AMERICANS’ FAVORITE PASTIME IS WATCHING TV

26. 6. 2025 Optimum report finds 90% multitask while watching. A national survey of U.S. consumers shows 66% of us watch TV “all or most of the time” and also multitask while doing it. A new national study from Optimum of more than 200 participants reveals that television is still central to American life, but the way people watch it… Continue reading AMERICANS’ FAVORITE PASTIME IS WATCHING TV

YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

24. 6. 2025 Televisions are increasingly being used for activities other than watching TV, but traditional broadcasting remains the main use. Other activities on TV screens take up an average of 33 minutes a day for viewers. Thanks to its internet connection, the TV is becoming the multimedia centre of the home. In addition to watching traditional broadcasting,… Continue reading YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

11. 6. 2025 Chance Liga became the most watched league across all sports on the Oneplay Sport platform and also recorded the most watched domestic match on this platform. On the screens of the Oneplay Sport channel, the domestic top football competition became the most watched league competition across all sports in the 2024/25 season. In addition, it… Continue reading ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

4. 6. 2025 Data shows that the percentage of delayed TV viewing in the Czech Republic is higher than the European average. The share of delayed viewing in total TV viewing in the Czech Republic last year was 12.5%, exceeding the average length of delayed viewing in Europe. This was 10%. This was announced by the domestic professional… Continue reading DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

HOW TO BEAT NETFLIX AT HOME? THE NEW PPF CEO SPOKE ABOUT MEDIA INVESTMENTS

26. 5. 2025 Viewers primarily want local content, says Didier Stoessel from PPF about his plans in the television business. In a month, he will become one of the two heads of the group. In an interview with CNBC, he described his intentions for Nova and other channels. Traditional TV may have been in decline for years, but… Continue reading HOW TO BEAT NETFLIX AT HOME? THE NEW PPF CEO SPOKE ABOUT MEDIA INVESTMENTS

SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

12. 5. 2025 The second series of the reality show Zrádci is heading to Prima TV and the prima+ platform in autumn. The Prima television group has finished filming the second season of the strategic reality show Zrádci. It plans to air it this autumn, as it announced on its social media over the weekend. In addition to… Continue reading SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

9. 5. 2025 68% of Czechs will not miss the upcoming Ice Hockey World Championships. Over 68% of Czechs aged 18 to 65 plan to watch the matches of this year’s Ice Hockey World Championship, which begins on 9 May. Interest in the championship is higher among men (78%), but it is also popular among women. Fifty-nine percent… Continue reading MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

5. 5. 2025 April’s broadcast changed the position of the strongest domestic TV stations in the market. Nova Group took the first position in all major audience categories. The Prima group moved up to number two, while Czech Television finished third. The Nova TV group achieved the highest TV market share in April in all major audience categories… Continue reading NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

ČT24 BROADCASTS FOR TWENTY YEARS, CNN PRIMA NEWS FOR FIVE YEARS

3. 5. 2025 News channels have increased their combined share of the television market over the past five years. Both ČT24 and CNN Prima News are celebrating their anniversaries in May. Friday, May 2, marked twenty years since the launch of the news channel ČT24, and on Saturday, May 3, CNN Prima News celebrated its fifth anniversary. Both… Continue reading ČT24 BROADCASTS FOR TWENTY YEARS, CNN PRIMA NEWS FOR FIVE YEARS

3.1 MILLION CZECHS USE PAID STREAMING SERVICES

29. 4. 2025 The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+. In the second half of last year, 47% of Czechs aged 15–69 (i.e., approximately 3.1 million people) used at least one paid VOD service. On average, they used two different services at the same time. The top five… Continue reading 3.1 MILLION CZECHS USE PAID STREAMING SERVICES

NEW PROGRAM SOUVISLOSTI ATTRACTS 130,000 VIEWERS

28. 4. 2025 Prima TV aired the first episode of its new Sunday current affairs program Souvislosti. Prima’s new Sunday current affairs program Souvislosti, which was first broadcast by TV Prima on Sunday, April 27, was watched by 128,000 viewers over the age of 15, with a share of just under 6% (source: ATO-Nielsen). At least three minutes… Continue reading NEW PROGRAM SOUVISLOSTI ATTRACTS 130,000 VIEWERS

CZECH TELEVISION IN MARCH FIRST, GROWING NOVA. TV SEZNAM IS AHEAD OF BARRANDOV GROUP

7. 4. 2025 The positions of the strongest TV groups remained unchanged in March compared to the previous months of this year. Czech Television stations also achieved the highest TV market share in the universal audience group over 15 years old in March. Their cumulative share in all-day broadcasting was 29.22%, 0.3 percentage points higher than in March… Continue reading CZECH TELEVISION IN MARCH FIRST, GROWING NOVA. TV SEZNAM IS AHEAD OF BARRANDOV GROUP

PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

7. 4. 2025 Evidence of the growing popularity of IPTV and TV apps is seen in the data on delayed viewing. For some shows, back-running from the archive can add hundreds of thousands of viewers. Most TV viewers watch shows in real time. But electronic viewership data shows that the proportion of delayed viewing has been rising in… Continue reading PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ

13. 3. 2025 In the last few days and weeks, the most successful series were those that viewers already know well. On the other hand, the weekend viewership of the Český lev fell slightly. At the end of February, the second season of the popular crime series Hrdina arrived on the streaming platform prima+. The now common practice… Continue reading RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ

WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT

11. 3. 2025 EDO report reveals a surge in women’s sports viewership in 2024 fueled ad growth. Women’s sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women’s sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women’s… Continue reading WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT

STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK

11. 3. 2025 YouTube accounts for 7% of TV set viewing in the UK, according to Barb data presented at last week’s Thinkbox event, Trends in TV 2025. “There are commentators out there saying ‘Television is YouTube’,” remarked Thinkbox head of research Anthony Jones. “Not in the UK, it isn’t. It might be in the US; it’s not… Continue reading STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK

ČT RETAINED THE LEAD IN FEBRUARY, NOVA CONTINUES TO GROW. IT HAS THE BEST RESULTS ALSO IN PRIME-TIME

5. 3. 2025 Czech Television channels had the highest share in the universal 15+ group in February. However, the Nova group, which has the most airtime and also the share in younger audience groups, is growing the most. Czech Television and its channels maintained the highest share of the TV market in the 15+ audience group in full-time… Continue reading ČT RETAINED THE LEAD IN FEBRUARY, NOVA CONTINUES TO GROW. IT HAS THE BEST RESULTS ALSO IN PRIME-TIME

CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY

27. 2. 2025 Over half of Czechs watch movies more than once a week, both at the cinema and at home. Up to 28% watch them daily or almost daily. More than half of the Czech online population watches movies several times a week – regardless of whether in the cinema or at home. Daily or almost daily… Continue reading CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY