THEME OF THE MONTH: SUSTAINABILITY

ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA

The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna. The winner of this year’s ADC Czech Creative Awards is the general manager of the DDB. From a total of 274 entries, 120 works made it to the shortlist and… Continue reading THEME OF THE MONTH: SUSTAINABILITY

COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON READING

Sponsorship of only longer programmes, a limited number and length of sponsorship messages, restrictions on product placement, as well as advertising on ČT sport and zero advertising on line are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Czech Television. A member of the board of directors… Continue reading THEME OF THE MONTH: SUSTAINABILITY

HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading THEME OF THE MONTH: SUSTAINABILITY

PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN

PPL is deploying its first TV campaign for the upcoming World Cup. For the first time in its history, PPL is taking its campaign to television. During the hockey championship, its advertising spot will appear on Czech TV and also online, including social media. PPL’s campaign highlights the core pillar of its philosophy – “reliability… Continue reading THEME OF THE MONTH: SUSTAINABILITY

HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS

Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social… Continue reading THEME OF THE MONTH: SUSTAINABILITY

AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR

The Association of Communication Agencies (AKA) and the Association of Media Agencies (ASMEA), in cooperation with ResSolution Group, publish an estimate of the development of net marketing investments on the Czech market. The marketing communications market grew by 12% in 2023, and is expected to grow by 8.4% in 2024, bringing the total net investment… Continue reading THEME OF THE MONTH: SUSTAINABILITY

YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS

Here’s how to navigate the brave new world of streaming Linear television is still a dominant force in today’s media mix, however, audiences continue to flock to streaming for a seemingly endless amount of on-demand content. Although CTV is now taking home the largest slice of total TV usage, it doesn’t always provide advertisers with… Continue reading THEME OF THE MONTH: SUSTAINABILITY

36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS

New research from the United States suggests the launch of new tiers that are partially funded by ads has led to a third of subscribers to upgrade their services. Bango’s Subscription Wars 2024 report incorporates research from 5,000 US subscribers on their habits, behaviors and attitudes towards subscription. 36% have chosen to change to premium… Continue reading THEME OF THE MONTH: SUSTAINABILITY

THE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERTTHE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERT

Gavin Bridge expects that even smaller markets may be interesting for the expansion of free “streaming TV”. After America, it is also gaining ground in the world. In addition to paid streaming SVOD services such as Netflix, another trend in video viewing is gaining ground abroad. FAST (free ad-supported streaming television) is completely free for… Continue reading THEME OF THE MONTH: SUSTAINABILITY

ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

Advertising investment in media increased in the first quarter of this year compared to the same period last year, according to Nielsen monitoring data. The largest domestic advertisers increased their investment in buying ad space in media in the first quarter of 2024. This is according to data from Nielsen, which monitors the level of… Continue reading THEME OF THE MONTH: SUSTAINABILITY

CZECHS DO NOT TRUST ADVERTISEMENTS FOR DIETARY SUPPLEMENTS, ESPECIALLY ON NETWORKS

Czechs do not consider advertisements for dietary supplements to be trustworthy, they buy them mainly on the basis of previous experience. Two out of three online Czechs buy dietary supplements. While half of them have a clear idea in advance which brand they will choose, the other half do not know. For the respondents, previous… Continue reading THEME OF THE MONTH: SUSTAINABILITY

OMNICONNECT: ATTENTION IS THE NEW CURRENCY OF COMMUNICATION

In marketing, advertising and PR, attention has become the new currency. How to get attention, keep it and how to work with it was the subject of the OmniConnect 2024 conference. The metrics of technical ad impressions or ad view time may not be enough for effective communication. What becomes more important is the actual… Continue reading THEME OF THE MONTH: SUSTAINABILITY