several years TOP actors in advertising, which is published annually by the ResSolutin Group in cooperation with… Continue reading WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT

9. 6. 2025 If an amendment is passed in the final reading of the bill on addictive substances, it will mean major restrictions on advertising by lottery and betting companies. During the second reading of a parliamentary bill to amend the Act on the Protection of Health from the Harmful Effects of Addictive Substances, an amendment was tabled… Continue reading THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT

HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?

6. 6. 2025 Alcohol as a health drink or the key to success for women. Oldřich Vávra from the Department of Marketing at the University of Economics in Prague focuses on how advertising and marketing of alcoholic beverages have evolved. The Czech Republic is still one of the countries with the highest per capita consumption of alcohol in… Continue reading HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?

STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

4. 6. 2025 More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research A new Horowitz Research study highlights the growing importance of streaming, with data showing that 61% of weekly TV content viewing this year occurred on streaming platforms, up from 45% in 2024 and 38% in… Continue reading STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

MYTHS ABOUT GEN Z CAN HARM MARKETING

2. 6. 2025 This year’s Best Brands competition revealed which brands are particularly well received by members of Generation Z. Numerous myths about this generation were also uncovered – and debunked. The Best Brand Awards is an international competition based in Germany. Its goal is to recognise brand concepts from around the world. This year’s Best Brand Awards… Continue reading MYTHS ABOUT GEN Z CAN HARM MARKETING

YOUNG PEOPLE ARE RETURNING TO TELEVISION: NEW APPROACHES TO MEDIA PLANNING

1. 6. 2025 Using streaming services is not a matter of age. This is the conclusion of the CTV Barometer report conducted by Freewheel in cooperation with GWI, a company specialising in technologies for consumer behaviour research.

MORE THAN JUST PROMOTION: HOW ADVERTISING CAN CREATE VALUE

31. 5. 2025 Advertising can do much more than just increase sales. Brand support is and will continue to be a valuable tool that enriches the lives of both people and brands – starting with creating an emotional connection, through premium pricing, to embedding the brand within culture. Sometimes it seems like the only task of advertising today… Continue reading MORE THAN JUST PROMOTION: HOW ADVERTISING CAN CREATE VALUE

DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

25. 5. 2025 Two-thirds of advertising investment in Europe is directed towards digital advertising. Most European countries saw double-digit growth in digital advertising spending last year, according to a new report by IAB Europe. The European digital advertising market achieved double-digit growth in 2024, specifically 16%, and exceeded €118.9 billion for the first time. This is according to… Continue reading DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT

22. 5. 2025 Thanks to behavioural sciences, we know how to influence consumer decisions. But how do we deal with the fact that an estimated fifth of the population’s brains work a little differently? Zdeňka Zlatušková addresses the topic of neurodiversity in the context of advertising in her role as Head of Innovation at the Dentsu agency, and… Continue reading DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT

TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV

19. 5. 2025 TV viewers keep complaining to the Council for Radio and Television Broadcasting that they feel ads are too loud. However, according to the RRTV, television broadcasters are not breaking the law. Excessive volume in commercials remains one of the most frequent complaints that television viewers bring to the attention of the Radio and Television Broadcasting… Continue reading TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV

ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN

15. 5. 2025 The results of the annual Advertising Report 2024 survey are in. The advertising market in the Czech Republic grew by 3%. The year 2024 brought moderate but stable growth to the Czech advertising market. Investments in marketing communications exceeded CZK 150 billion, with television and online media maintaining their dominant position. Despite a global growth… Continue reading ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN

BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT

14. 5. 2025 Hynek Čermák is the best actor in an advertisement in 2024, while Pat and Mat are the most popular mascots, according to the latest annual survey. Respondents to an extensive survey chose Hynek Čermák, the long-time face of Staropramen, as the best actor in advertising in 2024. The results are based on a regular survey… Continue reading BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT