Tag: media
CHANNEL 4 SALES TURNS EXISTING TV ADS INTO ENHANCED STREAMING FORMATS
2. 10. 2026 Channel 4 Sales launched Enhance in June 2026, the broadcaster’s new suite of CTV streaming ad formats. Enhance amplifies advertisers’ existing TV ads with a range of creative formats and dynamic targeting capabilities; each creative format is designed to deliver against clear KPIs and shine a spotlight on key campaign messages. Advertisers can build on creative they already own instead of needing to produce a separate ad.
MFE ADVERTISING: SCALING AI-POWERED CONTEXTUAL ADVERTISING ACROSS EUROPE
28. 9. 2026 From Spain to Italy, MFE Advertising is using AI and HbbTV to make programme context an addressable advertising signal, creating new opportunities for relevance on connected TV while keeping the control and brand safety of premium television.
FORUM MEDIA ENTERS ITS 26TH YEAR
8. 9. 2026 | 4 min read Forum Media enters its 26th year with a packed programme featuring dozens of top-tier presentations across six specialist stages throughout the day. The Czech Republic’s largest conference for marketing and advertising, communications and media will fill the halls of Prague’s O2 universum on Tuesday, 10 November. On that day, 27 international guests from 14 countries will arrive in Prague, with nearly one hundred experts from across the communications industry taking to the Forum Media stages.
MEDIA AND BRANDS ARE COMPETING FOR ATTENTION. CIF WILL SHOW HOW AUDIENCES AND THE ROLE OF AI ARE CHANGING
8. 9. 2026 | 6 min read How are content distribution, brand management and the functioning of the media and advertising changing? The Czech Internet Forum will offer new approaches, data, case studies and insights from industry professionals.
STREAMING GIANTS SCALE BACK PRICE HIKES AS CONSUMERS HIT CEILING ON WILLINGNESS TO PAY
24. 8. 2026 | 3 min read Average price increases at Netflix, Disney+ and Amazon have slowed sharply over the past three years, signalling that major streamers may be approaching the limits of what subscribers are willing to spend.
CZECHS CONTINUE TO TRUST ČT AND ČRO THE MOST. THE ROLE OF AI CHATBOTS IN FOLLOWING THE NEWS IS GROWING
16. 6. 2026 | 6 min read The latest Digital News Report confirms that ČT and ČRo are still regarded as the most trusted media outlets in the Czech Republic. Overall, the report highlights the growing role of AI chatbots in news consumption, the increasing number of people who avoid the news, and the growing role of videos posted on social media.
M6 UNLIMITED TESTS AI SPOT CREATION FOR SMALLER TV AND STREAMING ADVERTISERS
22. 5. 2026 M6 Unlimited is building a simpler route into TV and streaming advertising for smaller and newer advertisers. Its offer combines a dedicated SME buying path through its future ad manager, lower entry budgets, support across strategy, creative production and measurement.
THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (2/2)
22. 5. 2026 The strategic response: the TV advertising paradox.
PPF IS BUILDING A MEDIA ECOSYSTEM. ONEPLAY IS OUTPACEING GLOBAL STREAMING PLATFORMS AND SETTING THE STANDARD FOR EXPANSION
29. 4. 2026 | 5 min read PPF Group is developing a strategy for interconnected media and telecommunications platforms. The Oneplay streaming service serves as a model for other markets in Central and Eastern Europe, explained Didier Stoessel, co-CEO of PPF Group, at the Shifts conference.
TV NOW AND NEXT: A FIXED POINT AMID THE TRANSFORMATION OF MEDIA
27. 4. 2026 | 8 min read The world of video viewing has undergone a significant transformation over the past decade. New platforms have emerged, viewing habits have changed, and the options for how and where content can be consumed have expanded. Yet despite this dynamism, it is becoming clear that Total TV, which includes traditional broadcasting and streaming services, remains a dominant and stable element of the media landscape.
A BIG-SCREEN STUDY FINDS STRONGER ATTENTION ON TV4 PLAY THAN ON YOUTUBE
24. 4. 2026 TV4 just launched its third attention study, comparing the viewing experience on its streaming service (TV4 Play) with YouTube’s big screen experience at home. It confirms once again the assumption that the streaming environment provided by a qualitative TV network (BVOD) delivers a much bigger attention than UGC platforms, such as YouTube. An at-home test with regular users of both services The comparison took place in December 2025, with research partner COG Research, and was built to test the attention of viewers who already used both TV4 Play and YouTube on a big screen. To take part, they had to use both services at least two to three times a week, for around 20 to 30 minutes per session. The viewing took place in participants’ homes, not in a test room. Attention was measured with an eye-tracking device (iVue glasses), as viewers chose current programmes or videos they were interested in and were told to behave as they normally would. The comparison also kept the screen conditions close: both platforms were viewed in full-screen mode and with longer video formats.
THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (1/2)
24. 4. 2026 In late 2024, ThinkTV New Zealand, under the leadership of Jacqueline Freeman, GM Communications, undertook a full market review to understand how television was being perceived, valued, and used across the New Zealand marketing ecosystem. This was a broad diagnostic rather than a simple pulse check. It drew on perspectives from CMOs, CFOs, insights people, media agencies, creatives, and people working at the front line within television itself. The objective was not to validate assumptions already sitting in the market. It was to uncover what had changed, where belief had shifted, and why.
AD EMISSIONS MEASUREMENT: LESSONS FROM THE FINNISH MARKET
31. 3. 2026 Finland’s commercial TV broadcasters spent the past year developing a carbon emissions measurement framework for linear TV advertising, starting with no local methodology and ending with a validated model owned by an industry body. For markets facing the same challenge, the experience offers a useful reference point. Start narrow, then scale The project focused exclusively on linear TV rather than attempting a cross-channel solution from the outset. This kept the scope manageable and delivered results sooner.
A NEW WAY FOR FRANCETV PUBLICITÉ TO SELL CONTEXTUAL VIDEO ADVERTISING
27. 3. 2026 FranceTV Publicité (FTP), the advertising sales house for French public television, has introduced Context.IA into its digital video offer. The solution uses programme context to decide when an ad should appear, instead of relying only on fixed scheduling. That makes Context.IA a new commercial tool inside FranceTV Publicité’s own video inventory. Context.IA links programme cues to ad delivery Context.IA uses a multimodal AI model to analyse image, text, audio and video within broadcast content. It identifies editorial cues and connects them to ad switching, so a campaign can appear when those cues are detected. The mechanism is simple to describe: define the cue, connect it to the creative, and deliver the ad when the condition is met.
BUILDING A SHOPPABLE, ATTENTION-READY CTV OFFER: THE BIG BROTHER CONTEXTUAL CASE
26. 3. 2026 In 2025, Paramount Australia, in partnership with FreeWheel and egta, hosted a webinar outlining a forward-looking view of the evolving advertising market. One key topic explored the industry’s shift to pull-based discovery, experience-driven engagement, and frictionless content-commerce integration. Paramount Australia’s Contextual Advertising Suite directly responds to these trends, reinforcing the company’s leadership in premium CTV innovation through real-time, contextually immersive ad experiences, that meet audiences in the moment.
YOUNG LIONS FOR OGILVY, FOLLOW BUBBLE, VML, STORY TLRS AS WELL AS PRAZDROJ
23. 3. 2026 | 2 min read The Young Lions competition has announced its winners, with teams from Ogilvy, Follow Bubble, VML, Story TLRS and Plzeňský Prazdroj taking top honours.
MIDDLE EAST CONFLICT CASTS SHADOW OF GLOBAL AD OUTLOOK
20. 3. 2026 | 4 min read The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional.
AI HASN’T KILLED EARNED MEDIA. IT MADE IT MORE VALUABLE
12. 3. 2026 | 3 min read Earned media can power brands being cited by AI-generated search. Here are 5 ways PR must lead, writes Doe-Anderson’s Kathy Keadle.